My formula for copywriting (as someone who's never taken a course or finished an entire book)
1) Write like you're selling to a 10yr old with severe ADHD
2) Buy 5 seconds of their attention with a good headline (Plenty of examples in ad library / @SwipeBuilder)
3) Each line after MUST buy another 5 seconds of attention
4) Unique mechanism, big payoff, social proof, reassurance, reframes, FOMO, CTA
5) Write first draft then cut words in HALF
Stupid simple, never fails
English
