The Great & The Good

If you're interested in his life, have a look at paiger.link/762628984

May 20th is the feast day of Bernardino of Siena - the Patron Saint of advertising and PR.

Just a thought but maybe there's a correlation between the increase in women founders and the drop in leadership opportunities for women 🤔

Today is one of the more TG&TG “Days”. The people we speak with typically have a reason to be looking for a new role. In most cases, the crux is some feeling of underappreciation. So please ignore Employee Appreciation Day and keep the recruitment industry thriving 😉

Apparently the Mail is up in arms about a new range of Valentine's cards. Not sure they'll be a problem at The Great & The Good, Emma

Brought up in Lancs, I was told by my Surrey-born mum that I'd never get a job unless I "speak properly". 30 years later, it seems that accents are still being used to judge people. 14% have taken elocution lessons to avoid judgement 🙄 paiger.link/1459620518

"𝐖𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐥𝐢𝐤𝐞?" @Emma Love and I have looked at the recruitment trends from 2025 that agencies have carried into January and beyond. thegreatandthegood.co.uk/blog/2026/02/w…

Not a huge survey (1,000), but the results are still pretty uncomfortable: 🔶 80% heard nothing back after applying 🔶 42% were ghosted post-interview 🔶 24% think they applied for a ghost job 🔶 61% are now put off applying altogether shorturl.at/KUw2N

Anyone trying to stick to a resolution to eat more healthily in 2026 may struggle today. It's Cheese Lover's Day 🧀 In her professional life, today would be a key date for my aunt. Here she is in the 80s as a spokesperson 📣 for the Dairy Council.

Following last week's Budget, @teamIPSE have produced a helpful guide for freelancers and the self-employed. You wouldn't call it hugely positive paiger.link/189402319

Early December at TG&TG means we're reading @TomWhitwell's annual list. Salaries based on your debt, most trustworthy names and fake job applications are all covered @tomwhitwell/52-things-i-learned-in-2025-edeca7e3fdd8" target="_blank" rel="nofollow noopener">medium.com/@tomwhitwell/5…

On 27th November 1295 Lancashire first sent representatives to Parliament, to attend the Model Parliament of King Edward I. As a result 27th November is now celebrated as Lancashire Day. Born and bred in Lancs, @David Love will spend the day revelling in all things red rose

Sound advice from @wankernomics on how to craft the perfect cover letter 😏 paiger.link/923879299

Awesome to see the PTS/@dadshiftuk campaign to increase paternity leave. For #1, we were clueless so it was tough to only have 2 wks pat leave. #2 was a c-section but we were self-employed so Emma recovered from major surgery while looking after a new-born and a toddler

👶 Substantial & long-lasting reduction in mothers’ pay 👶 After 5 years, monthly pay reduced on average by £1,051 (42%) 👶 Total pay lost over 5 years is on average £65,618 Sobering research from the ONS paiger.link/1835118704

As September draws to a close, I hope we've all been celebrating the wordsmiths in our lives on World Copywriters' Day ✍️ Maybe get your favourite Writer a decent coffee ☕ And yes, I had to triple check the spelling and grammar in this post #WorldCopywritersDay

What makes a great ad? To mark 70 years of UK TV advertising, System 1 and ITV have raided the archives to investigate what today's advertisers can learn from the best of the past. paiger.link/1886931546

Is cultural fit now a loophole for protected characteristic laws? "It’s not that you're Muslim, it's just that our team bond in the pub every Thursday". That might already be said in private but does this ruling legitimise the thinking? paiger.link/1540027919

Proving that there is a day to celebrate 🥳 everything, as it's the first Wednesday in September, today is Global Talent Acquisition Day. I'm sure everyone will be giving their Recruiter/Talent Team a hug.... 🫂

📢 One for our freelancer community 📢 IPSE are hosting a free webinar looking at the likelihood of IR35 being reformed or even repealed. Sign up using the link below ⬇️ tinyurl.com/26un8tbs