Ian Sioux

Had dinner with a college friend over the weekend who spent the last 12 years building a pet-care SaaS. Got it to ~$1M+ MRR, sold to a PE firm two years ago for ~$50M. He stayed on through the transition and officially left last week. His biggest stress right now is finding new hobbies haha... Few interesting takeaways: - They spend $30K/mo on Google ads which gets them ~200 signups on avg - One of the first things the PE firm did was push Stripe's loan program to their users. ~4% adoption, they collect a fee - They spent time over the last year talking about vibe coding and actually tried prototyping a competing product just to test their own defensibility. Ended up scrapping the project

I just finished touring multiple colleges with my HS Junior kid. U of A ASU UCSB Pepperdine Chapman UCSD First off I'm not sure we are ready for our baby bird to leave the nest. Lots to think about during our Senior year of HS next year. Undecided but interests in business

Just found out there is an entire underground tiki bar in the basement of the Fairmont What used to be the hotel's indoor pool was converted into a lagoon for the bar Every ~30 min, there is artificial thunder and rain There is even a live band on the floating barge drifting in the middle SF is full of surprises

Dealing with VoiceMail: The Concept of Small Promises It happens every hour of every business day millions of times. Your call to a decision maker rolls to voice mail. I have a way to get through and it requires nothing of your prospect. It’s called the concept of small promises and it works like this: “Ring ring!” Voicemail. “Hi!, this is Jessica Lambert and I’m sorry I’ve missed you. I will try you back Thursday at 2:30!” Click. Several things to note about the message: First, you did not say why you were calling because it doesn’t matter to the decision maker and they could delete your message before they listen to it all. Secondly, the message is super brief and straight to the point. Thirdly, you didn't ask the prospect to do anything! Finally, you did not leave your phone number. At a minimum, this message will make you stand out. When you call them back at 2:30 Thursday, they may still not answer, but you are building trust. The next time around when they do not answer, leave a very similar message, but pick first thing in the morning. Change the time of day and day of the week with each message. After the 5th message of this type, change it up. “Hi Bob! This is Jessica Lambert. I will also email this to you to make your life easier. May I ask you to ring me at 912-123-4567? I would be grateful for no more than 3 minutes of your time. It is much more likely that Bob will respond to your email or actually call you, because you have built trust with small promises. Trust me. This works.

I love Docusign but I've spent $4,300 on it already this year