Ipsos US

More Americans (35% up from 29%) say they are more likely to shop with places that offer buy-now-pay-later options, according to the latest data from the Ipsos Consumer Tracker ipsos.com/en-us/american…

The LSEG/Ipsos Primary Consumer Sentiment Index is down 3.4 points from last month. The index fell sharply and has now declined in consecutive months. It sits nearly three points lower than its reading from this time last year. ipsos.com/en-us/april-20…

Here are five charts on how Americans view the war, its economic fallout, and what their reaction says about long-term trends in public opinion ipsos.com/en-us/how-publ…

An Ipsos poll conducted April 10-12 finds that support for U.S. military action in Iran remains limited. Access our tracker here. ipsos.com/en-us/many-ame…

Since last year, there's been a 5-point jump in Americans fearing World War III, followed by an equal jump in those fearing total economic collapse, according to new data from the Ipsos Consumer Tracker ipsos.com/en-us/world-wa…

Dive into our new report on America250, which finds that the foundational ideals that have shaped the nation remain resilient. The country's divisions are real and often intense, but Americans view them as challenges to overcome rather than permanent. ipsos.com/en-us/america-…

Please join Ipsos experts who will be presenting the following papers at #AAPOR. Experience Ipsos' thought leadership with presentations covering AI in Qualitative Research and Impact of SMS Survey Invitations—explore the complete session list here. ipsos.com/en-us/aapor-co…

Are you responsible for product innovation, building audiences, or speaking to shareholders eager for answers in today's fragile economy? Revisit our panel discussion for insights and client-side strategies. ipsos-insight-llc.foleon.com/ipsos-insights…

Ipsos is delighted to be hosting several Lightning Talks at this year’s Learners Research Week, May 11-15 in San Francisco. Check out our line-up of topics and register today. ipsos.com/en-us/learners…

What's your sign? Americans over the age of 55 are the only age group to have a majority who know their astrological sign, according to new data from the Ipsos Consumer Tracker ipsos.com/en-us/only-hal…

As technology takes on tasks that drain our energy, a new Evidence Economy powered by data frees us to lead with clarity, creativity, and intention. Hear this panel of leaders share how they use technology to subtract noise and open space for what matters. ipsos.com/en-us/fq-loung…

Hear from the Awards Jury on how to improve ARF David Ogilvy Award applications. Learn how to articulate powerful human insights that drive winning campaigns and how to present them with clarity, simplicity, and credibility so they stand out in jury review ipsos.com/en-us/arf-how-…

AI is transforming the insights industry fast. Join us at QUIRKS for a lively and provocative session as leading insights practitioners reveal how AI is reshaping research and decision‑making, and where human intelligence remains the ultimate advantage. ipsos.com/en-us/quirks-e…

The latest LinkedIn survey of #B2B buyers reveals that while 86% of buyers say seller expertise drives trust, only 45% describe the sellers they encounter as trustworthy. Listen as Ipsos and LinkedIn share learnings from new research. ipsos.com/en-us/trust-ad…

A new Ipsos poll finds that a majority of Americans believe that sports betting lessens the integrity of the game. Additionally, when it comes to affordability, Americans and sports fans largely view events and tickets as expensive. ipsos.com/en-us/american…

Whether you’re a studio, a streaming service, or a creator, this report is your guide for turning global interest into measurable bottom-line results: ipsos.com/en-us/tiktok-e…

Fandom is a way to build community. But is collection (an expression of fandom) also a way for couples to bond? A plurality of couples (47% of people who said they are married /“other”) say that neither one of them collect anything. Dig into the data... ipsos.com/en-us/couples-…

A new Ipsos poll using the probability-based KnowledgePanel® finds that just over half of Americans say they are likely to avoid booking trips by plane due to what they have seen or heard about the current situation at U.S. airports. ipsos.com/en-us/most-ame…

The Q1 2026 U.S. Chamber of Commerce Small Business Index is 67.0, down slightly from last quarter’s Index score. ipsos.com/en-us/small-bu… *Note: The majority of this month’s fieldwork was completed after the start of the conflict in Iran

Missed our live session? Watch now to discover how to move past generic AI insights to find human truths that drive policy, protect reputation, and secure long-term enterprise value. ipsos.com/en-us/human-tr…