Rade

Wrapped up July with a top performer. 86 cuts. 56 seconds. One mission: Get your attention 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 looking like every other ad in your feed. This brand is making waves. We've got more in the pipeline.

The 'marketing team' in question is just me and the founder having fun and making stuff people pay attention to. This ad has 86 scenes in 56 seconds and it's already making waves just 3 days in. If you want ads people actually watch, drop me a message.

@benradack lack of testing always seems to be the problem brands should take note of that and use it in their advantage

I audited an account spending over $100k/month, here’s what I found: 1. Over consolidation: One ad was holding most of the spend, causing the account to be overly reliant on a single creative. 2. Lack of creative testing: Minimal new concepts in rotation, leading to ad fatigue and rising CPAs. 3. No clear structure: Testing and scaling were mixed, making it hard to identify what was working. At this scale, spreading the budget across more creatives / campaigns and implementing a structured testing process can dramatically improve performance.

@thedennis Facts

I've tried everything to scale!' Translation: I've tried everything except: Deep market research Disciplined testing Patient optimization Consistent execution Actual hard work You want monk-like results with influencer-like effort. That's why you're still at 6-figures. Truth hurts. Deal with it

@rampareekk Thanks man, appreciate it!

@RadeBabovic Good content tho 🙌✍️

@helloitsdrew_ simple as that

@imrayjohnston inconsistency and poor communication don't go well with remote work for sure

If you do remote work, you can't just not show up to work without giving a heads up. Not ok. The bar is so low guys. You'll never be exceptional like that.

@TobyWalleruk Small tweaks can lead to massive gains

We all know that CR% has a HUGE knock-on effect on your paid ad performance Yet many brands overlook easy wins: Tweaking words/phrases Eliminating distractions Optimizing text hierarchy Adding trust signals Big improvements often come from small changes Test, refine, repeat

@dtc_alchemist Relatability sells

❌If you have wrinkles, you NEED this ✅My husband says I look 20, but I’m 53! Did you see what I did there?

@sourfraser Hard to scale without a dialed in process

The secret to a winning creative pipeline? It starts before you even launch your first ad.

@dickiebush 1. Blue light glasses 2. Standing desk 3. Air purifier

What is the best sub-$250 purchase you made this year?

@benradack 10x better chances of success with that strategy

Everyone talks about creative diversity, but creative perspective is just as important. Bringing in different minds with unique ideas gives your brand the ability to reach new audiences. Multiple strategists mean fresh approaches and more chances to find what works.

@TaylorLagace Great system, no wonder you generated that much rev with it

We source 3,000+ new creatives per month for 7-9 figure DTC brands. If you want a simple, repeatable system for generating ad content in 2025, this is for you:

@anzedetn That's the game right there

Winning angles don’t have to be one-hit wonders. If you have the RIGHT system, You can test, analyze, and iterate on your top-performing creatives more than once:

@adamtaylorl That's a win

This is why we make iterations of winning ads The ad set named 'iterations 01' has spent $3k this month at 2.94 ROAS Nothing crazy But the ad set is literally 10 edits of existing winners

@alexgoughcooper Facts

@sourfraser Simple as that

Here’s how to hire the right UGC creators: A. Want everything done for you? ↳Hire an agency ↳Go direct to a creator B. Want full control? ↳Hire an actor ↳Edit yourself

@sourfraser definitely lowers if its those ai ugc avatars

If you seen an ad for a brand you love made by AI, does that lower your opinion on them or do you not care?

@DentesLeo if you can just think for yourself you're ahead

Being different is a financial asset in 2025.

@benradack Facts if you stop testing you're effectively slowing down your own growth

Creative volume is your biggest growth lever. The more you spend, the more creative you need to test. Slow down your production line, and you’ll see your scale come to a screeching halt.