The Contractors Coach

Success in 6 Steps Success – Getting what you want (the playbook, not the philosophy book)

@coldemailchris Prompts

AI does 90% of our initial GTM strategy formulation all in just these 6 prompts. This has been a MASSIVE unlock for speed to winning GTM for our diverse client base. Here’s what these prompts cover: 1/ Deep Market Research Generates all key GTM-relevant information about the target company to use as foundational context 2/ TAM Mapping Identifies all relevant industries/sub-industries, along with market size, value, and growth data 3/ ICP Modeling Builds ICPs from TAM outputs, ranks segments by priority, defines ideal personas, outlines their pains/needs, and provides initial messaging angles. 4/ Company Account Sourcing Finds the best databases, directories, scrapers, and niche sources to acquire accurate company data for any targeting requirement. 5/ Targeting Keywords Generation Creates precise industry/persona keyword lists for database filtering (e.g., Apollo) that outperform broad industry filters. 6/ Messaging Creation Generates multiple email script variations—different lengths, offers, pain points, case studies, and complexity—using context from earlier prompts. Want these copy-and-paste prompts for yourself? 👉 Comment "Prompts" and I'll DM you this document + LLM project you can use to extract the AI prompts. (Must be following to receive)

@NoahEpstein_ Gemini

gemini 3 just made every $15k ai consultant look like a clown google silent-dropped autonomous agents to 650 million users yesterday what consultants charge $15K and 6 weeks to "implement" now takes 4 minutes on a phone here's what actually changed: the model: → plans multi-step workflows autonomously → executes start to finish with zero hand-holding → optimized for non-experts (no CS degree needed) → already live on mobile canvas feature while "AI agencies" are charging $8k-20k for strategy decks, google just deployed real automation to more people than chatgpt's entire user base the intelligence gap is getting stupid: that consultant billing $200/hr to "set up AI workflows" → the app does it autonomously now that agency charging $15k for "custom AI implementation" → built in 4 minutes on gemini 3 mobile that bootcamp selling "learn AI automation" for $2k → obsolete before the course launched some startup just replaced their $18k/month AI consulting retainer with a free app same output. 4 minute setup. zero technical knowledge required. most businesses still think AI automation needs: - 6 month roadmaps - technical teams - consulting firms - $50k+ budgets reality: it needs a phone and 4 minutes your competition doesn't know this exists yet but they will comment "GEMINI" and i'll send you the breakdown of how to use this before everyone figures it out

@jspujji RT

I have a drive with sales material that helped me land $100M in business. Some of the best sales teams paid to access it. Here’s everything I’ve collected over the past 20 years: • Actual call recordings • Sales scripts • SOPs • Lead gen systems • more Today I’m giving it away for free. RT and comment “sales” and I'll DM it.

@Sam_Rosati LOI

Did you miss our SMBootcamp Webinar on LOIs? No worries we got you! Like + Reply "LOI" and I'll DM you the recording, our LOI template, and the slide deck!

@bentigg Great! Read below the new company was 1/3 the size of the platform business - were you able to finance the new acquisition with 100% debt?

Today I acquired an IT services provider (MSP) in Portland 💥🚀🔥 and merging it with DataTel, an MSP I own and operate in Idaho Excited to publicly announce after we’ve talked to our clients but integration is well under way The purchase is text book 1 + 1 = 3. Immediately synergistic and will propel us to new levels. Their core values align with ours. In the meantime, what questions do you have? If there are any great ones, I will dedicate a blog post to it or even a podcast episode

@MTGrepp Yes - voter ID and paper ballots

I want to get a sense of what my followers think on 𝕏 Do you think there should be a FEDERAL LAW requiring all Voters to have Voter ID’s ?

@elonmusk Nice!!

First MrBeast video posted directly on 𝕏!

@moseskagan @ArtemTepler Incredible to see people pull together for him!

Like many of you, I'm having a pretty crappy day. But here's a little good news: The Real Estate Twitter community just raised enough $$ to put @ArtemTepler's 2-yr-old daughter through college. (If you would like to contribute, the link is below.)

@moseskagan @ArtemTepler This is terrible to hear. Artem was a friend more than anything else. He communicated regularly but stopped a month ago - didn't realize he was struggling so much. Very heavy to deal with - will miss you buddy.

@ArtemTepler Here is the link to contribute $$ for Artem's family: gofundme.com/f/artem-tepler…

Am writing w incredibly sad news: Our friend @ArtemTepler is no longer w us. Will post a link to GoFundMe below to help his partner & young daughter. Hope you will join me in giving what you can. Pls like, RTs, etc. for distribution, so we can raise as much $ as possible.

@HeroDividend I feel for these kids - because the adults lied to them. They said go to college, get a degree, you will get a good job - that's your ticket to a good life. Its all a lie (probably even STEM). I have an MBA, and realized this 15 years ago and quit my job. Best decision ever.

Costco’s new CEO started at the company operating forklifts, and worked his way up to CEO after 40 years Meanwhile this 25 year old gen Z woman expects to be making $150,000 a year because she has a marketing degree

In hiring or promoting, we always recommend employers look for the tradeoff between attitude and skill and always favor attitude over skill. A person with a good attitude can learn any new skill. A person with a bad attitude, the more skill they have the more problems they create in a company.

The age-old question SMB owners wrestle with: Should I promote talent from within or hire talent externally? Below is how we assess the trade-offs between these two alternatives. Pros / Cons of promoting from within. - cultural benefits; i.e., your team sees an opportunity for advancement (pro) - more certain outcome/ i.e., you know what you are getting (pro) - Peter Principle... you rise to the level of your own incompetence (con) - missed opportunities to bring new experiences and perspectives to your team (con) Some questions you should consider when deciding your own approach to this question: Are the competencies required of this role already competencies we possess today, we just need more capacity? Or are we adding new skills and competencies that don't currently exist on our team? How will high-performance players on our team react? Ultimately, you should commit to finding the best person for the role, regardless of where that person is today. Even if it means you must have some tough conversations with individuals on your existing team.

Even though this an very useful HVAC thread - I'm sure contractors of all trades are on interested in the business numbers shared here - here are the gross margin guidelines we give our clients: - Service work - 55% or higher - Residential Remodels - 25-35% - Commercial/TI - 15-25% - Governmental work - 8-15% (this is a volume game) FYI - This number includes, labor, material, subs, and insurance costs

I'll show you mine (gross margin) if you show me yours. For each residential service line, post your gross profit margin year-to-date for 2023 (so we'll have an apples-to-apples view). Here are my GPMs for each business unit: HVAC Residential Svc - 58.5% HVAC Residential Install - 48.3% HVAC Commercial Svc - 55.7% HVAC Commercial Install - 60.4% Plumbing Above Ground - 50.0% Plumbing Below Ground - 57.6% Electrical - 60.2% Appliance- 44.9% Blended across all BUs - 52.7% I am also interested in any commentary on gross margin changes across your business from 2019 - 2023 (i.e., pre-COVID thru today). I figured this could be a great benchmarking thread for those who are willing to share. @WilsonCompanies @StrongpointRich

@sweatystartup Very true - we started to 'fire' clients at the 90 day mark if they did not implement our program immediately. It has been a very positive development as the word got out.

Customers are as needy as you allow them to become. So are your employees. And your partners. And your vendors. You get more of what you tolerate.

@RickVazza Welcome to the good life! The blue collar business world is far more rewarding in terms of work and real relationships - that's been my experience for the past 15 years after switching from training software sales teams to now coaching contractors.

Officially became a CA licensed plumbing contractor today. Passed my exam and made the full transition from CFA to C-36!

@Codie_Sanchez Very true - first lesson for our clients is always mindset. Are you a contractor or a construction business owner? The answer can mean the difference between running a $5M or a $50M business: This client got it: youtube.com/watch?v=paq4i_…

My dad always said he "sold marble and granite." He never used the words Entrepreneur, Founder, or Owner. There's a lesson there.

Last month we did a survey of our clients who are mostly home service and light commercial businesses (across the US)- the results were surprisingly even: 1/3- Business is growing too fast 1/3 - same ol, same ol 1/3 - business is down Conclusion is - easy times are over, now it comes down to business location and business skills

Here's why I think we're in A LOT of trouble: Every person I've talked to recently is worse off than they were over the last several yrs Feedback I've received from various people: -Start Up Founder: "Can't raise money. Praying" -RE Broker: "Market's frozen. Considering switching careers" -RE Developer/Investor: "Deals don't pencil... hard to find anything" -General Contractor: "Biz isn't what it was that's for sure" -Investment Banker: "I'm just glad I'm still employed" -VC: "Completely dead" -Restaurant Franchisee: "Ticket sizes down, traffic slowing" -Small biz owner: "Harder and harder to find employees and wages gone way up" -Crypto Start Up Founder: "Hope isn't a strategy I guess. Just going through the motions" -Orthopedic surgeon: "Our biz is down around 30% over the last 12-18 months" This feedback isn't limited to just the US - I've been traveling and the feedback is similar across the globe So when I'm hearing negative feedback from literally EVERYONE, you have to think - what comes next? Meanwhile, inflation is seemingly here to stay meaning higher rates for longer... Not here to spread panic or anything but if you've been following me for the last 12-18 months, you'll know it's something I've been concerned for a long time and it seems like sh*t is hitting the fan

@ChandlerReedSMB Several factors have come together to make this the perfect time to acquire SMBs. Cap rates hovering around 5%, mortgage rates at 7% make real estate a tough call. A service SMB run with good systems can easily have 25%+ profit margins - making it easy to handle debt service

Typical sources of funds for a $4 million SMB purchase: SBA Loan: $2,800,000 (70%) Investor Equity: $600,000 (15%) Seller Note: $500k (12.5%) Buyer/Operator Equity: $100k (2.5%) You definitely don't need $4 million in cash to buy a $4 million business

One of the saddest ways to lose in life is to play hard and win the wrong game. Sometimes it helps to step back and ask yourself "What game am I playing?"

Quick Survey: If you are a Contractor, how have incoming leads been in your business in the last 6 months: Reply with: 1 - slower than normal 2- same as before 3 - seeing an increase

Sometimes small victories matter more than big ones - mainly because it’s easy to string up lots of them. One way we help companies grow is by helping them create SOPs - here is an example of what it looks like when several of these are in place: