C.A. Green

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C.A. Green

C.A. Green

@c_agreen

Ex hippie-hipster turned Orthodox Jew philosopher | I’m writing folk self-help with a twinge of Judaism and existentialism

New Jersey, USA Katılım Mart 2020
109 Takip Edilen167 Takipçiler
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C.A. Green
C.A. Green@c_agreen·
I just had a total flow state. For hours! @1WriteofPassage contracted me to interview people at their NYC meet up and I AM SO GOOD AT THIS! - Talking to people - Making them feel comfortable - Listening and mirroring back to them These skills are huge for directing. 🥳
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C.A. Green
C.A. Green@c_agreen·
It’s quite a stellar 25 year anniversary review.
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C.A. Green
C.A. Green@c_agreen·
Sarcasm is a hard feat to accomplish in the age of AI.
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C.A. Green
C.A. Green@c_agreen·
@AlexHormozi I tried writing a kick ass review for your book but @amazon said I can’t suggest illegal activity 🤷‍♂️ Thought you’d get a kick out of it.
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rabbit inc.
rabbit inc.@rabbit_hmi·
r1 pickup party in NYC April 23rd. RSVP will only be available to confirmed r1 order customers of all batches. Confirmed customers will be able to pick up r1 on site. More event details coming soon.
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Paul Millerd
Paul Millerd@p_millerd·
always post the Ls as well when things reach big enough audiences, eventually they find the wrong people wait until they find out about my wife and child!
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C.A. Green
C.A. Green@c_agreen·
@p_millerd This was (and still is) something I haven’t figured out with the pathless path you write about. I can totally relate. I’ve got 3 kids and never worked in a high paying field like you. But what I do take into consideration is just doing my own path instead of following others.
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C.A. Green
C.A. Green@c_agreen·
@dvassallo Thank you for reposting this awesome essay! You can apply that way of thinking to many things not just YC. I’m working on my business now and saying yes to ideas and projects that are tangentially related so I’m not digging straight down for eternity.
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Daniel Vassallo
Daniel Vassallo@dvassallo·
Why YC is good for the economy but bad for your economy:
Daniel Vassallo@dvassallo

WHY YOU SHOULD NOT JOIN Y COMBINATOR YC seems like a reasonable proposition. They give you some money to help you start your business, and they promise you access to a community of people that can help you along the way. In exchange, they only ask for a small amount of equity. Doesn’t sound that bad, no? But by the end of this tweet I will convince you that it’s actually a terrible idea. ERGODICITY First, you have to understand a very important concept: in some systems, what’s best for a group is not necessarily what’s best for the individuals who make up the group. In other words, the total wealth of a group of people could be increasing, while almost everyone making up that group could be seeing their wealth diminish. When this happens, we say we have a non-ergodic system. If the system was ergodic, what’s happening to the collective would also translate to all individuals. Silicon Valley is a non-ergodic industry (like Hollywood, book publishing, the music industry, and even your country’s economy unless you’re under full-blown communism.) A non-ergodic system is not necessarily bad, but if you’re not cognizant of the system you’re in, you’re going to be played like a fiddle. Those who benefit from the collective will take advantage of you, while you (as the individual) lose out. This is what YC will try to do to you. In fact, this is what YC has to do; otherwise it won’t survive. Let me explain. LOOKING FOR TREASURE Imagine you’re told there’s a bunch of hidden treasures within a 100 acre area. What’s the best strategy for finding some of these treasures? One way is to pick a spot, and dedicate your entire life digging as far down as possible on that one spot. You might reason that the deeper the treasure, the bigger the loot. You don’t want to settle for a measly small treasure box. You want the full chest of diamonds buried near the end of the earth’s crust. This is your shot at glory. Another way is to use a search method employed by search and rescue teams. You divide the area into small squares, and do a “reasonable search” in each one. You use probabilities and some common sense to help guide you how deep to dig, and then you move to the next square. If you encounter undisturbed compacted dirt, chances are there’s no treasure beneath. If you run into bedrock, it’s almost certain there’s nothing below. So you use that information and move on. Your goal is to search the entire area where there’s probable treasure as quickly as possible. Ideally within your lifetime. I’m sure you agree with me that the first one is a dumb strategy. But actually, it’s only dumb for that individual treasure hunter. Almost every digger employing this strategy will die treasure-less. But at the collective level, this is often the most optimal strategy. If the cost of sacrificing an individual treasure hunter is low, the most optimal strategy is to get tens of thousands of treasure hunters, allocate hundreds of them per acre, and make them dig all the way down to the earth’s core. The treasure hunting economy would grow much bigger than if all the individual treasure hunters were optimizing for their own self-interest. So, digging in one spot is a dumb strategy for the economy of the individual, but a very wise strategy for the collective economy of all individuals. This is what happens in a non-ergodic system. We often hear politicians claim that the GDP is growing, but all the gains are going to the 1%. This is the same thing. The wealth of a country could be growing, but almost all the citizens could be getting poorer. There’s nothing inconsistent with this. The average is simply being dragged up by the freak outliers. Same thing happens in venture capital. The owners of the portfolio maximize their returns when the system is non-ergodic, because while the individual treasure hunter has one lifetime to strike gold, the VC portfolio has access to thousands of lifetimes: those of all the treasure hunters. PLANE CRASH YC will proudly tell you that you are more likely to end up with a billion dollar business if you join them. That may be true. What they’re more reluctant to tell you is that only about 50 companies met that expectation out of the 4,000 or so that went through their program. That’s 1.25%. To be fair, that’s actually quite impressive, but let’s say you have the stamina and willpower to go through YC three times in your lifetime. You’d need approximately 26 lifetimes to hit the jackpot! Aha! See the problem now? I don’t know about you, but I want to be successful in this lifetime. I can't afford to rely on 26 lifetimes. But maybe you think you’re special. You’re not like those 3,950 dummies who failed. Maybe you are in fact special, but I wouldn’t rely too much on that. Business is much more random than it seems. If business was predictable, YC wouldn't have a measly 1.25% success rate, or thereabouts. You might think that those who failed might still have gotten something. Maybe. But failure is a very expensive way to learn those things. You don’t need to crash a plane to learn how to fly one. And whatever lessons are learned from going through YC are probably not very useful anyway, but more on that later. PIVOTS ARE STUPID One of the bad learnings you get from YC is that there’s a formula for success, and it looks like this: First you do some brainstorming. Then you come up with a good idea that can scale to a billion dollars (otherwise what’s the point of getting out of bed in the morning?) Then you work hard until you find “product-market-fit.” And then if the noises from investors indicate you won’t be getting a next round of funding, you start looking for a “pivot.” This so-called formula is really dumb. First, good ideas rarely come to us from a brainstorming session. They come from wandering about with an open mind until we stumble on an opportunity worth pursuing. Most of your ideas will be bad ideas, because unfortunately you’re not a genius visionary. So the best way to find good ideas is to have many ideas, try them out, take what works, and throw away the rest. But this is not what YC wants you to do. YC wants you to pick an idea that has market pull (or the potential for it), and to then dig a hole in the same spot until you reach the boiling magma. Because what if you stop digging just before you strike gold? When you’re cheap and expandable, that’s not an optimal strategy for the YC fund. You must go all in. Diversification is for your YC overlords, not for you. If you reach the magma layer and you still have nothing, then you’d be encouraged to pivot. But that’s not how you find business opportunities in the real world. You can’t just say I’m going to pivot, and suddenly a good opportunity lands on your lap from heaven. You get good ideas by embracing randomness for a long time, until something looks like it has a fighting chance of paying off. The pivot idea you were forced to come up with is extremely unlikely to be one. Your imagination is overrated. The YC execs don’t imagine things themselves. Random things come to them during demo days. They’re smart because they know their imagination is limited. And so should you. You can’t just pivot a business idea. And if you’re going to cherry pick some pivot that worked out of the thousands attempted, you should stop reading now. Just go join YC. The second bad lesson from YC is that if there’s any formula for success in business, it’s to focus relentlessly on staying in the game rather than on hitting it big. Focus on the downside, and let the upside take care of itself. To thrive, you must first survive. To win the race, you must finish the race. And so on. But this is in tension with what YC wants you to do. They want you to dig deep to the middle of the earth, and if you don’t come back alive, tough luck. You were a brave soldier, but now it’s time for them to focus on the other 999 soldiers. YC is still alive, but you’re not. Don’t be a dummy. Don’t be a bet in somebody else’s portfolio. BUY YOU JUST WANT TO SELL YOUR COURSE!!! Ahahaha, you caught me! It’s true. I do have something to sell you. I run a community for small-time entrepreneurs who are satisfied with reliably attainable mediocre success. The YC folks feel sorry for our joy with the mediocrity while they’re out there changing the world. And we reciprocate the emotion. So yes, I am promoting something that goes against everything YC stands for. But if you think YC is not also selling you something, I have a bridge to sell you. But maybe I’m being a bit too harsh. Because what is it that YC is selling you exactly? Me, I charge you a one-time payment of $245, and you get access to my community, which includes live workshops, recorded classes, a group chat, and a few other things. It’s very clear what I’m doing. I ask for some money in exchange for access, and those who give me the money get access. Even my 6 year old kid understands it. But YC is not asking you for money. They actually give you money! It looks like you’re the one selling to them. You’re technically selling them a piece of your business, no? No, no, no, hold on. The easiest way to see what YC is selling is to look at military recruitment. The military sells the narrative that serving your country is a noble endeavor. You’ll get a shot at glory, and at the very least you gain some important life skills. You’ll also get paid enough to feed yourself and cover your basic needs, but barely. The military wants to recruit expendable soldiers who will go out to the battlefield risking their lives and limb for the collective, while the generals with all the medals sit in an air conditioned room giving orders. YC is no different. It wants to recruit wide-eyed young founders to pick a spot on the treasure map and dig all the way down through the earth’s crust. Most of them will spend years or decades digging, and all they end up with it is a ramen lifestyle. Usually bunched up with 4 roommates in a damp San Francisco basement living on take-out ramen noodles every single day. But hey, they’re young. They’ll have time to do adult things later, like starting family or making decent money. And at the very least, they’ll gain some important life lessons and make some good connections. Think about this for a second: The most successful business owners are typically in their 40s and 50s. Why is YC full of 22 year olds? Why aren’t the 40 year old entrepreneurs taking up this incredible deal that YC is offering? YC will tell you it’s because only the 22 year old kids can be true visionaries. BULL. SHIT. You’re not a visionary. All those 4,000 kids who went into YC also thought they were visionaries, and where are they now? They’re all in the startup cemetery, except for a dozen or so who despite the low odds managed to flip 10 heads in a row. The biggest indicator YC is a bad deal is that only people who are easily duped take up these deals. UNLEARNING IS HARD The best thing I learned about business is to avoid trying to predict what will work and what won’t. YC knows this. That's why they only make small bets in thousands of businesses. But YC will try to teach you the exact opposite. Business is a lot more random than it seems. You can’t treat it like a predictable project. You need to treat it like a financial investment. Instead of investing your money, you’re investing your time and energy, which is as scarce and as precious as money (if not more). Tell me, how do you invest your money? Do you pick one amazing stock and put all your life savings on it? Of course not. You understand that finance is uncertain. What’s good today might not be good tomorrow. There are hidden risks everywhere. And even if your stock pick doesn’t go bust, the biggest gains are likely to happen elsewhere and you won’t benefit from them if you’re only exposed to one piece of equity. YC teaches you to try to be a visionary. When you fail… Oopsie! Tough luck. The fund benefits from the non-ergodic nature of the system, but you’re out years of your time. But that’s not even the worst of it. You would have been taught things that not only won’t work in the real world of business, but are counterproductive. You will have to unlearn almost everything. If you want to succeed in the real world (and within this lifetime), you need to try many small things, experiment, tinker, and build a portfolio of multiple income streams. You need to treat your time the same way you treat your brokerage account. You basically need to become a VC, but for your own ideas. To make the system ergodic, you must un-leverage yourself from going all in on one thing, and get access to many diverse income streams. The same way it’s wise to invest in a broad ETF, you should be doing the same things with your projects. YC will teach you to do the opposite, but you’ll have to unlearn all of it. And unfortunately unlearning is much harder than learning.

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C.A. Green
C.A. Green@c_agreen·
I just supported Most Recommended Books on @buymeacoffee! 🎉 I’m always looking for recommended reading lists and this is a fantastic resource. @AlexAndBooks_ thanks for the find.
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Daniel Vassallo
Daniel Vassallo@dvassallo·
Small Bets just crossed $1M in total revenue 🙏 Revenue: $1,055,185 Refunds: -$25,421 Speaker fees: -$101,500 Payment fees: -$82,549 Other: -$85,382 Profit: $760,333
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C.A. Green
C.A. Green@c_agreen·
@_stevenfoster My wife just posed a similar question to me: What if you could still be happy now? (During a challenging time)
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Steven Foster
Steven Foster@_stevenfoster·
Game changing question improving my life this week: What would this look like if it was fun?
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C.A. Green
C.A. Green@c_agreen·
Happy belated, Paul! You guys! If you haven’t read this do yourself a favor and realign your work bee mind to opening up to new possibilities. Paul’s book shows you how to hack away the weeds toward your own pathless path.
Paul Millerd@p_millerd

I'm 39 today. I'd love if people who enjoyed my book would help by retweeting and sharing! I'm getting better at directly asking for support and I figured this is a good day to ask :-) 📕 pathlesspath.com

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C.A. Green
C.A. Green@c_agreen·
@charliedbecker What’d you do differently? My biggest pitfall is eating at night and snacking.
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Charlie D. Becker
Charlie D. Becker@charliedbecker·
I’ve changed up my lifestyle and recently lost like 50 pounds. There’s a lot to share and say but one thing that’s become super obvious is the people who notice first and give the best, most touching, and least weird compliments are women over 40. They just get it somehow.
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C.A. Green
C.A. Green@c_agreen·
@AlexAndBooks_ This is a great way to do it. I’m still shifting to becoming more of an active reader. Sometimes remembering to sit with a pen and a highlighter takes away the relaxing way to read. But it also means I don’t always remember the tiny nuggets I stumble upon.
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Charlie D. Becker
Charlie D. Becker@charliedbecker·
I have a friend who makes like high six figures as an engineer. I once asked him his secret and he was like, “honestly man, I just read one engineering textbook every year, which is one more book than everyone else I know reads.”
Justin Murphy@jmrphy

If you read 1 serious book on any topic, and you take good notes—really digesting—you are smarter than 90% of people on that topic. If you genuinely read 3 serious books on a topic, you are smarter on that topic than virtually *everyone* except a few professional experts.

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Paul Millerd
Paul Millerd@p_millerd·
Working on your own, especially doing creative work, I find it quite disruptive to take short trips or week long vacations places. I find that my writing flows when I’m in one place for a bit.
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C.A. Green
C.A. Green@c_agreen·
@loganstorti Do you know if where I can find the best performing VSLs so I can learn from them?
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Logan Storti
Logan Storti@loganstorti·
15 different kinds of funnels: • VSL • Hero • Summit • Tripwire • Invisible • Webinar • Squeeze • Challenge • Live demo • Sales letter • Application • Survey/Quiz • Membership • Ask campaign • Product launch Here’s the proven way to use each one (with examples):
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C.A. Green
C.A. Green@c_agreen·
@JamesClear Well you usually pull through. Your newsletter actually gets read as opposed to archived or trashed. You’re doing something right.
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James Clear
James Clear@JamesClear·
Every Thursday I am reminded how hard it is to have 3 decent ideas in a week.
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C.A. Green
C.A. Green@c_agreen·
Sabbaticals are a trigger word. Are you on or are you off? I went through a mini sabbatical after being fired but only lasted 2 months before I hit the ground again running. What’s your relationship with them?
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