William Craig

We analyzed 2.3 billion website sessions to better understand how AI has shaped information discovery over the past two years. The data tells a story with some surprising twists. As you may expect, traffic from generative AI has increased nearly 800%. But it's not just traffic that's shifting with AI adoption. We found that people who landed on a website from a generative AI source converted at a rate about 1.2x higher than those who arrived from organic search. This does NOT mean that organic search is dead. We repeat: organic search is NOT dead. It's very much alive and remains an important piece of your strategy. Why? Well, despite the accelerated AI growth, organic search is still one of the leading website traffic drivers. Direct and organic search traffic actually make up a combined 63% of market share. That's quite significant. In addition, traditional SEO signals impact how AI finds information to cite. If you're wondering what this means for your business, we lay everything out in our blog. You'll find even more details on how users engage with brands online, plus what you can do to adapt. buff.ly/alzlEFa

Memory on Claude Managed Agents is now in public beta. Your agents can now learn from every session, using an intelligence-optimized memory layer that balances performance with flexibility.

Introducing GPT-5.5 A new class of intelligence for real work and powering agents, built to understand complex goals, use tools, check its work, and carry more tasks through to completion. It marks a new way of getting computer work done. Now available in ChatGPT and Codex.

Anthropic has quietly shipped third-party inference for Cowork and Code in Claude Desktop. This should work with local models or OpenRouter via LiteLLM proxy. Is it just me?

Every agent will need its own computer. And with new Hosted agents in Foundry, every agent gets its own dedicated enterprise-grade sandbox, with durable state, built-in identity and governance, and support for any harness or framework. Read more: devblogs.microsoft.com/foundry/introd…

The conversation around AI agents is no longer about how to build them — it’s about how to manage thousands of them. Today we’re introducing Gemini Enterprise Agent Platform, a new way to build, scale, govern and optimize agents. It combines the models and services you’re familiar with from Vertex AI with new features, like a new Agent Studio, so agents can more easily handle your complex workflows. #GoogleCloudNext

🚀 Big News from #GoogleCloudNext 2026! We are introducing the Workspace #MCPServer. Now in preview, this lets developers plug Workspace directly into any AI app. Read the Google Workspace at Cloud Next ‘26 blog post to learn more: workspace.google.com/blog/product-a…

Introducing ChatGPT for Google Sheets! We’re incredibly excited to ship this — bringing ChatGPT directly into the Sheets workflows people already use every day. You can start with a blank workbook and ask ChatGPT to help build, edit, analyze, and update sheets in natural language — whether you’re planning a wedding, building a cafe business plan, or running financial planning for your online business. Excited to see what people build with it! We'll be continually iterating on the experience, so please do let us know what you think. Link in thread :)

Interactive charts and diagrams are now in Claude Cowork. Available in beta on all paid plans.

Introducing ChatGPT Images 2.0 A state-of-the-art image model that can take on complex visual tasks and produce precise, immediately usable visuals, with sharper editing, richer layouts, and thinking-level intelligence. Video made with ChatGPT Images

Today, we’re open-sourcing the draft specification for DESIGN.md, so it can be used across any tool or platform. We’re also adding new capabilities. DESIGN.md lets you easily export and import your design rules from project to project. Instead of guessing intent, agents know exactly what a color is for and can even validate their choices against WCAG accessibility rules. Watch David East break down this shared visual language in action👇. New capabilities and links in 🧵

AI affects basically every area of marketing in some way, and lead generation is no exception. As buyer journeys continue to fragment and become more complex, it’s more important than ever for your lead generation process to be fast, precise, and relevant. By automating routine tasks and providing deeper insights, AI helps your business meet that need. If you’re unsure whether AI lead generation is right for your business, ask yourself: 🤔 Is my lead volume high enough for me to need automation? 🤔 Do I have a hard time following up with leads in a timely manner? 🤔 Am I willing to provide human oversight for AI? If you answer “yes” to those questions, you can likely benefit from AI in your lead generation strategy. But how can you actually use it? Some of the top use cases for AI lead generation include: ✅ Scoring and prioritizing leads based on how likely they are to close ✅ Hyper-personalizing lead generation email outreach campaigns ✅ Analyzing user behavior to identify buying intent before competitors ✅ Optimizing paid advertising campaigns in real time ✅ Predicting future pipeline performance and buyer intent Of course, for AI to truly benefit your lead generation strategy, that strategy needs to be well-optimized. You can’t fix bad lead generation just by throwing AI at it. For that reason, be sure to clearly define your goals and audit your existing processes before adding AI into the mix. And even after you do introduce it, be careful not to rely too heavily on it. Letting the AI handle everything without human oversight won’t turn out well for you — it may result in misinterpreted signals and poorly timed messaging. That means you should keep human judgement at the center of your lead generation strategy. When you combine AI automation with human-made decisions, you get a killer lead generation strategy that decreases the length of your sales cycles while boosting your revenue. buff.ly/eJdpU4f

11% of AI answers use LinkedIn content. That’s more than YouTube, Wikipedia, and every major news publisher combined. So I analysed 5M+ AI answers and 14M+ citations to uncover exactly how to use LinkedIn to show up in AI. Here's my LinkedIn AI SEO playbook:

Google has introduced a new development: Google-Agent. This is a user agent built specifically for AI agents that browse the web and perform tasks on behalf of users. This represents a shift toward agent-driven search and introduces a new layer of optimization: Agent Search Optimization. ASO builds on the same foundation SEO has always required but adds legibility for machines evaluating your brand on someone else's behalf. Understanding where the web is heading – including emerging standards like WebMCP – is crucial for staying ahead of that curve. social.semrush.com/4cpTA92.

🧵 My tips for getting the best results out of Claude Design! I’m on the verticals team at Anthropic which means I serve 7 different products. Claude Design makes it possible! 1. Set up your design system and your core screens. An hour of setup and refinement here is worth it

Introducing Claude Design by Anthropic Labs: make prototypes, slides, and one-pagers by talking to Claude. Powered by Claude Opus 4.7, our most capable vision model. Available in research preview on the Pro, Max, Team, and Enterprise plans, rolling out throughout the day.

Introducing Claude Opus 4.7, our most capable Opus model yet. It handles long-running tasks with more rigor, follows instructions more precisely, and verifies its own outputs before reporting back. You can hand off your hardest work with less supervision.

AI Max for Search is moving out of beta, and we’re officially announcing the timeline for Dynamic Search Ads (DSA) to transition to AI Max. The transition roadmap: - 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘁𝗼𝗱𝗮𝘆, we’re rolling out new tools to help you transfer settings and data into new standard ad groups. - 𝗜𝗻 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿, existing Dynamic Search Ads campaigns and ad groups will be moved automatically to AI Max. As always, we *strongly* recommend you make the transition to AI Max yourself ahead of the auto-migration for full oversight and control. 1/3

Claude Opus 4.7 is reportedly dropping this week : here's what's coming - Anthropic is set to release Claude Opus 4.7 as early as this week, according to new reports from The Information and internal codebase leaks. - Alongside the new flagship, they are launching an AI powered design tool that can build entire websites, landing pages, and presentations just by describing what you want. - This new tool is aimed at both developers and non-technical users, posing a direct threat to existing tool like Google's Stitch. - Internal commit messages already leaked codenames like Capybara and Tengu, confirming that the next generation of Opus and Sonnet has been in final prep for a while. - The recent performance dip in Opus 4.6 the so called "67% thinking drop", now looks like a deliberate move to save compute resources ahead of this major flagship jump . - Competition is heating up fast, OpenAI has responded by launching GPT-5.4 Cyber, a specialized model for defensive security that directly challenges the high end Claude Mythos.

Is your sales team wasting 10 hours a week on manual data entry? A customizable CRM automates the busywork so you can focus on your customers. Read our guide to getting your time back: nutshell.com/blog/small-bus…