Who is attending @ICSC next week?
I want to make sure this happy hour is on your radar:
- Let's Get Social 2026 Cocktail Party
- May 18th - 5:00 PM - 7:00 PM PST
- Aria Resort & Casino - The Sports Bar
If you're planning on attending, reply below!
RSVP: forms.gle/dhsYa4KTcYJZm2…
I made a Skill!
Tired of spending hours (or telling your analyst to spend hours) putting together those POI maps no one ever looks at?
Have Claude do it.
Pop in the address, out pops a map you can drop into your deck or OM.
Reply "POI" and I'll DM you the Skill.
Build visual deal maps for every client search. Pin each property, color-code by status, add notes and custom fields.
Share the whole map with your client in one link — branded with your logo and contact info.
sitemapcre.com
Tenant Rep Brokers listen up 📣
Your process stinks 🚫
- Using excel, Google Drive, emailing clients info
- No easy way to map out a search, track sites
- Pulling demographics manually
- And the nightmare of scheduling and routing tours
That's all over.
A thing of the past. Gone.
I built an all-in-one tool that handles every part of the site selection process.
You'll feel like a god with how much time you save
Your clients will worship you with the quality of service you'll provide.
Introducing... SiteMap CRE
Your new tenant rep tool (link below) 🧵
Out of all the tools I’ve built, this is the #1 foundation of a successful business.
Most founders don’t actually know how their business flows financially.
So I built a 3-Statement Financial Model to show it.
Want it?
1. Like
2. Reply “model”
And I’ll DM you (must follow)
We just released our 2026 Lower-Middle-Market LOI Template.
Built from:
> 500+ deals
> $1.6B+ closed
> And the busted ones
It’s designed to reduce retrades and increase close probability.
If you want the template, comment:
LOI
We’ll auto-DM you the download link.
We’re on a mission to build the #1 LMM M&A firm and the #1 provider of value in the space.
Miami surpasses NYC as major US city with most homes costing $1M or more #Echobox=1769528759" target="_blank" rel="nofollow noopener">nypost.com/2026/01/27/rea…
Retail sales up. Foot traffic back.
Consumers skipping basics but spending on vibes.
Miami street retail is not soft.
It is selective.
Experience wins. Commodity loses.
To the men out there...
Call your mom. Right now. Not later.
Yesterday on my daily walk, I skipped the usual work call and called her instead.
We text all the time. Me and my brothers have our Signal group that blows up my phone daily. But actually hearing her voice? I don't hear it enough .
She picks up and the first thing out of her mouth: "What do you need?"
I cracked up. "Nothing, Mom. I just wanted to talk."
We talked maybe 10 minutes.
I told her about the girls, my girlfriend, how the new job's going. She caught me up on the latest drama from her independent living place—evidently 2 80-year olds eloped over the weekend.
That was it. Short call. Nothing huge.
Later she texted me a quick sentence that melted my heart:
"I'm glad we caught up."
Life moves fast. Too fast. And your mom won't be here forever.
So call your mom. Today.
I’ve moved my State of the Market commentary to a new platform as part of my move to Porthaven Partners.
Because of that, I’m rebuilding the distribution list from scratch. I didn’t carry over prior opt-ins. This will be opt-in only.
If you’ve found my market commentary useful — retail and restaurant investment sales, buyer behavior, pricing, and what’s actually trading, sign up below!
Same market lens.
Delivered directly.
bit.ly/SOM-26
The first mixed-income Live Local Act project to break ground in South Florida will include both apartments and townhouses, with the developer planning to dedicate nearly 60% of units to workforce housing rather than the 40% minimum required by state law. bizjournals.com/southflorida/n…
If you're in real estate and *not* generating meaningful revenue from Google or ChatGPT...
Here an exact step-by-step guide to fix that.
No strings attached.
Let's start with the core issue first.
If Google and ChatGPT don't trust your brand, you barely exist online today and definitely won't exist online in 6 months.
Google still relies heavily on links.
LLMs rely heavily on reputation signals and entity clarity.
This means you need both link-based authority and contextual, human experience signals.
If you don't understand what I just said, scroll all the way down and skip to my first reply to this post.
If you do, here are free authority-boosting plays that work right now:
Guest posts on local housing or relocation blogs
Get featured in “Top Realtors in [City]” lists (reply if you need help with this)
Partner with lenders, inspectors, stagers or designers for mutual backlinks
Pitch market commentary to local newsletters or Substacks
Publish original data such as “2025 Q4 Housing Trends in [City]”
Your positioning matters a lot too.
LLMs match trust by co occurrence patterns, so you need specificity.
The more precise your positioning, the easier it is for AI systems to associate your brand with high intent searches.
Also, fix your website.
Your website is your control center for both traditional and AI search.
If it is slow, thin or poorly structured then you will never appear in AI Overviews or ChatGPT citations.
Your checklist:
Mobile first design
Loads in under 2.5 seconds
Clean URL structure (/homes-for-sale/, /neighborhood/)
Internal links between related pages
Zero crawl errors or duplicates
Valid schema across core pages
You must also have:
Home page with clear positioning
Listings or Services page with structured data
Neighborhood Guides
Contact page with click to call and form
Make sure you create content that AI engines can actually parse.
AI models quote structured content.
They do not reward long walls of text.
So use answer based formatting.
Include:
H2 sections like “How to Buy a Home in [Neighborhood]” with a two sentence answer
FAQ blocks with schema
Case studies (“Helped a family close on a 1.2M home in 14 days”)
Comparison pages (“Condo vs Single Family in [City]”)
Gemini and Perplexity often copy sections like these word for word.
Next, you need to target prompt style keywords.
People speak their searches now.
Queries are significantly longer.
Adjust your website content accordingly.
Use Ahrefs or SEO Stuff.
Use filters like:
KD < 35
CPC > 2 dollars
Volume 100 to 1,000
Natural language phrasing is increasingly important.
“How to buy a home in Pasadena with bad credit”
“Best neighborhoods in LA for families in 2025”
Always front load a two to three sentence answer before diving into details.
Next, repurpose your social proof.
Most agents post incredible stories or wins on Instagram or TikTok only for it to disappear in 48 hours.
LLMs value persistent, structured, evergreen content.
Repurpose your best social content into:
Blog posts
YouTube Shorts
Longer YouTube videos
Newsletter issues
YouTube is still one of the most trusted sources for LLMs by the way.
ChatGPT, Gemini, and Perplexity all use it.
So create:
“3 Mistakes First Time Homebuyers Make in [City]”
“How I Helped a Client Buy Their Dream Home in 2 Weeks”
“2026 Housing Market Trends You Should Know”
Add transcripts with your name, city, and brand mentioned naturally.
You also need to own your branded search results.
If Reddit threads or third party profiles rank above your website, use that.
Own your name by:
Securing yourname dot com
Publishing branded content like:
“Is [Your Name] a Legit Realtor”
“How [Your Name] Helps Buyers in [City]”
Next, focus on conversions.
Traffic without conversion means nothing.
CRO moves that increase closings:
Exit popups with buyer or seller guides
Sticky newsletter signup
Retargeting ads for site visitors
Embedded Calendly booking
Automated email sequences
The faster users engage, the stronger your behavioral signals become.
Google uses these signals to validate trust.
If you want the done for you version of all this, the Gold Plan at SEO Stuff handles content, PR backlinks, and AI ready setup.
And if you want some super specific ChatGPT cheat codes, just:
Follow me
RT
Comment “Real Estate Guide” and I'll DM you.
You must do all 3 for the DM.
PAYBACK PERIOD EXPLAINED
The Payback Period is a simple financial metric that measures the time it takes for an investment to recover its initial cost through cumulative cash inflows.
When assessing a project's payback, we can evaluate it through two key approaches:
1️⃣ Regular Payback Period
2️⃣ Discounted Payback Period
The payback period is reached when the cumulative cash inflows become positive, meaning the project has repaid its initial investment.
Take a look at the “Economic Flow” table in our example. Focus on the last row showing the Cumulative Net Inflow.
In this case, the cumulative net inflow turns positive in 2031, indicating the project paid back in just over 7 years.
How do we calculate the exact number of days in the 8th year?
→ Use the formula provided in the graph.
→ Result: approximately 118 days.
So, the Payback Period is 7 years and 118 days.
⚠️
Payback period has two disadvantages:
• It does not cover the whole project period, but only the period needed for paying off the invested funds
• It does not take account the time value of money – inflows and outflows taken into account are not from same time periods
The second disadvantage can be solved by using the Discounted Payback Period.
If you want this visual in PDF, just drop a comment and I’ll send it to you.
(Important: follow me so I can DM you!)
Aventura Mall owners bought the adjacent open air mall Esplanade for $131 million. It was renamed “The Abbey at Aventura”
Up until now there was no clear way for shoppers to bounce between Aventura Mall and this area with online reviews saying they had to walk through mud and another reviewer saying they sprained their ankle going to Aventura Mall
We should see some sort of pedestrian connection built now that this area was acquired
Tenants at The Abbey include LEGO (which left the mall to be here), STK, Bank of America, Starbucks with Anatomy and Salt n Straw among those coming soon
THE 4th ANNUAL REAL ESTATE GALA IS ON!🎉
-4/23/26
-NYC
-Black Tie
-Red Carpet Media Interviews
-Free
What started as a tiny meetup is perhaps the industry's most exciting event!
BIG thanks to Crexi, Agora, Placer & ICSC
And my co-host, Bob Knakal!
Join us? DM or post bio🙏
Google Gemini 1.5 Pro is powerful.
But most people don't know how to use it.
That's why I created this list of 70+ prompts to help you grow personally and professionally.
Like + Comment "AI" and I'll DM you the file.
It's free for 24 hours.
(Must be following)