糸遊🕸️

✍️𝙁𝙚𝙡𝙞𝙭’𝙨 𝘽𝙧𝙖𝙣𝙙 𝙋𝙤𝙬𝙚𝙧: (𝙩𝙤𝙥) 𝙩𝙞𝙚𝙧 𝙙𝙤𝙢𝙞𝙣𝙖𝙣𝙘𝙚 𝙖𝙘𝙧𝙤𝙨𝙨 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙞𝙚𝙨 Most people look at brand deals at face value. That’s the wrong lens. Felix’s endorsement portfolio isn’t just impressive in scale but is also deliberately structured across industries, tiers, and audiences. The key to understanding his impact is recognising that brand value isn’t universal; it’s defined within each industry’s own hierarchy. For example, Gong Cha may sell a $10 product, but within the global bubble tea market, it operates as a premium, top-tier brand with strong international recognition and presence. In contrast, a low-end fashion label sits in a more accessible segment within apparel, often distributed through outlet channels and lower-tier retail environments. 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴. 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘣𝘦𝘯𝘤𝘩𝘮𝘢𝘳𝘬𝘴. 𝘊𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘣𝘳𝘢𝘯𝘥 𝘦𝘲𝘶𝘪𝘵𝘺. What sets #Felix apart is his ability to hold relevance across multiple consumer ecosystems simultaneously: ✅️Top luxury: Louis Vuitton ✅️Global sportswear leader: Adidas ✅️Category domestic leaders across beauty, FMCG, tech ✅️Institutional credibility like UNICEF The reason brands continue to go after Felix, beyond aligning with their values, is that he also delivers measurable impact: ✅️Strong engagement and sell-through across campaigns ✅️Global reach ✅️Ability to convert both aspirational and everyday consumers Hence, brands are responding accordingly: ✅️Gong Cha breaking traditional ambassador norms to extend contract ✅️Louis Vuitton entering its third year with him which is rare in luxury + continued partnerships across categories and industries. Now, THAT'S proven commercial and cultural return. NB: click the picture to expand #ootd

A fan shared a heartfelt thread about how #FELIX positively impacted her self-confidence She explained how using HERA’s “Brownie Boy” gloss inspired by FELIX, gave her the courage to gradually stop wearing a mask after long struggles with insecurity following illness & surgeries