Efrem Epstein

@joannakurylo @zocomputer My $.02, I'm a big fan of both colors personally. Green can pop more but experts talk about how blue evokes trust and approachability which is one reason why some healthcare workers opt for blue scrubs over green. tctmd.com/news/skilled-t…

so in singapore, I was demo'ing how easy it is to change my zo space by changing it to blue...I dunno it's kinda growing on me. whacha think?? Should I go back to green?

@joannakurylo "AWS for GenX" #ItRhymes #SortOf

AWS for yo mom!!!

@Ryanmariebach78 "I'm sorry but..." (often when the speaker wants you to believe their case is stronger than it is. It's shorthand for "please don't push back...because if you do I might lose.").

What's a common phrase that annoys you? "To be clear"

I don't follow #NCAA BBall/Tourney a fraction as much as I used to, but it's always annoyed me how every team not in a major conference is called a "mid-major." If mid-major is the only alternative to major, there's nothing "mid" about it and using the term is just f-ing lazy!

@RealMamaEagle My only comment here is that Eagles Writers would likely have a lot of fun with a guy named Kefense who coaches on Offense!

Hmmmm

#Bumping @iammrvandy and @taylorswift13 singing together on their 100th/36rd Birthdays (12/13/25) could be exactly what the world needs right now! 🎂🎼❤️

Dear @taylorswift13, Just a reminder that in 75 Days, Dick Van Dyke (@iammrvandy) is on pace to turn 100 on yours/his bday! This could be the birthday duet the world needs right now.... 🎂❤️

@ProfessorStam "And these people crank out these little sweet nothings every 2 hours and capture all these people that just need reaffirmation." Or maybe it's that in a noisy world (and feed), short messages that get to the point and make readers feel seen are the ones that get reactions.

I just... have been spending time on threads, and they just expanded it to be longer posts. And I'm thinking good, because even as I'm trying to train my algo, so much is like: "When you wake up today, remind yourself, you're worth it" And these people crank out these little sweet nothings every 2 hours and capture all these people that just need reaffirmation. I get it but like, I'd like a platform stripped out of the sweet nothings where I can go for some meaty stuff.

Idea 💡 A social platform with a minimum character limit per post, not maximum. Would we just be seeing posts like - gmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgmgm

@magnetiq_xyz "It's hard to fight for budget, when you can't prove what actually moved the needle." Exactly....If @magnetiq_xyz solves this, it's a game-changer for both Marketers *and* CFOs! 😃

You pulled off the pop-up. You built the booth. The crowd showed up, the moment hit... and then what? If you’ve struggled to measure the actual impact of an event, what made people light up, what drove them to buy... you’re not alone. That's why we built Event Intelligence.

@Kaylan_Sliney "A chain is only as strong as its weakest link" --> "AI is only as 'non-psychosis inducing' as its 'Humans In The Loop'"

I fully understand AI-induced psychosis now, just from trying for a full week to get ChatGPT to give me the output of a travel itinerary design. Slides, Canva, PPT, and PDF all fail (have Canva Pro, pay for GPT, etc.) -- anyone else have workarounds or experience? (Also, what's the deal with promising timed turnarounds and being 4 hours off on what's current EST?)

Using "See You In September" as the "pick is in" alert music makes perfect sense for the @NFL Draft. It makes far less sense for the @NBA Draft.

@ChiSoxFanMike Yes, but make it a doubleheader series with the Padres and the Cardinals as well! 😀

Someone in my replies said the White Sox and Cubs should play a series in Rome to honor the Pope and that is the best idea I’ve ever seen.

Fun Fact: Pretty sure this is the first time in #NBA History that all Final 4 teams have their state name within their team name. In fact, it may be the first time for *any* major sports league!

@PRcarly Thank you! I think there are a lot of companies/orgs/people that need to hear that "fake it til you make it" is not a winning strategy!

Authenticity isn't a PR strategy. It's the foundation that makes all PR strategies work.

@gamingfordev @lgwaller @tourismja "The future of engagement is interactive, and it’s happening now!" ^^^THIS^^^

🦸🏽‍♀️Thrilled to take the stage at the prestigious Global Tourism Resilience Conference 2025, igniting bold conversations with the world’s top leaders on the future of tourism! In a room full of policy makers, innovators & academics, I shared how bite-sized games can drive massive impact—reshaping tourism, upskilling workers, and boosting local economies. The future of engagement is interactive, and it’s happening now! 🎤🎮🔥 Here’s the TL;DR: 🎮 Resilient Tourism Games – Engaging fully customized mini-games that promote sustainable tourism and environmental awareness. Because who doesn’t love saving the planet while having fun? 📜 Training Games – Micro-badge certification linked to games to upskill workers and bridge the skills gap. Because learning shouldn’t feel like a chore! 👩‍🎨 Youth-Driven Content – Empowering Jamaican youth to create their own games and share their own stories. The best voices to tell Jamaica’s story? Jamaicans! 🏪 Local Business Support – Imagine playing a game, scoring 100, and unlocking a 5% discount on jerk chicken from a street vendor. That’s engagement + real-world impact! 🚀 Game Dissemination Strategies 🔹 QR codes at airports, resorts, and convention centers 🔹 Online via social media, apps & websites 🔹 On products via QR codes Jamaica has the vibes, the culture, and the stories—now let’s bring it to life with bite-sized video games! Who’s game? 🎮🔥 A massive thanks to Prof. Lloyd Waller for an expertly curated event with a power-packed roster of speakers & attendees, thanks so much for having us!

@PRcarly Agreed...but the people who really need to hear it are those that hire PR Firms or in-house people. Because those who tell the truths usually lose out on the retainers/jobs to the ones that tell the lies (and lessons are rarely learned after).

Dear PR industry, Stop telling these lies: ✗ "We have media contacts" ✗ "Coverage is guaranteed" ✗ "Results come instantly" Start telling these truths: ✓ Reputation building take time ✓ Strategy beats shortcuts ✓ Value drives coverage Sincerely, Someone who cares

@heyalexfriedman Agreed!

@EfremEpstein Alright alright I’ll give you that. We still need more

Nobody shares online just to inform anymore. They share to get likes, views, and shares. And if someone says otherwise (unless it’s literally their job), they’re lying. The internet isn’t about truth… it’s about attention. The information economy has shifted from what’s most factual to what’s most entertaining. Take everything you read or watch with a grain of salt because, more often than not it’s designed to get a reaction, not to educate.

Dick Van Dyke still singing on the eve of his 99th birthday is exactly what the world needs right now! And a #CalendarGeekery Factoid, he shares his birthday with Taylor Swift so should he be blessed to celebrate his 100th on 12/13/25, let's please hear the birthday buddies duet.