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Hey! My name is Maaz, I am the founder of evalgo®️, a leather accessory brand.
I started this in 2018, ran it for a year and a half then shut down during Covid.
Relaunched it in July 2025, here’s my story:
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Mohammed Maaz
220 posts
Mohammed Maaz
@iammohammedmaaz
Founder @evalgo_official. Building a leather accessory brand from India. I don’t use AI for tweeting but I use it for marketing.
Katılım Şubat 2012
104 Takip Edilen26 Takipçiler
Testing new creatives needs new budget. A small brand, bootstrapped cannot afford testing new creatives frequently.
Have also experienced this first hand after burning cash in testing video ads creatives that never worked for us.
So now we have created a new ad set with new audiences using the same static ads creative. Have been working well so far.
Anand Sankar@saybwala
In the last 10 days I have seen creatives burn out in like ₹10-15000 spend. That is slightly mental. Just 3 months ago - a creative would have to spend ₹75k+ to enter fatigue territory. Delivery is broken. It's not possible for small businesses to keep pumping new creatives to compensate for this. It's very hard. Generally been a terrible month on Meta.
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Meta has spent 80% of our budget today in just 3-4 hours. Saw similar happening with others here on X.
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I received an organic order because of my first instagram video as a founder. 😀😀😀
Mohammed Maaz@iammohammedmaaz
Tried video content for the first time. Posted this on my instagram today.
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@pratiknagariya @Ajain112 I have tried using company debit card. It doesn’t work for some reason.
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any way to pay shopify bill not throgh personal upi but through the company bank account?
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@iammohammedmaaz lovely to see. what logistic partner do you use?
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The main reason for us to get rid of COD, all the paid and prepaid orders 100% delivery rate. One COD order: Failed delivery
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It is very difficult to build customers trust in India. To gain the trust,we have added WhatsApp chat option to our product pages.
Hope this works.
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Lately I’ve noticed something.
Whenever I take my kids to the park, almost 90% of the kids are with their maids or nannies.
Most of the nannies are busy on their phones, while the kids are running around looking for interaction, attention and love.
I genuinely feel, no matter how busy life gets, kids need your time. They need your attention, your presence, your affection.
And that truly comes from parents.
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MSMEs are a critical backbone for the economy. Look at china, no one can currently beat their manufacturing. Government support is the major factor of their growth.
Akshay G Jain@Ajain112
Day 1 : Msg to the govt In this uncertainty, least you can do is remove duty on cotton so prices of garments for the Indian people don’t go up. There is shortage of cotton in the country. Pls look into it. This also supports countless msmes in the industry.
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The objective is to build customers trust not going viral.
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Tried video content for the first time. Posted this on my instagram today.
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Polski
Inspired by @Ajain112 @ganeshsonawane and @vinodchendhil
I finally gave my first shot.
Do let me know how I can improve.
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No business should face this. Very shocking. At least a warning should be issued if something is not according to the community guidelines.
Ganesh Sonawane@ganeshsonawane
Extremely shocked right now! Our @frido_official Instagram account has been blocked, and Meta POCs have said it may take up to 48 hours to restore. Can someone senior at Meta please look into this urgently??!! 🤯🤯
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After going full prepaid with only partial COD, our ROAS dropped from 3-4x to about 2-2.8x.
If we go back to COD the ROAS will go up, but that’s pointless with high RTO.
I think we need to wait a few more days for the pixel to get trained on quality customers.
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@KanishDigital How do handle audience and creative fatigue in lifetime budgets?
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Imagine if Meta let you target only customers who pay online. Wouldn’t that be a game changer for D2C brands?
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@faisalziaanwer Your content is top notch. Very informative.
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Not every business requires a fund raise. I think this is Shark Tank India effect. Fund raising is the new entertainment.
Vinod Chendhil@vinodchendhil
Thankfully they didn't share this slop on X, they would have been taken to the cleaners
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I wonder how AI creatives actually perform.
I personally feel that AI is polishing the product image that might actually not resemble the real one.
The buyer may expect something and might get something else.
Leading to more returns.
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