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Investing in marketing vs spending on marketing is two very different things. One compounds value over time, the other disappears when the budget stops.
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Kelly 🇿🇦 | Web3 SMM
1.1K posts
Kelly 🇿🇦 | Web3 SMM
@kelturnerwrites
law grad turned web3 social media manager. i live for building communities, discussing politics, AI, tech and writing. 🍉.
Decentralised Katılım Mart 2023
101 Takip Edilen131 Takipçiler
Kelly 🇿🇦 | Web3 SMM retweetledi
It's time. I'm hiring a Creative Strategist for our brand!
I started my brand 2.5 years ago. We're doing $7M+ this year. Growing 150% YoY - 2 years in a row.
I've handled all creative strategy myself until now. I think it's time for someone better than me to take the lead.
We're NOT in health, wellness, or beauty.
We're in accessories, apparel, and kids. Think identity, gifting angle. Our customer is a young woman or a young mom. If that's your world - you'll get this brand instantly.
Here's what you'll own:
→ 6-10 net new ad concepts per month
→ 50+ iterations on winning ads per month
→ Scripts and briefs for UGC
→ Static ad concepts across multiple formats
→ Research: mining reviews, comments, and organic content for hooks and angles
What we need:
→ 2-4 years DTC experience
→ European or Asian timezone
→ Bonus if you have experience in working w/ fashion, gifting, or kids brands
Full-time. Remote. $3,800 - $4,500/month base.
Comment CS and I'll DM you next steps!
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Kelly 🇿🇦 | Web3 SMM retweetledi
Tonight's situation is proof that X has become the primary source for world-changing news, developments, and analysis.
Those not on X are receiving market-moving information on a delay.
Following the right accounts on X is quite literally a source of alpha in 2026.
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Kelly 🇿🇦 | Web3 SMM retweetledi
Kelly 🇿🇦 | Web3 SMM retweetledi
everyone’s building web apps. i’d rather build desktop apps
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Kelly 🇿🇦 | Web3 SMM retweetledi
Kelly 🇿🇦 | Web3 SMM retweetledi
Kelly 🇿🇦 | Web3 SMM retweetledi
A simple way to think about AI agents:
LLM = reasoning
Tools = actions
Memory = context
Agents combine all three.
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Kelly 🇿🇦 | Web3 SMM retweetledi
If I reviewed your ad today, here's the exact checklist I'd go through:
1. Hook (curiosity + problem callout, not just one)
2. Belief alignment (promise what market believes is possible)
3. Mechanism explanation (animations, diagrams, science)
4. Positioning (vs expensive alternative or competitor process)
5. Voice dynamics (narrator → user = engaging)
6. Urgency driver (consequence vs discount)
7. Perceived value preservation (don't ruin with 40% off)
8. Social proof variety (different demographics)
9. Visual differentiation (does product LOOK different?)
10. Legal protection (no false claims or defamation)
This is how you review ads that have been running 700 days and still crushing.
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Kelly 🇿🇦 | Web3 SMM retweetledi
Kelly 🇿🇦 | Web3 SMM retweetledi
I used to work 12 hours a day. But thanks to AI, I now work 16.
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Kelly 🇿🇦 | Web3 SMM retweetledi
Kelly 🇿🇦 | Web3 SMM retweetledi
Kelly 🇿🇦 | Web3 SMM retweetledi
Repetition rewires your brain.
Repeat what you want to become.
This is neuroplasticity.
Reads with Ravi@readswithravi
Your brain can learn anything if you practice it daily.
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Kelly 🇿🇦 | Web3 SMM retweetledi
Let’s be honest, the USA is terrified of Africa’s potential.
New Direction AFRICA@Its_ereko
🇿🇦🇫🇷🇺🇸 JUST IN: France just kicked South Africa out of the G7 summit. Under US pressure. Ramaphosa dared to speak. Dared to stand with the Global South. Dared to defy the empire. Now Washington pulls the leash. Paris obeys. The invitation is gone. The message is clear: Africa does not speak. Africa does not decide. Africa waits outside while the masters feast. But the empire is crumbling. The G7 is dying. The Global South is rising. Let them slam the door. We will build our own table. With those who do not bow.
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South Africa has a stockpile of weapons-grade enriched uranium hidden in a secret location with high-security fencing and multiple layers of defence.
mybroadband.co.za/news/governmen…
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we all know this is the reason that South Africa was uninvited to the G7
Sahel Revolutionary Soldier@cecild84
Iran 🇮🇷 has announced that South African 🇿🇦 cargo ships and oil tankers will be granted safe passage through the strategically vital Strait of Hormuz, even as restrictions remain in place for vessels linked to the United States and Israel. According to Iran’s ambassador to South Africa, Mansour Shakib Mehr, the move reflects the strong diplomatic relationship between Tehran and Pretoria. He emphasized Iran’s willingness to cooperate with friendly nations to ensure secure maritime transit despite ongoing regional tensions.
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