BloggInc.

🔍4 Types of Search Intent (with examples!) - Informational - Navigational - Commercial - Transactional Understanding WHY people search is just as important as WHAT they search.

🎶 you get the best of both worlds 🎶

Quick fix if it fails: - Add 1 testimonial, review, or client logo. - Make proof visible near the CTA. - Remove outdated or weak statements.

#5MinuteMarketing Social Proof Spotting: Scan your homepage or landing page for trust signals. Ask: "Do visitors immediately see proof this product works?"

A decade down, and we're just getting started. Here's to the next 10!

Founders, if you’re still seeing marketing as a cost center, you're not scaling.

Marketing done late is expensive. Marketing done wrong is invisible. Marketing done right is leverage.

Marketing science explains why people act. Communication science explains how they understand.

Why aren't most WordPress developers making good money despite the fact that WordPress powers 43% of the web?

Success in WordPress isn’t accidental. Here’s what the most successful companies are doing differently 👇

Quick reminder: Most “low-converting pages” are clarity problems. And clarity is built by listening first.

Strong brands don't win because the shout the loudest. They win because they explain themselves clearly, repeatedly, and in context.

Marketing is what people hear. Communications is what they understand. You need both to build trust at scale.

Every time a customer says, “I wasn’t sure what this did” what they’re really saying is: “You didn’t explain it in my language.” That’s a comms problem. That’s a marketing problem.

A lot of “content strategies” are just lists of blog titles. The real ones start with customer insight and business goals.

Funny how often “we need more reach” actually means “we don’t know who we’re for”.

"Looks fine. Reads fine. Still not converting?" Check the structure. Coherence is a trust signal.