Emory Marketing Analytics Center

Several Emory students joined this week's @FanalyticsMike podcast to discuss how video game fandom has yielded television shows like Arcane, Castlevania, and The Witcher. Watch here: youtu.be/xlHs_MKr-T4

The Emory Marketing Analytics Center and Professor Michael Lewis have analyzed fanbases across the major American sports leagues for a decade. Today we present our 2022 ranking of the best NBA brands and fanbases. Check out the full rankings here: fandomanalytics.com/post/nba-fan-e…

In a special podcast episode Professor Tom Smith returned to the @FanalyticsMike podcast this week for an in-depth discussion of changing fandom across generations. Watch/listen here: fandomanalytics.com/post/changing-…

Key for these charts: the blue represents percentage of population identifying as a sports fan. The yellow represents those who have no interest in sports.

Baby boomers are far less invested in sports than the two generations that follow them. Professor Lewis explores why in this @FanalyticsMike podcast: hyperurl.co/fanalytics

This offseason, Professor Lewis leveraged his all-new QB Wins Metric to project the upcoming NFL season outcomes for all 32 teams. See the results here: fandomanalytics.com/post/2022-nfl-…

In this article, Profesor Mike Lewis continues to project the NFL season using his all-new "QB Wins" metric: fandomanalytics.com/post/projectin…

Emory Marketing Professor Mike Lewis recently created an advanced metric to help teams & fans alike understand an NFL quarterback's ultimate value - his contribution to team wins. Learn more about the "QB Wins" metric here: fandomanalytics.com/post/a-new-adv…

We just published Professor Lewis's data-driven ranking of all 32 NFL fanbases! Check it out here: fandomanalytics.com/post/nfl-fanba…

USA Today featured Professor Mike Lewis (@sport_analytic) in its recent piece on Phil Mickelson's PGA fallout. Read what the Emory Marketing Professor had to say here: usatoday.com/story/sports/g…

Emory Professor Mike Lewis took to the @FanalyticsMike podcast this week to share his thoughts on fan segmentation in sports & entertainment. Listen here: fandomanalytics.com/post/fan-segme…

Situation Interactive President Damian Bazadona (@bazadodg) recently joined the @FanalyticsMike podcast to discuss building passionate fandom communities. Listen here: hyperurl.co/fanalyticspodc…

Author & sports writer @RAYGLIER recently joined the @FanalyticsMike podcast to discuss all sides of MLB's ongoing labor dispute as well as implications for fans. Listen here: hyperurl.co/fanalyticspodc…

Goizueta Professor Mike Lewis recently shared his thoughts on @MLB's lockout & its fandom implications with Emory Business Magazine. Read here: emorybusiness.com/2022/02/17/an-…

Championship season could pay off for Georgia players in NIL deals ajc.com/sports/georgia… @TimTuckerAJC @DrewButler @iconsource_ @vinnyinc @meltatl @FanalyticsMike @sport_analytic #NIL