unbounce

How well are your landing pages performing? We asked hundreds of SMBs that question to find out what’s working and what’s not. From optimization barriers and performance metrics to testing strategies and content types—this report breaks it all down. 👉 bit.ly/3WWpvFa

Are your destination pages losing conversions? We teamed up with B2B landing page expert Tas Bober to build her “core four” landing page templates in both Figma and Unbounce. The first page is live and ready to use. Get the template → bit.ly/4sxElA1

Fast-moving teams need landing pages that keep up. Viva Talent uses Unbounce to stay agile and keep recruitment campaigns moving. No devs. No downtime. No lost opportunities. Try Unbounce free (no CC required).

Most B2B teams try to fix paid performance with more campaigns or budget. But if your landing page can’t clearly explain what your product is, who it’s for, and why it matters, more traffic won’t help. Audit your pages with Tas Bober’s checklist: bit.ly/4sxElA1

Last week, our senior leadership team met in Vancouver for Q2 planning, collaboration, and a little creative chaos. 🎨 Check out some of the masterpieces painted by team members during a “Sip & Paint” event. We left the week feeling energized and excited to share what’s next!

The Impact of Marketing-Sales GTM Misalignment buff.ly/gclHMrZ via @unbounce & @Ascend2research

B2B landing page expert Tas Bober says you only need four core pages for paid media.💡 Download her toolkit with the first template (overview page) Figma wireframe so you can build pages that match today’s B2B buyer journey and lower your CPL → bit.ly/4sxElA1

Still sending ads to your homepage? That message mismatch is killing conversions. In this Closing Time episode, Tas Bober shares her middle ground for balancing relevancy and scalability in paid media—so you can turn more clicks into pipeline. Watch: bit.ly/4kXgw1Y

Every GTM team gets caught in the same loop: Sales questions lead quality Marketing questions follow-up Targets slip Better comms can help—but it’s not the full picture. Alignment needs to be operationalized. See what drives and derails GTM alignment: bit.ly/46M9t6c

Is your agency treating A/B testing like a tactic—or a system? This week on Closing Time, agency leader Calorline Stoner shares how her team runs intentional, goal-aligned experiments across nearly every landing page using Unbounce. Learn how: bit.ly/4rshnds

💸 CPCs are rising across paid media. Beyond budget, they'll flow downstream into conversion rates, CAC, and pipeline efficiency. On the Closing Time podcast, Jonathan Bland explains why CPC inflation matters and how marketers should adapt for 2026: bit.ly/49wsIkL

If your agency has a proven, repeatable way of driving results, that’s an asset—not just an internal system. When clients understand how you work, trust builds faster, and your value is easier to see. Learn how to sell your process in this ebook: bit.ly/3LjDkeY

SMBs know landing pages matter—but only 53% optimize weekly or bi-weekly. That gap tells a bigger story about time, resources, and what’s really holding optimization back. Dive into Unbounce’s report to see where high-performing teams are focusing: bit.ly/3WWpvFa

The stat about prioritizing CRO but not testing where it counts is why so many teams feel stuck, great share. One framework that helps bridge the gap: “CRO Before/After” where you ask an LLM, “What would this page’s headline sound like if the only goal was to lower friction for the final CTA?” and another prompt asking: “Now rewrite it for more emotional urgency.” Compare the two in your AB test to see if emotion or clarity moves the needle more for that funnel.

In 2026, navigation on your paid media landing pages is no longer a nice-to-have. Think helpful links, anchor navigation, and pages that don’t trap users. Unbounce has dozens of ready-to-use templates with navigation built in. Start building today: bit.ly/3ZbvYOm

Considering a career change and feeling stuck between fear and excitement? That tension is often where growth begins. On Closing Time, reinvention expert Katia Vlachos shares practical advice on starting a new chapter with clarity and confidence 👉bit.ly/4r8LRAF

As small businesses adopt AI-powered marketing tools to do more with less, client expectations are shifting. What does that mean for marketing agencies? 📊 The State of AI Marketing for Agencies report breaks it down → bit.ly/4jSIyLy

Are rising ad costs on Google breaking your funnel? 💲 Higher CPCs are forcing marketers to rethink paid media in 2026. On Closing Time, Jonathan Bland shares what’s changing, what’s still working, and how to adapt. Watch the full episode: bit.ly/49wsIkL

83% of landing page traffic comes from mobile—yet most marketers still design for desktop first. If that sounds familiar, you’re really optimizing for just 17% of your visitors. Get tips for building a mobile-first mindset in our Martech Series article: bit.ly/4jyJl3V

More work ≠ more profit. In fact, it often works against you. Agency owner Brianna Doe shares practical strategies for sustainable growth—without sacrificing your sanity. Ready to rethink the way you operate and reclaim your time? Download the toolkit: bit.ly/3LjDkeY