AdsLiaison@adsliaison
⚡Video Action campaigns will be migrating to Demand Gen campaigns next year.
What to know about Demand Gen campaigns:
- They serve image and video assets on YouTube, Gmail, Discover, and will soon have the option to serve on Google Video Partners inventory.
- Demand Gen campaigns have access to Lookalike segments, creative A/B experiments and AI-powered tools such as text prompt image generation.
Results we’ve seen so far:
- On average, advertisers who run video ads with Demand Gen saw similar conversions to their Video Action campaigns (VAC) at a similar cost per action.
- And those who uploaded video and image assets to Demand Gen saw 20% more conversions at the same cost per action than those who uploaded video assets only.
Next steps for Video Action campaign users:
- We recommend experimenting with Demand Gen well ahead of the auto-migration which will start in Q2 2025.
- You can create new Demand Gen campaigns from scratch now.
- Additionally, a new copy-and-paste tool will be available in the coming months that will duplicate your VAC settings into new Demand Gen campaigns.
- In March 2025, you’ll no longer be able to create new VAC campaigns.
See the blog post for more details: blog.google/products/ads-c…