PRADA

Dreams of summers: idyllic sea visions, within everyday’s urban existence. The Prada Days of Summer 26 collection lives between juxtaposed realities. Featuring Liu Wen, Prada Ambassadors Damson Idris and Louis Partridge, and Bella Hadid. Discover the new Prada Days of Summer campaign “Urban Beaches”: tinyurl.com/7adjcjx8 Creative Directors: #MiucciaPrada and #RafSimons Campaign Creative Direction: #FerdinandoVerderi Cast: #LiuWen #DamsonIdris #LouisPartridge #BellaHadid #PradaSummer #Prada

Prada Frames In Sight reaches its conclusion in Milan with the annual symposium curated by design and research studio Formafantasma. The final day focused on how images influence the self, the production of knowledge, and the ways the world is understood and imagined. Hosted within the complex of Santa Maria delle Grazie, day three featured Mark Leckey, Ed Atkins in conversation with Natalia Grabowska; Julian Rosefeldt and Barbara Maria Stafford; Jonas Staal and Alfredo Jaar; with all sessions contextualized by Alice Rawsthorn. Throughout the day, performative visits led by Natalia Grabowska, with a contribution by Alice Rawsthorn, featured Ed Atkins, Alfredo Jaar, Jonas Staal, Barbara Maria Stafford, and Mark Leckey in a series of readings, engaging participants with the setting and thematic framework of the symposium. Discover more: tinyurl.com/uzfrjb2c #PradaFrames #Prada

On its second day in Milan, Prada Frames continues its annual symposium curated by design and research studio Formafantasma, held in parallel with Salone del Mobile. The installment explores image-making, shaped by the immateriality of contemporary culture and its preference for representation over facts. In the complex of Santa Maria delle Grazie, day two brought together Deborah Willis, Gideon Mendel in conversation with Natalia Grabowska, Hania Rani in conversation with Natalia Grabowska; Anouchka Grose, Joanna Piotrowska in conversation with Anouchka Grose, Sharon Sliwinski; Joanna Zylinska and Wendy Hui Kyong Chun, with all sessions introduced by Alice Rawsthorn. During the day, performative reading visits invited participants to engage directly with both the architectural setting and the thematic framework of the symposium. Discover more: tinyurl.com/uzfrjb2c #PradaFrames #Prada

Prada Frames opens in Milan - the annual symposium curated by design and research studio Formafantasma, where intellectual inquiry and cross-disciplinary dialogue converge across design, culture, and society. Hosted within the complex of Santa Maria delle Grazie, day one brought together Paola Antonelli, Ila Bêka and Louise Lemoine in conversation with Barbara Casavecchia, Marine Brutti of (LA)Horde in conversation with Natalia Grabowska, Alvaro Barrington in conversation with Hans Ulrich Obrist, Akram Zaatari, Geert Lovink, and Jussi Parikka, with all sessions introduced by Alice Rawsthorn. In the evening, guests were welcomed by a live music performance from Precious Renee Tucker, before a special session featuring Momtaza Mehri, Kate Crawford, and a live music performance by Hania Rani. Discover more: tinyurl.com/uzfrjb2c #PradaFrames #Prada

Prada Frames In Sight 2026. At the complex of Santa Maria delle Grazie, Milan. A setting layered with history, hosting a series of conversations. Lectures, visits, and exchanges that reconsider how images frame collective understanding. April 19–21. Discover more: tinyurl.com/uzfrjb2c #PradaFrames #Prada

Prada Home Chawan Cabinet by Theaster Gates. The project emerges from a longstanding friendship between American artist Theaster Gates and Prada, grounded in a shared sensibility for the intelligence of craft, cultural depth, the interiority of domestic and ceremonial space, and an enduring commitment to experimentation. Conceived and curated by Gates, the selection brings together a body of editioned works dissolving the boundary between art and object. Visit the exhibition at Via Montenapoleone 6, Milan and discover more: tinyurl.com/3yhae967 #PradaHome #Prada #TheasterGates

Prada Home Chawan Cabinet by Theaster Gates. Ceramics carry within them a serene permanence. They are vessels for eating, drinking, storing, gathering; but above all, they retain the memory of touch and the evidence of the elemental, namely the traces of fire. No two pieces are identical. Each bears the subtle variations of gesture, the imprint of time, the presence of the maker. Visit the exhibition at Via Montenapoleone 6, Milan and discover more: tinyurl.com/3yhae967 #PradaHome #Prada #TheasterGates

Prada Home Chawan Cabinet by Theaster Gates. At its core the exhibition unfolds a collection of editioned ceramic vessels and ceremonial forms: objects that aid our gathering, our call to ritual, and to be held, handled, and honored through time, rather than merely witnessed. In Chawan Cabinet the objects are not merely presented; they are situated within a continuum of rituals, inviting a slower gaze and a more contemplative encounter. The space encourages pause, close looking, the consideration of material, and the imagination of the histories, labor, skill and mastery, embedded within each piece. Visit the exhibition at Via Montenapoleone 6, Milan and discover more: tinyurl.com/3yhae967 #PradaHome #Prada

Prada Court. The essential sneaker through clarity and precision. Conceived through reduction. Excess removed, allowing form and proportion to articulate their essence with precision. Four colorways. Each available only in the United States, China, Italy, and Japan. Discover your local edition and explore a wider selection of designs available exclusively for online pre-order: tinyurl.com/rbkxkpau #Prada

Prada Court. A return to the tennis court, where function first met identity. Engaging with underlying codes. Universally discernible elements, fine-tuned through construction. Immediate and polished. Four colorways. Each available only in the United States, China, Japan, and Italy. Discover your local edition and explore a wider selection of designs available exclusively for online pre-order: tinyurl.com/4hju8ad #Prada

Prada Court. The latest addition to the sneaker universe of Prada. Launching tomorrow. #Prada

Prada Frames In Sight 2026. An inquiry into images and their entanglements. Shaped by infrastructures of data, energy, and labor. Conversations tracing how images influence the world we see, and how we understand and inhabit it. April 19-21, complex of Santa Maria delle Grazie, Milan. Register here: tinyurl.com/uzfrjb2c #PradaFrames #Prada

Prada Frames In Sight 2026. The fifth edition of the annual symposium, curated by Formafantasma. Image-making as a cultural, political, and material force. Between the real and the represented, reference points begin to blur. April 19–21, complex of Santa Maria delle Grazie, Milan. Register here: tinyurl.com/uzfrjb2c #PradaFrames #Prada

Reinventing its own narrative. The Prada Galleria. Discover more: tinyurl.com/mv6adnab Creative Directors: #MiucciaPrada and #RafSimons Campaign Creative Direction: #FerdinandoVerderi #PradaGalleria #Prada

Classicism, re-edited. The Prada Galleria. Discover more: tinyurl.com/mv6adnab Creative Directors: #MiucciaPrada and #RafSimons Campaign Creative Direction: #FerdinandoVerderi #PradaGalleria #Prada

Conceived in 2007, reinterpreted ever since. The Prada Galleria. Discover more: tinyurl.com/mv6adnab Creative Directors: #MiucciaPrada and #RafSimons Campaign Creative Direction: #FerdinandoVerderi #PradaGalleria #Prada

Prada Days of Summer pop-up. A continuous surface that amplifies brightness, highlights volumes, and enhances the perception of garments with clarity. It underscores the Prada mindset: a conceptual landscape where aesthetics and sensoriality meet. Now open at Beijing SKP and London Harrods. Discover more about Prada Days of Summer worldwide via: tinyurl.com/5dsm7aza #Prada

Prada Ambassador SANA wore a #Prada burgundy chiffon dress layered over matching crepe de chine shorts, accented with a crystal belt, to perform during her TWICE’s World Tour THIS IS FOR. #PradaPeople #SANA