Marco | Ads & Biz Shenanigans

Bid strategy changes need a reason and a hypothesis. "Google suggested it" is neither.

@niakjaw For certain verticals, it compounds really fast. That being said, it's definitely effective. Push/Pop traffic on the other hand is a whole other beast..

@marcodoesbiz why?

Quite frankly native ads are the easiest, the cheapest and effortless to launch. No need for hiring creators and video editors. Just write copy, find images related to the text and boom... You're ready to print.

@BorisBeceric Prost! 🍻

Will be occasionally checking in from here over the next 2 weeks. What a life LOL

If your offer is weak, Google Ads make it obvious to you faster than anyone else.

it's just spreadsheets until there are no more spreadsheets left, isn't it

At age 22 you should have lost your savings in crypto at least once

“What’s your dream job?” Who in the right mind is dreaming about a job

@NeptuneMoon Finally managed to get him out of my Spam folder and he just pops up on my screen, unreal.

Neil Patel? Really Google? #PPCChat

@DTCMidas It either fucking sucks or saves the entire client relationship. No in-between.

I’m not a Google guy, but pmax sounds like the most retarded Google setup to run…

The "set it and forget it" crowd and the "optimise daily" crowd are both wrong. The account tells you what it needs. Learn to listen.

Become hard to replace. Stop being a button-pusher.

Running ads without call tracking for a service business is malpractice.

The move that 10x's your close rate isn't a script or a deck. It's responding within a reasonable time, not waiting for hours to formulate something you should have already done in your head a long time ago.

Someone in my DMs asked if Google Ads is "dead" because of AI search. No, it's not dead. People still type queries. People still click ads. Nothing has fundamentally changed. The discourse is exciting, the reality is boring.

The discount death spiral, in 4 steps: 1. Prospect asks for a discount. You give it. 2. That client tells another prospect. New prospect expects the same. 3. You have 5 clients all at "discount price." Revenue below sustainable. 4. Burnout. Quality drops. Churn. Repeat from step 1 with more pressure. Probably the most underrated business killer for newcomers.

vibe coding's okay, Claude's fun - but ffs, at least have the decency to learn how to have it run while closing your laptop if you're already larping as a software developer

Yeah bro thanks for the totally unsolicited 2 minute voice note, I really needed to hear you yap for 2 minutes saying the same thing 3 times and 42 “uhhs” later

@val_shah @taboola "Fox Business is listed as live.... Fox News is not on Taboola" that was an expensive lesson for us a couple months ago

Pulled the biggest publishers placements report inside of @taboola for USA geo. One is desktop/ other is mobile. If youre running native or want to test - make sure these publishers show up. If they don't youre lighting your money on fire. Also, if you can make Yahoo / AOL / MSN work = u can go buy an island. Additionally - Fox Business is listed as live.... Fox News is not on Taboola as that is held by @Teads PS - Apple news is not listed since you need to get manually approved - buts its a hidden goldmine of high income older audience.