Ian Welsh
1 posts
> be Ferrari
> spend 8 decades selling cars based on the sound they make
> hire Jony Ive - the guy who killed the headphone jack and shipped the butterfly keyboard - to design your first EV
> wait 4 years. unveil the "Luce" in Rome
> charge $640,000 for 280 miles of range. a $50K Mustang Mach-E does 300
> 0-60 in 2.4 seconds. so does a used Tesla Plaid for a tenth of the price
> weigh 4,982 lbs - basically a Ford F-150
> 4 doors, 4 seats, a hatchback trunk Ferrari proudly calls "the largest luggage capacity we've ever offered"
> Ive at the launch: "it's not styled"
> actual designers call it "soulless," compare it to a Honda, a kit-car, and "a Lotus Elise for the EV era"
> because EVs are silent, you bolt an accelerometer to the motors and run an algorithm that filters "unpleasant frequencies" and amplifies "musical" ones
> US deliveries: Q2 2027
$640,000. for a 5,000-pound sedan with a synthesized soul. designed by the man who killed the headphone jack.
Sawyer Merritt@SawyerMerritt
Ferrari has just officially unveiled its first ever all-electric car, called the Ferrari Luce. • Starting price: $640,000 • Interior co-designed with Apple's former head of design, Jony Ive • Range: 280 miles (expected EPA) • Peak charging speed: 350kW • 122 kWh battery • 1,050 horsepower • 0-60mph: 2.4s • 800v • Four-door four-seater • Four electric motors • OLED screens • Weight: 4,982 lbs • Front motors spin to 30,000 rpm, rears hit 25,500 rpm • Car uses an accelerometer to capture real vibrations from the electric motors & rear chassis. An algorithm filters out unpleasant frequencies and amplifies only the more “musical” sounds. This can be heard inside and outside the car. • Paddle shifter on steering wheel changes how aggressively torque is delivered, with five different levels • The trunk has 21.1 cubic feet of space, the largest luggage capacity the company has ever offered • 197.6 inches long, about as long as a Tesla Model S U.S. deliveries start in Q2 2027. More photos in the thread below:
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