Influentials

newinsights: To successfully build brand authority, it is crucial to define your audience and determine their interests. #brandbuilding #influencermarketing

#tiptweet: working with nano-influencers can be very beneficial for your brand because their smaller size means their audiences tend to be more active and loyal. #nanoinfluencers #influencermarketing

#newinsights: A research of 275 British influencers concluded that 57 percent is of the opinion that their ethnicity is a contributing factor in regards to the fees they can charge for brand partnerships. #InfluencerMarketing

#tiptweet: Research has shown that an effective influencer marketing strategy probably will not provide lasting results when empathy is lacking within the brand identity and campaigns. #influencermarketing

#tiptweet: Research has shown that an effective influencer marketing strategy probably will not provide lasting results when empathy is lacking within the brand identity and campaigns. #InfluencerMarketing #brandidentity #empathy

#newinsights: Instagram announced new live rooms features on their platform. The new feature will allow up to four people to partake in a live broadcast to their collective audience. #Instagram #InfluencerMarketing

#newinsights: Clubhouse is becoming a very popular social media platform for audio in 2021. It is invite-only, so you must receive an invite from someone in your network to join the conversation. When you are invited, you can discuss diverse topics with other members. #clubhouse

#newinsight: Our operations manager Dana de Koning her mantra is: 'Invest and build a lasting relationship, also when implementing influencer marketing.' #influencermarketing

#newinsight: Brands want loyalty, and in this competitive market, recommendations and reviews are king. Making influencers ambassadors brings you one step closer to achieving this goal. #ambassadors #ambassadormarketing

#tiptweet: By working with different niches of influencers you can target your campaign towards a wider audience. Each niche of influencer can be used for a different purpose. #influentials #influencermarketing #marketingstrategy

#tiptweet: Popular posting times is a confusing topic. Current research suggests that the best time to post on Instagram is Thursday between 11 AM or 3 PM when you are located within the Netherlands. #timeismoney #Instagram #engagement

#newinsight: Customers see user-generated content as 2.4 times more authentic compared to branded content. #influencermarketing #contentcreation

#tiptweet: The new algorithm of Instagram - to show support to your favorite content creators is by saving and sharing the posts! Likes are still encouraging but saving and sharing are becoming more important #Instagram #contentcreators #InfluencerMarketing

#newinsight: Research has shown that nano-influencers are very powerful these days. The smaller audience of the nano-influencers sees the influencer more like a ‘friend’ which means that the engagement will increase. #nanoinfluencers #engagement #influencers

#tiptweet: In the influencer marketing world, the amount of followers is not the most important metric. Looking at the engagement rate is more interesting because this will show how interactive the followers are to the posts. #engagement #influencermarketing

#tiptweet: to recruit the right influencers, it's important that you are aware what you want to achieve with these creators. A way to figure this out is by dividing influencers into categories; this results in a clear overview of which creators match the desired campaign niche.

#newinsights: Influencer marketing is growing fast! Research has shown that 30% of the marketers planned to increase their spend within influencer marketing in 2020 pre-covid #influencermarketing #influentialsinsights

#newinsight: Valentine's day is just around the corner! We wrote an article to inspire you on how to implement the day of love into your influencer marketing campaigns. Check it out! #valentine #valentinesday #influencermarketing #influentialsinsights blog.influentials.com/blog/2021/1/22…

#newinsight: Throughout the Covid-period relations between influencers and consumers have improved. This can be accredited to the fact that consumers are spending more time on (digital) social platforms to find inspiration and information to make the best out of the pandemic.

#newinsights: video content will continue to increase in popularity throughout 2021. Influencers can respond well to this trend on the social media platform TikTok, which currently has 3.5 million users in the Netherlands alone. #TikTok #influentialsinsight