SEDSO DESIGN

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SEDSO DESIGN

SEDSO DESIGN

@SEDSODESIGN

Creative strategy & design for visionary hospitality brands by @tfol_sedso & @jasonganski

Philadelphia, PA Katılım Ocak 2010
504 Takip Edilen497 Takipçiler
SEDSO DESIGN retweetledi
Thomas Foley
Thomas Foley@tfol_sedso·
Everything Old is New Again! Got something fresh in the queue for Silk City in Philly, a rework of a thing we first designed more than a decade ago. We’ve hit the point in our journey where we’re starting to redesign our own work.
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SEDSO DESIGN retweetledi
Thomas Foley
Thomas Foley@tfol_sedso·
Finally got my hands on some of the new Hex Jerky packaging we’ve been working on for a while at SEDSO! The design is cool and all, but the beef jerky is next level. 100% grass-fed beef and super clean ingredients only. Shipping throughout the US. Jerky subscriptions coming soon…
Thomas Foley tweet mediaThomas Foley tweet media
Thomas Foley@tfol_sedso

Still haven’t gotten my hands on the final printed beef jerky pouch, so here’s another mock-up of the final design...

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SEDSO DESIGN retweetledi
Thomas Foley
Thomas Foley@tfol_sedso·
Received some test samples this week for the wine labels we’ve been working on for Blind Fox Vineyard. Combined printed elements with a ‘blind’ emboss and deboss on textured eggshell label paper. It’s starting to feel real!
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SEDSO DESIGN retweetledi
Thomas Foley
Thomas Foley@tfol_sedso·
Looks like we're going this direction for the Blind Fox Vineyard landing page. Got great feedback from them and we'll be moving this design over to development next week. Designed @SEDSODESIGN
Thomas Foley tweet media
Thomas Foley@tfol_sedso

Authentic timelessness... We're crafting some landing page designs at @SEDSODESIGN as part of the brand work for Blind Fox Vineyard coming to Bucks County, PA. (more on that soon) Two color ways from an option we presented first round. To be refined further...

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SEDSO DESIGN
SEDSO DESIGN@SEDSODESIGN·
One of the few times we’ll make the logo bigger…
Thomas Foley@tfol_sedso

When the logo becomes a large scale mural! We're working on some signage at @SEDSODESIGN as part of our latest brand work for Sunrise Tequila Bar & Rooftop Lounge in Margate City, NJ. (More on that soon) Turning the new sunrise graphic mark into a large scale mural cut from gold brushed metal, pin-mounted in a big green space on the exterior of the building — roughly 17 x 10 ft! Here's a glimpse into the basic process of how we pass design intent along to a signage vendor to talk through the fabrication strategy. One of the few times we'll... MAKE THE LOGO BIGGER!

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SEDSO DESIGN retweetledi
Thomas Foley
Thomas Foley@tfol_sedso·
The digital menu displays for Sonny's will be installed in front of the hood above the cheesesteaks & burgers being cooked It's a big stainless steel kitchen hood that we'd like to 'neutralize' w/ some sort of constructed background Considering basic painted woodwork backers...
Thomas Foley tweet media
Thomas Foley@tfol_sedso

Working out some type lock-ups for sidebars on the digital menu boards we're designing for Sonny's in Philly. Next step will be adding some motion to the typography overlayed with video clips of staticky vintage TV grain to bring things to life.

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SEDSO DESIGN retweetledi
Thomas Foley
Thomas Foley@tfol_sedso·
Too coincidental not to share! Within just a few minutes of posting about current work we’re doing with Sonny’s, an old project that we did for them a few years ago drove right past me.
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SEDSO DESIGN retweetledi
Thomas Foley
Thomas Foley@tfol_sedso·
Working out some type lock-ups for sidebars on the digital menu boards we're designing for Sonny's in Philly. Next step will be adding some motion to the typography overlayed with video clips of staticky vintage TV grain to bring things to life.
Thomas Foley tweet media
Thomas Foley@tfol_sedso

Messing around with the design of these digital menu boards for Sonny’s. Got the 3 - 55” TVs up and running, each with a Screenray from @TryRaydiant Controlling content for each screen through the Raydiant dashboard. Next step, add some motion somehow…

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SEDSO DESIGN retweetledi
Thomas Foley
Thomas Foley@tfol_sedso·
CREATIVE STRATEGY Define the brand Establish the objectives of the brand Determine the target audience Analyze the challenges the brand faces Separate from industry competitors Develop outlets to connect with the customer
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SEDSO DESIGN
SEDSO DESIGN@SEDSODESIGN·
A sampling of the illustration work we have been messing with for Black Cactus, a coastal Mexican-inspired restaurant down the shore in Avalon, NJ.
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SEDSO DESIGN
SEDSO DESIGN@SEDSODESIGN·
Plenty Café • Globally Inspired Visual Identity work for a Philly-based café & cocktail bar that had multiple locations throughout the city.
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SEDSO DESIGN
SEDSO DESIGN@SEDSODESIGN·
The Captain's Wall was an installation concept for Bait & Switch, a seafood bar in Philly. They wanted to do something fun on an open wall so we found a bunch of old frames and filled them with the most historic, well-know captains. Who's your favorite captain on the wall?
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SEDSO DESIGN
SEDSO DESIGN@SEDSODESIGN·
Drunken Monkeys started as a wallpaper, now they’re drink coasters too.
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Thomas Foley
Thomas Foley@tfol_sedso·
Testing some custom menu covers for The Franklin — selecting between blind stamped and gold foil stamped. Which one are you feeling?
Thomas Foley tweet media
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