TheEzeDavid

I'm always preaching advertising, or talking Web3 adoption... The challenge has been large scale adoption, getting Web3 to a point where users can understand and interact with platforms without feeling overwhelmed by complicated designs, tech jargons and wallet connections👇🏼

Exactly one year ago, we spent all the money we had on this event, it was supposed to be MASSIVE, but…NOBODY CAME!🥲 This year, we’re not giving up. We’re doing it again. Beyond Convention is in July! And we’re truly building something here. Please support by getting a ticket.

This guy made $260K off one AI agent workflow. The whole thing runs on a virtual focus group of 13 AI personas trained to be his customers. He pastes any ad or sales page in, they critique it, the system rewrites it, and a prediction engine picks the winner before he spends a dollar on traffic. @IMJustinBrooke came on the pod to walk us through it. Here's what I learned: 1) He built a virtual focus group. 13 AI personas critique your ad in parallel, a copywriter agent rewrites it three ways, a prediction engine picks the winner. 13 cents per run. 2) The accuracy is academically validated. Harvard, Stanford, and the NYT have published studies on this. NYT clocked it at 92% accuracy versus human focus groups. 3) Multiple personas beat one ICP. Every copy book preaches one persona. The math says otherwise. Same room of buyers has men, women, young, old, local, software. The mix is the point. 4) The personas are not prompts. They're 1,400 word dossiers with demographics, pain points, empathy maps, and decision making process. Skip the dossier work and you get garbage. 5) Wash everything before it ships. Every ad, sales page, LinkedIn post, tweet. A top 1% copywriter charges $500 an ad. This is 13 cents. 6) "Embody" beats "pretend" as a prompt verb. Machines hear "pretend" as fake-be-this-thing. They hear "embody" as become it. 7) The copywriter agent formats output like an internal team email. Quoted feedback, brief insights, three rewrites. Way more useful than the default AI report format. 8) Each persona votes yes or no on buying. His Black Friday offer scored 7 yeses out of 13. Did $36,000 in revenue. The nos were the wrong-fit personas anyway. 9) It doubles as a copywriting school. The rewrites sometimes contain bullets better than yours and you just steal them. Justin has 20 years in direct response and openly admits the AI catches him slipping. 10) Where to start: build the personas first. Take a weekend, use Claude deep research, write 5 to 13 real dossiers with empathy maps. The prompt is the easy part. His 2 key takeaways: 1) Prediction before deployment is the next layer of marketing. Just like we all added tracking to our ads, virtual testing before spend will be the new default. 2) The ROI is instant. SEO and content agents pay back in months. This one tells you tomorrow if your ad got better. Justin is doing this at a level most marketers are not. Go follow @IMJustinBrooke. Full video below. youtube.com/watch?v=M8HCuI… (Also available on the Build With AI podcast wherever you get your pods)

One action today, an intentional step can create a completely different week💫. Happy New Week!

Happy new week

Not every good idea is a good fit. A Thread 🧵

Getting leads is not the problem. Converting them is. Most people think, “Let me fix my ads” “Maybe my offer isn’t good enough” But the real issue? You’re not following up. Leads don’t buy instantly. They need trust, reminders and clarity. No follow-up = wasted ad spend.

@SmartMeso Buy like 20😂😂

It's Cheap it's cheap, now see shipping fee. 😂

Another one I think you should read>>

Congratulations to Victor Osimhen I want to join other fans in congratulating one of Nigeria’s many talented exports, Victor Osimhen, for successfully leading Galatasaray S.K. to the Turkish Süper Lig title with a brilliant performance, scoring twice in the decisive victory that sealed the championship. Your resilience, discipline, and talent continue to inspire millions of young Nigerians to believe in the power of hard work, dedication, and excellence. You have remained a proud ambassador of Nigeria on the global stage, bringing honour to our nation through your achievements and conduct. Nigerians are immensely proud of you and your continued success. I have often spoken about the transformative power of sports and the immense opportunities it offers to young people. This is why the persistent neglect of the sector in our country is deeply regrettable. The truth is that Nigeria is blessed with countless talents like Osimhen, waiting for the right leadership, support, and environment to rise, excel, and bring glory to the nation. I reiterate that a new Nigeria, where all sectors develop simultaneously for the balanced growth and health of the nation is POssible. I wish @victorosimhen9 even greater success in the years ahead. -PO

Under God, We look forward to a better Nigeria where all sides are better. Amen.

People have come through this pipeline with very minimal advantages and still found a way through with grit. And while I do not attempt to defend a broken system... I can tell you this: We can have results or excuses. NOT BOTH.

I'm going through some of the comments on Moniepoint CEO's statement and... It's true that our realities are not as smooth as in other parts of the world, but we need to first try to understand truthful concern and resist that urge to mount up defenses from our many wounds.