Diego A. Pinzón

@CCupo It doesn’t have to “make it”, people! IT’S HERE… IT’S MADE IT AWHILE AGO

@PinzonDiego That question is evergreen for them, BBC asked me the same Q in 2014. There is no actual answer 😂

Whether or not it is the final roster, the fact that a British newspaper is interested in and leaking the #USMNT World Cup squad, is the answer you need to when they ask “when is soccer/football ever going to make it in America?”

@Albirroja En junio pasado, viajamos con @joe_freihofer a Asunción para contar la historia de Miguel, sus raíces, sus inicios en el fútbol, su familia, y a vivir la pasión del fútbol que un país que soñaba con regresar a una Copa del Mundo. ¡Gracias 🇵🇾! Esto es tan suyo como nuestro.

¡Mi estimado Paraguay! 🇵🇾 Es un honor para mí compartir que el documental "Miguel Almirón Contar Contigo", sobre Miguel y su rol en llevar la @Albirroja al Mundial después de 16 años, está nominado a un Emmy regional a Mejor Documental Deportivo: pinzondiego.com/sports-documen…

@TheSavBananas @cavs @FCKobenhavn @ChelseaFC @InterBogOficial @clubaldosivi @Apple The feeling someone gets when they see your content in a feed full of noise and stop scrolling, even for a second? That is your brand now. The feel is the brand now. Build for that. I wrote about it on my newsletter, HYPHENATED 👇 pinzondiego.substack.com/p/brand-guidel…

@TheSavBananas @cavs @FCKobenhavn @ChelseaFC @InterBogOficial @clubaldosivi @Apple What replaces the PDF isn't fewer rules. It's better judgment, distributed across teams that understand both the brand's essence AND the platforms they're operating in. The new craft is context. Knowing when to be raw. When to be polished. And why.

Brand Guidelines (as we knew them) are dead. That PDF on your desktop right now (hex codes, approved typefaces, logo clearance, tone of voice section that uses the word "authentic" six times) is obsolete. Cost a lot to make. It's been opened four times since. Here's why 🧵