we tested 52 creatives last month for a £6M fashion brand.
learned absolutely nothing. CPA stayed flat. team burned out.
next month: 9 strategic tests based on customer review language.
CPA dropped 34%. found 4 new scalers.
volume without hypotheses is just gambling with budget.
To achieve excellence over an extended period of time, it will require consistent hard work, discipline, courage, pain, failure after failure, ups & downs, doubt, sacrifice, focus, intension, mastery...