eversonbalves

@lorenzo_pravata SKINCARE

Most skincare are stuck before the creative team is even the bottleneck. After managing $107M+ in Meta ad spend, here's the 5-page playbook for scaling skincare DTC past $1M/month (we used it to take a brand to $12M in 10 months): → The AOV / LTV FLOORS that decide if your CPA can compete → Why women's skincare needs a NEW MECHANISM and men's skincare doesn't → The persona × awareness × angle × format MAP that took one brand from $10M to $30M/year → The 5 ad FORMATS beating Andromeda's entity-ID compression in 2026 → The 90-DAY GUARANTEE mechanic that builds LTV high enough to outbid competitors Like + Comment "SKINCARE" and I'll send you the full 5-page playbook. (Must be following)

@oliverwhudson personas

A few months ago, I sat across from Maxime, Meta's Creative Strategist for Disruptor brands. The man who works with the top 1% of brands on the platform. The person who sees the data we all guess at. I went in thinking I'd get validation. What I got was a moment that reframed everything. He said: "It's less about thinking what piece of content I'm putting out there. It's who am I building this for, and which motivation or barrier am I trying to tackle." That's it. That's the whole game. The right ads for the right person built around the right psychological trigger. The problem was that everything we'd built around that idea lived in fragments. A framework here. A podcast episode there. A case study buried in a client deck. Brands we worked with were getting pieces of the picture but never the full system. So we built one place that holds all of it. Everything on this board is what we're actively running right now across the 8 and 9-figure DTC brands we work with. The AI research stack we use to evidence personas. The brief architecture. The testing tiers. The optimisation rules we run in accounts every week. It's informed by our own data, our Meta partnership research, and that conversation with Maxim. If your CAC is rising but your creative volume is higher than ever, this is the system that fixes it. Retweet and comment "personas" on this post and I'll send it over

@LessEgoMoreData BUNDLE

Ecom owners, take this (free) and keep it forever. I just bundled together some of the most valuable CRO, A/B testing, and ecom resources we’ve ever shared. Built from 4,000+ experiments, €500M+ in attributed revenue impact, and years of breaking down what actually works across top DTC brands. No theory. No recycled advice. Just frameworks, breakdowns, tests, and systems that drive revenue. I genuinely think there’s at least one resource in here worth six figures to the right business. Here’s what’s inside: Funnel Breakdowns & Brand Analysis: ↳ Nike x Skims x Salomon Funnel Breakdown ↳ Booking.com Funnel Breakdown ↳ Momentous Funnel Breakdown ↳ Lacoste & Tommy Hilfiger Funnel Breakdown ↳ Salomon, Hoka, Nike & Adidas Funnel Breakdowns ↳ Peloton vs Oura Funnel Breakdown ↳ July Luggage Funnel Breakdown CRO, Testing & Revenue Psychology: ↳ The Psychology of Pricing ↳ 50+ AOV & Cart Abandonment Test Ideas ↳ 45 Tests (€7.8M+ in A/B test Wins) ↳ 12+ Top Winner Tests from Snocks ↳ 9 Cart Tests That Generated €2,260,654+ in Revenue ↳ “How We Run 50+ Tests Per Month” ↳ 5 E-commerce CRO Case Studies ↳ A/B Test Calculator by Drip AI, Systems & Workflow Resources: ↳ Claude vs Cursor vs n8n ↳ Claude Projects Setup for Ecom Teams ↳ Analytics & CRO Tools Bundle by Drip Bundles & Playbooks: ↳ Ecom Essentials Bundle This isn’t just “free content.” It’s the exact thinking behind brands scaling faster without increasing ad spend. 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁 (𝗳𝗿𝗲𝗲): 1. Like this post 2. Comment “BUNDLE” (Must be following me!) and I’ll send it straight to your DMs.

@AlessandroLavis grid

$36k+/day from formats like this not one “perfect ad” but a grid of problems people already feel swollen thyroid bloating back pain fatigue hair loss each one = its own hook same visual style same structure different pain triggers that’s the play claude maps the problems → angles ai turns them into fast variations you’re not guessing what might work you’re covering the entire surface area test wide cut fast scale what hits that’s how volume actually compounds rt + comment “grid” and i’ll send the system (follow for dm)

@Salifsibane16 3D

Most 3D animations look cool Very few actually sell I have a 16-minute internal SOP breaking down how we produce them end-to-end This was for our editors only, but I’ll share it publicly for a bit since a lot of people asked If you want it: Like + Comment “3D” and I’ll send it over Must be following so I can DM you

@BambinoShopify native

This native ad is crushing it and yours aren’t? I created a guide to making native ads for any e-commerce brand. Comment “native” and I’ll send it over.

@Salifsibane16 BVSL

@adamtaylorl Meta

I use Claude to build winning Meta ad creative from scratch. I put together my Meta Creative Research Vault (below) Claude is BY FAR the best tool for extracting angles, writing hooks, and briefing creators. I use my customer data combined with my prompts to go from zero to a full creative brief in under an hour. My prompts replace an entire research team. I compiled ALL my Claude prompts into one vault: ● Customer Review Angle Extraction Prompt ● Reddit ICP Pain Point Mining Prompt ● Hook Writing Prompt (5 variations from one angle) ● Awareness Level Mapping Prompt ● UGC Creator Brief Generator Prompt ● Winning Ad Breakdown Prompt ● Competitor Ad Analysis Prompt ● Post-Purchase Survey Question Generator ● Angle Bank Builder Prompt ● Full Funnel Creative Strategy Prompt Want access? → Comment "Meta" → Follow me and I'll DM you the vault

@ami_ads FUNNEL

back by popular demand, we’re reopening the auto insurance funnel vault after analyzing $7,482,193 in live spend this is our most requested resource: the top-performing auto insurance funnel breakdowns running right now not just ads the entire stack: paid traffic → advertorials → landing pages → forms/calls → follow-ups → monetization everything this is the most copied asset we’ve shared in insurance so we packaged it properly one folder zero fluff here’s what’s inside: – leadgen advertorial funnels doing $3–$7 CPL – call-optimized landing pages (LPV → call) – state-specific routing logic – scrubbing + postback setups used at scale – follow-up flows recovering 20–35% lost leads – monetization setups for auto + bundled insurance all pulled from campaigns actively spending use this to: cut weeks of testing steal proven structures plug into what’s already working if you want the folder, you know the drill retweet drop “FUNNEL” below we’ll send it over

@get_untitled FUNNEL

We built a complete Meta Ads funnel playbook that brings in profitable conversions (100+ last month) for consumer brands or the performance teams that serve them (and we're giving you the entire system) Most people think designing creatives and adding Advantage+ to your Meta Campaigns are enough... Yeah it’s not. You need a full conversion system that takes someone from seeing your ad to becoming a paying customer We've mapped out the exact 5-step funnel that turns Meta Ads into revenue, profitably: → Leverage Intent Data: use intent data assets for custom audiences in Meta → Identity Resolution: identify the users who click in and reveal emails → Audience Development: deploy intent and bottom funnel audiences to Meta → Ad Set Development: test test test all of your intent custom audiences → Retargeting: nurture those that don't convert across every channel We've packaged everything into a complete guide with walkthroughs for each step. Want the full Meta Ads campaign funnel and breakdown? Follow us Comment "FUNNEL" We'll send it directly to your DMs.

@nicktheriot_ BRAIN

I'm going to delete this post in 48 hrs... Because I just dropped the most BRAIN-DEAD creative strategy for scaling Facebook ads in 2026. This is the exact TOP-TIER system we use to find winning ads at scale just by copying proven concepts from other industries and let AI do the job for us. We charge $10,000/mo to do this for clients… But today, I'm giving it away 100% FREE. Like + Comment "BRAIN" and I'll send it to you.

@ami_ads structure

this one tiny switch saved us $8,114,896 in 2025 alone. this year it will probably be even more we see it every day with the affiliates that we work with offers are good creatives are ready to convert funnels are designed to do their thing but still they are not able to get their campaigns profitable 90% of the affiliates neglect the importance of their FB structure. relying on structures that doesnt allow them to scale aggressively structures that have low reputation on meta which leaves them with 40% higher cpms then their competitors structures that in case they face bans, they need to start over completely and lose all their pixel data we have been a/b testing ad account structures since 2025 and the difference it makes for affiliates is insane. looking at 2025 alone we managed to get an average of 41% lower cpms, which allowed us to scale more aggressively then our competitors simply due to the fact we were able to outbid them on the fb auction if you are interested in copying the exact setup that we have used to spend over $21,184,999 comment “structure” and ill be able to introduce 10 serious spenders on our structure. (must like + follow)

@roasroi telehealth

5 Winning Telehealth Ads - If you ever wondered how telehealth winners look like, here are examples from last year - not our ads, and not active for several months now, we analyze and try to either improve or get a completely new spin on them follow, retweet and comment "telehealth" and I will send link in DMs

@choyamymuna FOUNDER

I built 7 Claude Skills that replaced 6+ hours of weekly marketing work. Now I’m giving them all away. The Founder Skills Vault: → Viral Content Generator → Content Pillar Generator → LinkedIn Content Analyzer → Lead Magnet Idea Generator → LinkedIn-to-X Converter → Warm DM Strategist → Lead Qualifier This isn’t a prompt pack. These are production-grade tools that run inside Claude. It’s the same system I used to grow 7,000+ followers in 3 months. Want it?‼️ Follow @choyamymuna [MUST] Like + RT Comment “FOUNDER”

@mikefutia BULK

I just vibe-coded a Meta Ads Bulk Uploader in Claude Code that uploads dozens of Facebook and Instagram ads in minutes 🤯 Drag and drop your creatives, connect your live Meta account, publish directly through the Marketing API. Built 100% in Claude Code. Perfect for media buyers and DTC brands who are still uploading ads one at a time in Ads Manager. If you're a media buyer spending 10+ hours a week uploading ads one at a time in Ads Manager — attaching videos, picking thumbnails, naming ads, toggling enhancements, repeating 50 times ... This eliminates the entire workflow: → Drag and drop dozens of images/videos at once → Add multiple primary texts, headlines, and descriptions per batch → Pick your campaign and ad set directly from your live Meta account → Clone existing ad sets with one click → Upload custom thumbnails, pick your CTA, launch paused or active No uploading ads one by one. No 2-3 hours of clicking. No $99/month SaaS subscription. What this tool does: → A bulk uploader that publishes directly through Meta's Marketing API → Full creative control — thumbnails, CTAs, ad names, enhancements — all in one shot → Ad set cloning so you can scale winning setups instantly → A free alternative to the $99/month tools that do the exact same thing I'm giving away every prompt I used to build it so you can vibe-code the whole thing yourself. Want all the prompts? > Like this post > Comment "BULK" And I'll send it over (must be following so I can DM)

@mikefutia Plugins

Claude Plugins are absolutely insane for DTC creative teams 🤯 One install → briefs, hooks, ad copy, competitive research, and performance reporting. All running from the same slash commands, every session, for your entire team. Built to turn Claude into a specialist for your exact workflow. If you're using Claude for creative work but every conversation starts from zero — re-explaining your brand voice, re-pasting your brief format, re-describing your process ... Plugins fix the entire loop: → Install a pre-built Marketing plugin for instant campaign planning, content drafting, and brand voice enforcement → Build custom plugins with your exact brief format, hook framework, and copy rules → Add slash commands so your team runs /brief or /hooks instead of writing prompts from scratch → Connect Airtable, Google Drive, and Slack so Claude pulls live data mid-task → Share one plugin across your whole team — everyone gets the same quality output No re-explaining your process every session. No inconsistent output across team members. No tribal knowledge locked in one person's head. What you get: → Pre-built plugins for marketing, sales, data, and productivity — ready to install → Custom plugins that encode YOUR creative process into reusable workflows → Slash commands that trigger multi-step workflows with one click → Private marketplaces to distribute plugins across your entire agency → Automatic updates — refine a skill once, every team member gets the improvement Built 100% inside Claude Desktop, works with Cowork and Claude Code. I put together a full DTC playbook: pre-built plugin breakdown, custom plugin architecture, 6 workflows with setup steps, and the exact process to build and distribute plugins to your team. Want it for free? > Like this post > Comment "PLUGINS" And I'll send it over (must be following so I can DM)

@georgesttock SKIN

$256K in skincare sales From an ad that didn’t look like skincare marketing. - No models - No routines - No before & afters - Just an animated pimple screaming while bacteria party underneath Explains the problem in 2 seconds. Scroll-stop. - AI object ads > polished creatives - Cheap to produce - Easy to scale - Built for attention Comment “SKIN” for the breakdown (must be connected).

@mikefutia CLAUDE

Can't keep up with the DMs! You can get access to that Claude prompt for free here: mikefutia.com/claude-code-ad…

I just vibe coded a full DTC advertorial page builder in Claude Code 🤯 One prompt --> complete presell page. Product images + editorial copy + testimonials + pricing —> all generated automatically. Built 100% in Claude Code. Perfect for DTC brands and agencies who need fresh advertorial pages for Meta but can't keep paying $1,500 per page. If you're running advertorials, you need variation & volume. 5-10 different advertorials per month. Different hooks, different audiences, different products. That means briefing a copywriter, waiting days, getting back a draft, giving notes, waiting again. Rinse repeat. This system solves it: → Enter your brand, product, target customer, and unique mechanism → Pick a style preset (clinical editorial, news exposé, lifestyle magazine, warm and trustworthy) → Claude writes the full page — every section from urgency banner to guarantee to final CTA → Nano Banana Pro generates all product images and mechanism diagrams inline No copywriter back-and-forth. No designing from scratch. No starting from a blank page every time. What you get: → A complete HTML advertorial page ready to paste into Shopify → DR copy structure extracted from real pages scaling on Meta → AI-generated product photography and diagrams → 4 style presets that automatically shift tone, colors, and authority framing per niche → Fully customizable system prompt — swap in your own advertorial templates, formulas, or page structures and it follows those instead I built 3 complete advertorial pages for 3 different brands in under 5 minutes. Skincare, supplements, and pet products. All different styles, all production-ready. I put the full Claude Code system prompt into a free Google Doc so you can get this up & running asap. Want access for free? > Like this post > Comment "CLAUDE" And I'll send it over (must be following so I can DM)

@AuthenticDom Send

If your ads go unprofitable every time you try to scale, this is why ⬇️ It took me 6.5 years and millions spent on FB to figure out what actually unlocks consistent $10K-20K days with strong margins. And It's not better ads or a better offer. It's something 95% of us in ecom completely ignore and keeps us from hitting those massive days that we work so hard for. And if you're stuck at low budgets and go unprofitable every time you try to scale, I guarantee you're of that 95% that are ignoring it. So here's a 20 min loom video I made showing exactly what it is and how to implement it in less than 30min. This took me 6.5 years to learn. It'll take you 20 minutes. Just Like & comment "Send" and I'll DM it. (must be following)

@KrsteKovaceski not yet... still waiting for it to roll out here.

anyone got this in their ads manager yet?