Steve Fowler

Retail Direct Mail Playbook: Automation, Attribution, and Scale - blog.whosmailingwhat.com/retail-direct-…

Google understands how direct mail makes sales more efficient than its digital contemporaries. Google sends out direct mail in high magnitude to current and prospective advertisers.

Direct mail is the most common type of advertising method for 89% of financial firms, 75% of nonprofits, 73% of publishers, and 65% of healthcare institutions. -DMA Stat Book

In a digital world, direct mail still stands out. Its physical presence cuts through the noise, making it one of the few marketing channels that truly grabs attention. #DirectMail #Marketing

74% of business marketers say they get the highest return on investment from direct mail marketing, more than from other promotional channels they use.

Recent studies show that direct mail generates an average ROI of around 29%, which is higher than that of several digital channels like paid search and social media, often cited between 20-23% for those channels.

Adding a personalized message to your direct mail can increase response rates by 50% or more! It’s all about making that personal connection. #Personalization #DirectMailSuccess

With Direct mail you can target specific demographics with highly personalized and tangible messages. Unlike digital marketing methods that can be easily ignored or filtered out, direct mail allows businesses to reach potential customers directly in their homes or workplace.

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

New ANA Study Shows Direct Mail Still Leads in ROI by a Wide Margin In terms of ROI, Sending messages in a letter-sized envelope can be remarkably effective. Those who did so reported a 112 percent ROI.

80 of study participants report that direct mail boosts their organization’s multi-channel campaign performance.

Council Post: How A Direct Mail Campaign Can Fuel Your Digital Marketing Strategy "The best way to get your business noticed is by using direct mail and digital marketing, in a one-two punch." hubs.la/Q01z2C7l0

USPS mail performance outpacing last holiday season. The average time to deliver a mailpiece or package across the postal network was 2.5 days. bit.ly/3FiHvk9 #DeliveringforAmerica

With the holidays in full swing and a new year around the corner, keep mail top of mind 📫The right mailpieces are crucial for bringing in new customers and retaining loyal ones. Learn more about elevating marketing campaigns here: usps.com/business/adver… #directmail

"The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers." -Lester Wunderman

Point-of-purchase displays can make your product pop! Check out these displays @Whataburger is using to merchandise their condiments in local retailers. #popdisplays #promo #retailmarketing #printlocal #familybusiness

Create awesome direct mail with these 5 tips. #directmail #directmailmarketing #printlocal #familybusiness ow.ly/KVfF50HQQGl

As the new year gets underway, clean up your mailing list and save money! #directmail #directmailmarketing #printlocal #familybusiness ow.ly/JR2U50HsV5z

Boost your sales with direct mail. #directmail #directmailmarketing #printlocal #familybusiness