Kandy G

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Kandy G

Kandy G

@Kandygcricket

Says whatever on mind...

Katılım Haziran 2023
50 Takip Edilen415 Takipçiler
Kandy G
Kandy G@Kandygcricket·
@Sidfanworld @PunjabKingsIPL @IPL @BCCI It's a prestigious tournament for god sake Maintain the decorum, you are there to play cricket and enjoy If you want to do the vlogging do it after the IPL Do you go vlogging around your job?
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Kandy G
Kandy G@Kandygcricket·
@LalitKModi Agr advertisers ads nahi dere hai to vo bhi to problem hi hai? Whats the point of whole viewership agar Ads nahi mile to Also I don't agree with you, I believe people are fed up with IPL being too long Nobody cares anymore 5-10 matches they are seeing, rest they don't care
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Lalit Kumar Modi
Lalit Kumar Modi@LalitKModi·
The mistake many analysts are making is that they are treating IPL like it is still a pure television property. It is not. The IPL has evolved into a multi-screen, multi-platform entertainment ecosystem. The audience has not disappeared. The audience has migrated. Here is the correct strategic narrative: ⸻ IPL: The Screen Changed. The Audience Did Not. The headlines screaming “IPL viewership decline” are selectively quoting one metric: Average Minute Audience on linear television. That is only one part of the ecosystem. What those headlines ignore is the far more important structural shift taking place across global sports consumption: * Viewers are moving from broadcast TV to OTT * Families are splitting viewing across devices * Young audiences prefer mobile and Connected TV * Advertisers increasingly want measurable engagement, not just TV ratings The IPL is not shrinking. It is transforming faster than traditional media can measure. ⸻ The Real Story Is Total Reach In 2008, IPL operated in a largely television-driven India. Today, IPL lives simultaneously across: * Linear television * Mobile streaming * Tablets * Connected TVs * Smart TVs * Multi-device households * Social amplification ecosystems That changes how audiences are counted. The cumulative reach across platforms in IPL 2026 has already crossed 1.06 billion viewers, with the playoffs still to come. That is not decline. That is scale expansion. ⸻ Television Ratings Fell. But The Universe Expanded. Yes, TV ratings are lower. But the interpretation matters. Linear TV was once the only screen. Now it is simply one screen among many. Connected TV concurrency is up 61% YoY. Opening weekend watch time rose 26% YoY. The audience did not leave IPL. They upgraded their screens. ⸻ IPL Is Following The Same Pattern As Every Major Global Sports Property This is not unique to cricket. The same transition happened with: * NFL * NBA * Premier League * Formula 1 * Olympics Traditional TV softens while: * streaming explodes, * mobile dominates younger demographics, * and connected TV becomes the premium household screen. The IPL is simply entering the next phase earlier and faster because India is one of the world’s most mobile-first digital economies. ⸻ Why Advertisers Are Shifting To Digital Television can tell you: * a household watched. Digital can tell you: * who watched, * for how long, * on what device, * whether they interacted, * and whether they bought. That is the future of advertising economics. Which is why: * 125 new brands entered the digital IPL ecosystem this season * Connected TV ad pricing continues to strengthen * Watch time across combined platforms is projected to exceed last year’s record levels The monetisation engine is evolving. ⸻ The Most Important Metric: Total Consumption The real measure of sports dominance is not one-screen TV ratings anymore. It is: * cumulative reach, * total watch time, * engagement depth, * concurrency, * advertiser demand, * and cross-platform dominance. By that measurement, IPL remains one of the most powerful sports-entertainment properties on earth. Projected combined watch time for IPL 2026: 850–900 billion minutes. That is extraordinary. ⸻ The Strategic Perspective Critics are looking at IPL through a 2008 lens. But IPL in 2026 is no longer: * a cricket tournament, * or even just a TV product. It is: * a digital entertainment ecosystem, * a mobile-first phenomenon, * and one of the largest real-time engagement platforms in the world. The measurement model changed. The audience behaviour changed. The scale did not shrink. It expanded. “The IPL did not lose its audience. The audience simply changed screens. Measuring a digital-first global sports property only through television ratings is like measuring the internet through newspaper circulation.” @ipl @PTI_News @JioHotstar @espnstarsport @espn
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Kandy G
Kandy G@Kandygcricket·
@Vihaann96 Agenda ? Just look at the scale with which Iyer is doing PR People are seeing through it They don't accept this behaviour now
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Vihaan.
Vihaan.@Vihaann96·
Those who are running agenda against Iyer Give me one valid reason why Shreyas can’t be the captain of the Indian team?
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Kandy G
Kandy G@Kandygcricket·
Shreyas Iyer, if he is selected as a T20 captain will be a very very bad decision Go with Samson or Even Patidar
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Kandy G
Kandy G@Kandygcricket·
IMPORTANT ANNOUNCEMENT ✅ Mujhe pata hai aap logo ko recently @Dream11 main team create karte time bhot jyada dikkat aa rahi thi To main aapko batana chahta hu ki ab aapko ye dikkat dubara nahi aayegi
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Kandy G
Kandy G@Kandygcricket·
IMPORTANT ANNOUNCEMENT ✅ I know you've all been facing a lot of trouble recently while creating teams on @Dream11 So, I want to tell you that you won't face this issue again. From now on, you won't even need to watch Watchalong while creating teams (it'll be optional).
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Kandy G
Kandy G@Kandygcricket·
Because the new update coming in the next week will make your team creation experience super smooth. So keep playing fantasy on @Dream11 #dream11
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Kandy G
Kandy G@Kandygcricket·
Abse team banate time aapko watchalong dekhne ki jaroorat bhi nahi padegi ( ye optional hoga ) Kyuki 1 hafte ke andar jo naya update aayega usse aapke team banane ka experience bhot hi jyada smooth ho jayega To keep playing fantasy on @Dream11 #dream11
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Kandy G
Kandy G@Kandygcricket·
Abse team banate time aapko watchalong dekhne ki jaroorat bhi nahi padegi ( ye optional hoga ) Kyuki 1 hafte ke andar jo naya update aayega usse aapke team banane ka experience bhot hi jyada smooth ho jayega To keep playing fantasy on dream 11
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Kandy G
Kandy G@Kandygcricket·
Part 2 ke lie follow karo 😂
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Kandy G
Kandy G@Kandygcricket·
,😂
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Kandy G
Kandy G@Kandygcricket·
Steve smith and Babar Azam Panga Explained 😂
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