HellermanComm
1.7K posts
HellermanComm
@HellermanComm
An award-winning corporate communications agency specializing in positioning professionals to win business.
Washington, DC Katılım Nisan 2009
753 Takip Edilen585 Takipçiler
Esther understood sequencing, alignment, and timing — the fundamentals of strategic communication.
John Hellerman@jhellerman
It's Purim tonight and Esther may be history’s most underrated communications strategist. Timing. Coalition-building. Message discipline. Still relevant for leaders today. Here's my take on Esther the Influencer: hellermanllc.com/effective-comm…
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The Washington Post slashed ~300 journalists or 1/3 of the 800 person newsroom. Metro, sports, books, foreign bureaus—gutted.
This isn’t “another layoff.” It’s a flashing red signal for anyone who still builds authority the old-school way.
Especially elite law firms.
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An important thread from John about the future of thought leadership and authority building:
John Hellerman@jhellerman
The Washington Post slashed ~300 journalists or 1/3 of the 800 person newsroom. Metro, sports, books, foreign bureaus—gutted. This isn’t “another layoff.” It’s a flashing red signal for anyone who still builds authority the old-school way. Especially elite law firms.
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Catch-up with John if you can't make this:
John Hellerman@jhellerman
Smaller & midsize firms can compete with BigLaw! 💡 Join me + Michael Zukewich (Howard & Howard) for an Marketig Partner Forum webinar: Content-Fueled Business Development 📅 Sept 17 | ⏰ 2–3p ET PR & thought leadership aren’t just visibility tools—they drive sales. 🔗 register.gotowebinar.com/register/63970…
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HellermanComm retweetledi
🚨Stop wasting money on PR🚨
Too many firms treat media placements like the finish line. But the full value of PR isn’t in the placement -- it’s in what you do with it next!
⬇️⬇️
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HellermanComm retweetledi
Earned Media and PR that actually scores? Read my latest article in ALA's Legal Management suggesting a points-based system to track and value media wins.
No more guessing what a placement is worth.
📈 Just strategy, scale & results.
👉hellermanllc.com/gamify-your-pr…
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Sign-up for our free webinar tomorrow! #law
John Hellerman@jhellerman
Good morning. Just a reminder that tomorrow, Tuesday, April 15th at 12:00pm ET, we’re hosting a free, informal webinar explaining how our unique FAME program (for Focused Authoritative Media Exposure) works. If you (or someone you know) is looking for smarter PR that’s actually measurable and budget-friendly, register for the webinar here:(forms.gle/C7uQvu8rJ1xczk…). If you missed the write-up about FAME that the American Lawyer published, or can't get past the paywall, a TLDR summary and more inform is located on our site. hellermanllc.com/everyone-wants…
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Pros...Tired of paying for PR “effort” instead of PR results? @AmericanLawyer just published an article on FAME—our results-based PR model built for small & midsize firms: hellermanllc.com/everyone-wants….
Quick webinar coming up next week. Join us: forms.gle/C7uQvu8rJ1xczk….
#LegalPR
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Big win for midsize firms! From the @AmericanLawyer our President, @jhellerman , and @H2_Law 's @kadyvolmering dive into how a focus on results can revolutionize PR — especially for lawyers. #LegalMarketing
John Hellerman@jhellerman
"Want to stand out in a crowded legal market? Discover how midsize firms are leveraging FAME—a results-driven PR system—to boost credibility & biz dev on a lean budget. Read more in The American Lawyer: law.com/americanlawyer… #LegalPR #LawFirmGrowth"
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It’s Pi Day! Does your firm have a savory strategy for success?
hellermanllc.com/chicken-pot-pi…
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10 years ago, John made a pretty accurate prediction about #AI Chatbots... He was talking about #lawyers and law firms at the time but given the progress of AI over the last yer, the prediction is relevant to most all professional services now.
John Hellerman@jhellerman
In case you missed it, Scarlett Johansson’s surprise cameo on Saturday Night Live was spectacular. It was 10 years ago that she starred with Joaquin Phoenix in Spike Jonze’s dystopian romance, “Her,” and so it’s also been 10 year since I was inspired by the movie to predict in @Law360 that that the profession (hello @richardsusskind, @timhwang, @EJWalters) would one day be radically transformed by AI and the power of Oracle-like AI Chatbots. Current partners aren’t quite on the “algorithm track” yet, but the way things are going, I bet we’ll see our first such “deal” before the end of the decade! hellermanllc.com/law-firms-futu…
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Remembering #LegalMarketing giants – Levick, Belser, & Bay – who shaped our industry. Their impact is felt as we step into 2024, a year of monumental change. Tech will redefine our industry. Let's adapt & thrive in the New Year. hellermanllc.com/legal-marketin…
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I was recently interviewed by Don Mazzella for his highly-regarded Small Business Digest podcast.
If you're making plans for PR -- and can suffer my "ahhs" and "umms" -- I think you might appreciate it.
I discuss the power and purpose of thought leadership, and explain FAME -- our revolutionary new success-based approach to earned media.
hellermanllc.com/small-biz-podc…
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HellermanComm retweetledi
I recently secured a podcast opp for my mentor @jhellerman w/ Small Business Digest. He discussed his unique approach to #PR (#FAME), the importance of thought leadership for pros + the power of third-party credentialing. Here are some key takeaways. hellermanllc.com/small-biz-podc…
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@jhellerman appeared on Small Business Digest (starting at 27:47) to discuss "Breaking the PR Mold: From Skepticism to Success."
"Transparency matters. With our #FAME service, we're putting the power back in your hands, helping you manage your PR resources effectively."
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