Sachin Patel

Looking for a new opportunity in SEO. 5 years of experience in Technical SEO, eCommerce SEO, SERP analysis & Google updates tracking. Open to remote and international roles. DMs are open. 🚀 #SEO #OpenToWork

@SERPalerts Mobile view

Google is testing out a slightly different display for the number of sites being referenced within the citations column for AI Mode and AI Overviews. Instead of the standard placement at the top, Google is placing the site count and favicons at the bottom of the list. 📖 More details and examples on this test: #jun-2026" target="_blank" rel="nofollow noopener">brodieclark.com/notes/#jun-2026 📧 To keep updated on SERP changes, subscribe to my monthly newsletter: serpalert.com 🔎 If you're a macOS user (sign up to the waitlist for Windows/Linux), you can also use @serplens for your SEO: serplens.com

Google is testing a light gray animation around Sponsored results on mobile. I'm seeing a subtle gray animated effect appearing above and below ads in mobile search results. Has anyone else noticed this test? @rustybrick @gaganghotra_ @brodieseo #Google #SEO #GoogleAds

Google appears to be testing a header in the Shopping tab. As far as I remember, the Shopping tab didn't previously have this header. Can anyone confirm whether this is new or if I've just missed it? #Google #SEO #GoogleShopping

Google is testing blue hyperlinks for products in Shopping results. When I click the product title, it takes me directly to the retailer's website instead of opening the product listing within Google Shopping. @rustybrick @brodieseo @gaganghotra_

@brodieseo Agree 💯

Busy year so far! I guess I'm an SEO conference speaker now?

Google is showing offers directly within ads. @rustybrick @brodieseo @gaganghotra_

@SERPalerts Sorry, Brodie. The first one is similar to what I shared , but the other two are unique and appear to be new. Sorry about that.

@SachuPatel53124 Thanks for the reminder! That one looks slightly different (it connects with the favicon) but will mention on my timeline

Google is testing out changes to mobile snippet URLs. There are several variations of this test, featuring a grey highlight, a dotted underline, and also one where the URL is aligned directly below the favicon. 📖 More details and examples on this test: #jun-2026" target="_blank" rel="nofollow noopener">brodieclark.com/notes/#jun-2026 📧 To keep updated on SERP changes, subscribe to my monthly newsletter: serpalert.com 🔎 If you're a macOS user (sign up to the waitlist for Windows/Linux), you can also use @serplens for your SEO: serplens.com

@SERPalerts They tested this last year, and it looks like they might be testing it again now

@gaganghotra_ @rustybrick myactivity.google.com/search-service…

@SachuPatel53124 @rustybrick What page it's linking to?

AI Mode shows a "Get more features update your settings" @rustybrick

New AI Mode ad format? I'm seeing ads with a website logo, title, and description. @rustybrick @brodieseo @gaganghotra_

Massive SEO News: Google is launching the most requested report in Google Search Console ever. A new AI performance report! Here's what we know so far: • It will include dedicated reports for both Search and Discover • The data will be reflected within Search for AI Overviews and AI Mode, alongside AI features in Discover • The report will only be focused on impressions within generative AI features, not clicks • The rollout will start with a subset of websites, allowing thorough testing (so keep an eye out!) There are some major limitations to this initial testing phase, where the actual queries that users are searching won't show in the report, with only impressions for pages, countries, devices, and dates. Though the dataset will be limited, this is certainly a step in the right direction! I will be covering this rollout within my newsletter, so make sure to subscribe if you aren't already: serpalert.com

Ahrefs just made AI SEO tracking smarter. New Prompt-Based Indexes for AI Overviews & AI Mode track how brands appear in AI answers, not just keyword searches. This is important because users ask AI questions, not keywords. The future of SEO = visibility in AI #SEO #AISEO

The color options in bing product results look new to me @rustybrick

Google tests more link cards in AI Overviews and AI Mode. @rustybrick @gaganghotra_ @brodieseo

Google is showing publisher review quotes below some Search Ads. Example: "Best for Style-Conscious Frequent Fliers" — PCMag @rustybrick @gaganghotra_ @brodieseo

@DCubbins @rustybrick @AnthonyHigman @brodieseo Now new - 🙂

@rustybrick @AnthonyHigman @SachuPatel53124 @brodieseo It's been there for a while now.

New Annoying Ai Mode Entry Point On The Search Bar. LOL

Google is testing more changes with favicons and website names in Search. Now both the favicon and website name appear much smaller in the results. @brodieseo @gaganghotra_ @rustybrick

@ahrefs 😩