RPA

Failure defines @Honda's success in @RPA_advertising's cinematic spot starring Ayrton Senna and Max Verstappen. hubs.la/Q02S7YWB0

FreshDirect captures the spirit of New Yorkers in campaign from @rpa_advertising. hubs.la/Q02RcGPp0

We are proud to announce that Joe Baratelli of @RPA_advertising is part of the prestigious 2024 Campaign US 40 Over 40 class! Huge congrats on this well-deserved honor! #CampaignUS40Over40 #LeadershipExcellence #TopExecutives

Today’s Chief Investment Officer Roundtable featured discussions with @RPA_advertising's Brian McCord, @UMWorldwide’s Marcy Greenberger, and @OMD_USA’s Kelly Metz, moderated by @OUTFRONTMEDIAUS's @ClivePunter. They shared their expert perspectives on media investment strategies and the evolving role of OOH which explore how OOH can secure a greater share of investment in diverse campaign strategies.

The 24-hour countdown begins now! 🕒 TOMORROW at 12pm ET: Our panel of experts will dive into the cutting-edge world of streaming as we unveil the latest behaviors, trends, & innovations w/ @LiveRamp, @RPA_advertising, and @DIRECTV Advertising ➡️ thevab.com/vab-happenings…

Don't miss Brian McCord speak at this year's @YourOAAA OOH Media Conference. Register here! -oaaa.swoogo.com/ooh2024?i=

Join the Experts! 💡 With opportunities in streaming video exploding, secure your front row seat at our Spotlight on Streaming webinar. With experts from @RPA_advertising, @LiveRamp, and @DIRECTV Advertising, we'll explore what's new and next in streaming next Wed, 5/1 @ 12pm ET

With the highly anticipated 2024 OOH Media Conference just around the corner, the excitement is palpable as new speakers join the stellar lineup. Renowned industry leaders are set to share insights, strategies, and innovations that promise to elevate out of home advertising and the future of the medium. New speakers include Jennifer Prince, Chief Commercial Officer, @RamsNFL; Benjamin Soffer, the creator behind @boywithnojob_, host of the “Good Guys” podcast and Founder & CEO of Spritz Society; Brian McCord, SVP, Executive Director, Media Strategy, @RPA_advertising; and @emacatucla, Senior Director of Marketing, @Padres Don't miss out on the chance to be part of this transformative event that promises to inspire, educate, and empower attendees to unlock the full potential of out of home advertising. Register today as the event is nearly sold out: oaaa.ooh2024.com

Our own Lisa Herdman discusses the push to make TV advertising more data driven on the Next in Media podcast with Mike Shields. Tune in below! ⬇️ podcasts.apple.com/us/podcast/wha…

Today, brands are challenged to build equity in an industry infatuated with newness. RPA’s experts reveal the key to long-lasting campaigns: brand icons.🌟 Tune in here to learn how brands can utilize this powerful tool to stand out in an era of novelty - spotifyanchor-web.app.link/e/0OW8TfTaYHb

How does an advertising icon stay relevant for over 14 years? This weekend at @sxsw, we sat down with Academy Award® winning actor J.K. Simmons and @RPA_advertising to talk about the art and science behind our beloved Professor Burke character. #SXSW #SXSW2024 #AdIcons

RPA is no stranger to advertising on Super Sunday. 🏈 With multiple successful Big Game campaigns under our belt, we’ve learned a thing or two about winning on advertising’s grandest stage. Tune in below to discover key insights from our industry veterans. ⬇️

We’ve done your home work. - New Homes.com campaign by RPA @RPA_Advertising bit.ly/3SWtlMv #creativity #inspiration #advertising

Extraterrentrials - New Apartments.com campaign by RPA @RPA_Advertising bit.ly/3HWxXwR #creativity #inspiration #advertising

Ever wondered what it takes to bring a Super Bowl spot to life? RPA's Chief Creative Officer, @Joebara, discusses the art of grit and grind in bringing a spot to the biggest game in the world. Learn more: rpa.com/expertise/supe…

The CoStar Group's company Homes.com has introduced itself, utilizing the Super Bowl as its launchpad. adweek.it/3SRAUF8

Expect to see more massive media buys from @HomesDotCom after #SuperBowl as this is only the beginning of its campaign. Read more: adage.com/article/specia…

And @HomesDotCom rounds out its trio of #SuperBowl spots with some mascot mayhem from Dan Levy. See the ad from @RPA_advertising and @hungrymantweets' Wayne McClammy here: lbbonline.com/work/104537

"You got Weezy?" Yes, @HomesDotCom got Lil Wayne for the first of their trio of #SuperBowl debuts. See the full ad from @RPA_advertising and @hungrymantweets' Wayne McClammy here: lbbonline.com/work/104535

Homes.com has confirmed it will be making its #SuperBowl debut. ow.ly/PT8Y50QyXWI