
@WhitbyJmwhitby You're a good man John. All the best for what's next.
Mike.
English
Mychael Owen
128 posts

@hello_mychael
Happy enough, thank you.



I asked my Year 1 classes to tell me a joke; Here is my analysis. A THREAD








3. They also want social impact storytelling. 74% said they were more likely to buy from a brand after reading about the positive impact they're having in the world. People want to buy from brands who reflect their values. This is a huge content opportunity.














In September 2020, bold brand builder @hello_mychael chatted to Michael Richardson, Founder of ACT Group on how category-leading brands get ahead – and stay ahead. In the coming weeks, we’ll serialise what was said, right here on Twitter. my-act.co.uk/2020/10/act-in… #ukengineering