✍️𝙁𝙚𝙡𝙞𝙭’𝙨 𝘽𝙧𝙖𝙣𝙙 𝙋𝙤𝙬𝙚𝙧: (𝙩𝙤𝙥) 𝙩𝙞𝙚𝙧 𝙙𝙤𝙢𝙞𝙣𝙖𝙣𝙘𝙚 𝙖𝙘𝙧𝙤𝙨𝙨 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙞𝙚𝙨
Most people look at brand deals at face value. That’s the wrong lens.
Felix’s endorsement portfolio isn’t just impressive in scale but is also deliberately structured across industries, tiers, and audiences. The key to understanding his impact is recognising that brand value isn’t universal; it’s defined within each industry’s own hierarchy.
For example, Gong Cha may sell a $10 product, but within the global bubble tea market, it operates as a premium, top-tier brand with strong international recognition and presence. In contrast, a low-end fashion label sits in a more accessible segment within apparel, often distributed through outlet channels and lower-tier retail environments.
𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴. 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘣𝘦𝘯𝘤𝘩𝘮𝘢𝘳𝘬𝘴. 𝘊𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘣𝘳𝘢𝘯𝘥 𝘦𝘲𝘶𝘪𝘵𝘺.
What sets #Felix apart is his ability to hold relevance across multiple consumer ecosystems simultaneously:
✅️Top luxury: Louis Vuitton
✅️Global sportswear leader: Adidas
✅️Category domestic leaders across beauty, FMCG, tech
✅️Institutional credibility like UNICEF
The reason brands continue to go after Felix, beyond aligning with their values, is that he also delivers measurable impact:
✅️Strong engagement and sell-through across campaigns
✅️Global reach
✅️Ability to convert both aspirational and everyday consumers
Hence, brands are responding accordingly:
✅️Gong Cha breaking traditional ambassador norms to extend contract
✅️Louis Vuitton entering its third year with him which is rare in luxury
+ continued partnerships across categories and industries.
Now, THAT'S proven commercial and cultural return.
NB: click the picture to expand #ootd
adorei o bang chan curtindo minha música
não conhecia o divo e agora tô cheia de mensagem LINDA de gente descobrindo minha música 😍😍😍😍😍😍 brigada amigo já tô me sentindo íntima
ouve tudo, que vc vai gostar 🇧🇷😍💐
TWICE has officially cemented their legacy as the FIRST and ONLY K-pop girl group in history to completely SELL OUT a 360-degree stadium across three nights—with an overwhelming 80,000 attendees per show.
#TWICE wraps up their 3rd sold-out show in Tokyo making history as the 1st Act to hold 3 concerts in a row at the Japan National Stadium and the 1st Girl Group to draw 240,000 attendees to 3 shows in history! 💪🇯🇵🐐👑❤️🔥
#THISISFOR_TOKYO_D3
Reminder that Crescendo was co-written by LILY.
Lily said she wrote it after thinking about musical terms she picked up from learning the piano: "If you see my notes, you’ll see how much I brainstormed on the musical terms lol."
TWICE WORLD TOUR IN JAPAN
MUFG STADIUM(国立競技場)最終日終了🏟️
3日間の「MUFG STADIUM 公演」が無事すべて終了😆❣️
最終日もONCEの応援のおかげで熱い夜になりましたね✨✨
今日もたくさんのONCEのみなさんと一緒に遊べて楽しかったです🎶
生配信やライブビューイングで観てくれたみなさんの気持ちもちゃんと届いてました〜📺😆
この3日間はONCEの想いが届いて、本当に幸せでした🫶💕
また会いましょうね〜💗
ONCEのみんな風邪気をつけてくださいー!
#TWICE国立最終日
#TWICE#THISISFOR#TWICE_THISISFOR_WORLD_TOUR