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Ayafa
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Facts Only 👌🏽
#CBAforafrica26
Ayafa@Teks_b
Before #CBAForAfrica26, I thought the music business was mostly about talent. Now I’m learning it’s also about community, storytelling, positioning, culture, and understanding people. The biggest lesson so far? Real growth happens when creative people build together, not alone.
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@Teks_b @theford_god This! 🔥….. got to understand the power a community gives you 👌🏽
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@Teks_b And also producing a body of work that connects with the audience
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Standard admin deals are cool, but engineering co-publishing equity for high-leverage catalogs is where the real game is. @cbaforafrica doesn't just teach the music business; it simulates the real creative economy. @GodwinTom dropping premium gem!🎓 #CBAForAfrica26
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as a legal professional, one of the key metrics that helps you advise clients accordingly is understanding their business from inception to commercialisation. i joined the
#CBAForAfrica26 for that very reason and my understanding of the industry has grown immensely @cbaforafrica
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Africa’s creative industry has insane talent but lacks strong systems — IP, contracts, audience & business infrastructure.
@cbaforafrica is making me think like an executive, not just a creative. Shift is real 🔥
#CBAForAfrica26
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4 months in and one major lesson learned from this programme is the importance of legal protection as a creative.
Understanding contracts and having proper structure can save artists and creatives from long-term career damage.
#CBAForAfrica26 @cbaforafrica
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Understanding key aspects of music publishing royalties from a composition/songwriting and a master recording one translating to added value with mechanical, sync or performance royalties has been key on this journey through @cbaforafrica #CBAForAfrica2026
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