Danielle Ng

This is @daniellelrng signing off! Thanks for letting me show off our amazing sisters this last year as the PR chair🕺💖 @ Sigma Kappa at the University of Oregon instagram.com/p/CYH19DDvgcg/…

Danielle Ng (@daniellelrng) writes about fashion & PR. I liked her post about TikTok & realistic fashion influencers: daniellelouiseng.wordpress.com/2021/10/27/tik…

@kmatthews They will be getting a lot of attention (and already have been) from different social media platforms and will continue to be the trending topic for a couple of days #sojcssm

(last Q) Q5: What do you think about Mayweather vs. Paul from a social media perspective? #SOJCssm

@kmatthews It’s important to be on all or most social media platforms in order to get the best chance of engagement and awareness #sojcssm

Q4: What do you think some brands don't "get" about social media? #SOJCssm

@NicoleL58608285 @kmatthews Love this example- I think it shows how using trendy topics or points of interests can really make a campaign successful!

@kmatthews A huge part of a successful campaign is understanding your target audience WELL. My J452 group recently analyzed a Sunny D Twitter campaign and realized it was so successful because they used humor, relevant slang and memes to connect with their young audience. #SOJCssm

Q3: What makes a good social media campaign? (examples welcome!) #SOJCssm

@kmatthews I think having strong visuals is always helpful in having a successful campaign! It’s also important to make sure that the campaign’s message is clear and can have an effect on its audience #sojcssm

@kmatthews From our client’s data we were able to recommend and create sample content that was focused more on the brand’s start and their story #sojcssm

Q2: Thinking about your data analysis for your client... how did you use data for your recommendations? (note: stay general, don't share anything proprietary) #SOJCssm

@kmatthews #sojcssm knowing social media data is helpful because it allows managers and more to know what an audience likes/dislikes about certain content choices

Q1: Why is understanding data important to social media managers, creatives, planners, et. al.?

@kmatthews #SOJCssm influencers are usually legally required to say certain things about the products they are promoting so a drawback could be that it may seem unauthentic in the way they choose to present it

Q3: What are the drawbacks to using influencers in your social media strategy? #SOJCssm

@nikkizing1 @kmatthews I agree! And I’ve also seen a lot of YouTube creators and even old Bachelor contestants partnering with them #SOJCssm

@kmatthews Bumble is a great company that is targeted towards college students or young adults. They utilize campus reps to generate a larger following and a more community based outreach method #SOJCssm

Q2. What value do influencers have for a social media strategy? Can you think of an example of a brand that uses influencers really well? #SOJCssm

@kmatthews #SOJCssm most influencers value a strong social media strategy because it allows them to understand the content better and to make sure certain information is given to their audience. The new skincare brand Bubble uses all kinds of influencers to promote their brand

@kmatthews #SOJCssm an influencer is someone who has a large enough following and base for whatever sort of content they create

Q1: Let's start with the basics... how do you define "influencer"? #SOJCssm

@kmatthews hi Kelly! I’m in your J480 class this term and I’m so excited to get started! #SOJCssm