Ipsos

Are people ready to give up their cars? 🚗 43% say it's IMPOSSIBLE, but Gen Z is shifting gears with a love for public transit (22%)! 🚌 Download our latest Ipsos Mobility report to explore how transport choices shape our societies 👉 ow.ly/9fLR50YC8XI

59% of Americans disapprove of the strikes on Iran. 46% believe the conflict will make the U.S. less safe. Geopolitical events are reshaping public perception at home. See the full results 👉 ow.ly/IzC850YzhzP

Read the full report 👉 tinyurl.com/5dnhn4wd

😊 Ipsos Happiness Report 2026: The data behind the recent rise in global happiness. 🤖 Calibrating Synthetic Confidence: The hidden dangers of testing on synthetic data. 🎯 Marketing Anchors: What really makes a modern marketer successful? ...and more.

Where does public opinion stand on the Middle East crisis? Has global happiness really increased? Are gender equality efforts losing momentum? And is synthetic data tricking us? 🤔

Most Americans agree AI should be regulated, but there’s no consensus on how. Democrats are especially concerned about AI’s environmental impacts. Find out more 👉 ow.ly/f7kY50YzB3U

⛽ Almost all Americans (84%) expect gas prices to rise further, following recent increases. Rising costs are already reshaping behavior and budgets. Explore the full insights in our latest Know The New America & Beyond Newsletter 👉 ow.ly/EfLt50YzB2C

Request a demo and start your Ipsos.Digital journey today 👉 ipsos.digital

✅FastFacts, our custom research engine is always expanding with new question types & new capabilities. The latest addition is ability to connect with your own database on top of Ipsos' network of respondents.

What if you could tap into Ipsos-quality research at the push of a button? Ipsos.Digital, our DIY research service offering direct access to Ipsos solutions – fully automated from order to delivery, turning insights into impact.

65% of Americans think the U.S. will send troops to Iran. Yet only 7% would support a large-scale deployment, and 55% oppose any troop presence. Find out more in our latest Know The New America & Beyond Newsletter 👉ow.ly/auEV50YzB12

💊 7 in 10 Americans want the government to spend more to lower healthcare costs. Support spans parties, rising costs are a national priority. Explore more in our latest Know The New America & Beyond Newsletter 👉 ow.ly/lFZj50YzAZ2

How are Canadians reacting to US military action in Iran? 👎 61% disapprove 😟 66% fear Canada could get involved ⏳ Only 32% believe it will end quickly Discover more insights from our latest survey for Global News 👉 ow.ly/2MIR50YyeMv #publicopinion

Concern rises: 84% of Britons worry about US/Israel–Iran conflict's impact on UK economy and energy prices (84%, 49% very concerned). Levels match early Ukraine conflict. Find out more 👉 ow.ly/8BkN50Yycz1

Ipsos’ Global Consumer Confidence Index dips slightly this month 📉 At 49.4, the index is down 0.6 pts, marking its first decline in 11 months. Still, it remains +1.2 pts higher year-over-year, showing underlying resilience. Find out more 👉 ow.ly/PL3o50Yyc0Z

When marketers are operating in an environment defined by transformation and speed, we learned that speed itself is not the problem. Uninformed speed is. ⚓ Download Marketing Anchors 👉 resources.ipsos.com/Marketing-Anch…

To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia. As well as expert contributions from Bennie F. Johnson, Mark Ritson, Samira Brophy and Sophie Devonshire⚡️

Our latest report explores one of the most important questions facing the industry: Is creativity and on-the-job learning enough for the modern marketer to succeed?