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📢 Marketers, what are your biggest struggles when it comes to branding and content marketing? #marketingtwitter #branding

👀 Tiktok has finally surpassed YouTube in average watch time on Androids in the US and UK. Do you think long-form video content will be coming to TikTok to keep viewers on for longer?

Do you have a winning eCommerce strategy? 🤔 Listen to George Weetman discuss how to master the fundamentals of eCommerce through his three pronged approach and why brands need to be customer-centric to succeed. Listen here ⬇️ plnk.to/whats-working-…

Wondering how to optimize your digital ad strategy for Black Friday & Cyber Monday? 🤔 Listen to Gabe Gottlieb discuss digital advertising strategies & trends for the holiday shopping season. Listen here ⬇️ plnk.to/whats-working-… #digitalstrategy #blackfriday #cybermonday

🌎 During the first six months of 2021, Canadian Financial Industry players spent +34% more on digital advertising than during the same period last year. Make a free account and read the full advertising report here hubs.ly/H0WMJm80 #marketingtwitter #advertising

Create a free account and check out the full case study with the link below ⬇️ rightmetric.co/insight-librar…

🏆 A/B Testing: Icebreaker has run an average of 136 different ad copies a month on Google search from April to July 2021. Ad titles and body copy are constantly being tested to see what produces the best results and lowest CPC for high engagement, low-cost campaigns.

See how @icebreakernz uses conversion rate optimization to exceed pages per session benchmarks by +196% ⬇️ #marketingtwitter #digitalmarketing #cro

Find #marketing updates like this helpful? Receive them to your inbox bi-weekly with our What's Working in Marketing newsletter. Sign up here: rightmetric.co/sign-up

4️⃣ Augmented Reality: Snapchat is investing in AR after seeing the promise of viral content on and off the app following their Cartoon 3D style lenses. They just secured a deal with Disney for location-based lenses in Florida and acquired WaveOptics for $500 million.

👻 #Snapchat who? While many of us may have given up on Snapchat a while ago, it turns out the social network is doing better than expected. Here are our key takeaways from Variety's Snapchat breakdown: #marketingtwitter #organicsocial #marketingstrategy

🤫 These tips are brought to you by a pro case study over at RightMetric. If you want to learn more about pro subscriptions you can check it out here: rightmetric.co/pro-membership

3️⃣ Use Emojis. Like they say, “a picture is worth a thousand words”. Emojis are a great way to visually convey the topic and emotion of your newsletter when character space is limited.

@RobinhoodApp created a newsletter with 36 million subscribers. How? Consistent and strong email practices that draw attention and pull readers in. Out of Robinhood's top seven newsletter practices and today we're focusing on how to create: ✨Catchy & Timely Subject Lines✨