SEDSO DESIGN
540 posts

SEDSO DESIGN
@SEDSODESIGN
Creative strategy & design for visionary hospitality brands by @tfol_sedso & @jasonganski



Still haven’t gotten my hands on the final printed beef jerky pouch, so here’s another mock-up of the final design...


Authentic timelessness... We're crafting some landing page designs at @SEDSODESIGN as part of the brand work for Blind Fox Vineyard coming to Bucks County, PA. (more on that soon) Two color ways from an option we presented first round. To be refined further...

Some more pieces of the signage are coming back and getting ready for install at Sunrise Tequila Bar. Another look at the simple way we share design intent with a signage fabricator. We were hoping to use sidelit letters with actual metal for the faces of each letter, but timeline and budget limitations called for an audible. Sometimes we have to compromise. This was hand-painted with gold paint and horizontal brush strokes to mimic the brushed gold metal look. Designed @SEDSODESIGN

When the logo becomes a large scale mural! We're working on some signage at @SEDSODESIGN as part of our latest brand work for Sunrise Tequila Bar & Rooftop Lounge in Margate City, NJ. (More on that soon) Turning the new sunrise graphic mark into a large scale mural cut from gold brushed metal, pin-mounted in a big green space on the exterior of the building — roughly 17 x 10 ft! Here's a glimpse into the basic process of how we pass design intent along to a signage vendor to talk through the fabrication strategy. One of the few times we'll... MAKE THE LOGO BIGGER!


Working out some type lock-ups for sidebars on the digital menu boards we're designing for Sonny's in Philly. Next step will be adding some motion to the typography overlayed with video clips of staticky vintage TV grain to bring things to life.


Some secondary and tertiary logos from the Black Cactus brand identity we've been cooking up at SEDSO...



a dining experience that aligns with the vibes of the shore… color vs grayscale primary logo for The Black Cactus (still prefer to drop the THE, but we have to pick & choose ‘em sometimes) made at SEDSO


Messing around with the design of these digital menu boards for Sonny’s. Got the 3 - 55” TVs up and running, each with a Screenray from @TryRaydiant Controlling content for each screen through the Raydiant dashboard. Next step, add some motion somehow…


Analog –> Digital Wire-sketch –> Wire-frame ( always leave space for vibes )

Having some fun with the patterns and artwork of the wallpaper being used within the interior space for this menu system. A quick overview of the restaurant's menu booklets we're currently working on for The Franklin in Rhode Island — Dinner, Drinks, and Brunch.

That's a little bit better! I don't often use PS mock-ups, but have been trying to change that up. Shared this quick test with the client and they thought I had sample prototypes printed! Guess that did the trick...










