joomoney

What actually makes Web3 marketing work? We sat down with @Gem3a, Korea Marketing Lead @Mantle_Official and @0xMantleKR, to talk community, GTM, and Korea’s crypto market. Full interview 👇 00:00 The moment I truly saw Web3 01:10 Meet Gemma 01:54 My view on Korea’s crypto market 02:39 What makes Korean communities different 04:04 One thing to highlight about Mantle 05:51 The real driver of healthy Web3 communities (GTM) 08:12 What’s heating up inside Mantle right now 11:11 Advice for those who want to work in Web3 12:32 What I want to build at Mantle 13:38 The “soul of marketing” in one word

Excited to announce that @a16zcrypto is expanding into Asia and opening our first office in Seoul, South Korea. As part of this, we’re thrilled to have @sungmo_apac16z join our team as Head of APAC go-to-market to lead the Seoul office and start building our presence in the region. Our expansion will offer go-to-market support for portfolio companies seeking to accelerate growth, forge strategic partnerships, and build lasting communities across Asia. SungMo will work closely with the founders in our portfolio, and also in his corporate network, to strengthen market connectivity and accelerate crypto adoption across the continent.  @sungmo_apac16z brings deep experience and expertise across both enterprise and crypto-native ecosystems. Most recently, he was APAC Lead at Monad Foundation, where he built out their go-to-market and ecosystem strategies across East Asia, Greater China, South East Asia and India. Prior to Monad, he was Head of APAC Business Development at Polygon Labs, where he led enterprise partnerships and collaborations with emerging crypto projects. He speaks four languages: Korean, Japanese, Chinese and English.