Andrew DiLullo | I Grow Health & Beauty Brands

If your hook rate is below 30%, you're doing something wrong. I've tested 100s of video hook frameworks. These are the top 6 right now:

@mikefutia YOUTUBE

This YouTube AI agent is absolutely wild 🤯 It scrapes top YouTube videos in your niche, analyzes them with AI, and extracts every creative insight you need. All inside n8n + Airtable. Perfect for DTC brands & agencies who need to know what's working on YouTube before they create ads or content. Here's the problem: Manual YouTube research takes forever. You're watching dozens of videos, taking notes on hooks, trying to remember what angles worked. And by the time you analyze everything, you've wasted hours. This n8n automation solves it: → Enter a keyword (e.g., "rucking", "cold plunge", "protein powder") → AI scrapes top YouTube videos with transcripts automatically → Writes all videos to Airtable with views, likes, published date → Gemini analyzes each transcript and extracts: Hook, Angle, Theme No manual watching. No note-taking. No wasted hours. What you get in Airtable: → Video URL, title, channel, performance metrics → AI-extracted hooks (what grabbed attention) → Angles (the unique claim or perspective) → Themes (the core narrative structure) → Full transcripts for deeper analysis Built 100% in n8n. Want the complete n8n template + Airtable base? > Comment "YOUTUBE" > Like this post And I'll send it over (must be following so I can DM)

Want to sell more? Speak directly to your audience's pain points. Then solve them. Example: Problem: "Extensions that itch, tangle, and look fake." Solution: "Finally, extensions that feel natural and last long." CTA: "Order now—limited stock available!"

Ads can wear out. When performance drops, refresh the creative. If your ad were a movie, it’s time for a sequel.

Don’t clutter the ad with too many ideas. Focus on one message. Clean and clear.

We helped an ecom brand grow from $8,000 to $59,000/month in only 28 days. We: 1. Researched their ICP 2. Built our hook sheet 3. Launched a CTR campaign 4. Found winning hooks 5. Scaled Keep it simple.

When others hype, be real. When others cut corners, be fair. When others hide, be transparent. Authenticity >>>

Don’t let warm leads go cold. Show follow-up ads to people who clicked but didn’t buy. This keeps your funnel working.

We’ve grown AdCrunch from $10K to $1M ARR in just 1 year. It’s been an incredible journey with its fair share of ups and downs. And the best part? We’re only getting started. If you're building, keep pushing. It’s worth it.

A winning ad today might be losing tomorrow (and vice-versa). Never stop testing.

3 high converting hooks to try this week: 1. "Here’s my favorite product for [task]" 2. "My X went from this… to this… with [product]" 3. "I ONLY get my [product category] from [brand name]" Save this.

Facebook advertising is dead. Not true. It's just not as easy as it used to be. But we're still scaling ecom brands every day.

If you’re not testing enough ads, you’re losing money. Period.

The best marketing doesn’t sell services. It sells transformations. ❌ "Join our new fitness program" ✔️ "Get stronger, leaner, and feel more confident in just 40 minutes a day" What you offer tells. What they’ll gain motivates.

Always optimize for mobile. Most people buy on their phones. Yet I still see brands ignoring this. If your site is slow or hard to navigate, they won’t wait... they’ll just leave.

The gap between good and great performance usually lives in the details most ignore.

Scaling is not a race. It's a marathon. If you raise your budget too quickly, costs can skyrocket and performance can drop. Pace yourself.

Audience targeting is dead. Now your creatives are your best tool for finding the right audience. Instead of asking, “Who should I show this ad to?” Start asking, “What message will attract the right people?”

How we improve hook rates: 1. Use bold statements 2. Test different opening visuals 3. Add attention-grabbing text overlays A strong hook grabs attention and gets people to watch the rest of the video. You can't fail here.