MEPRA

Eid Mubarak from all of us at #MEPRA! Wishing you a joyful Eid al-Adha filled with peace, happiness, and special moments with your loved ones. #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #EidMubarak

It's not too late to submit your early-bird entries for the #2026MEPRAAwards. Early bird entries close today at 11:59 PM GST. Head to the link NOW: mepra.org/awards Early-bird deadline: 25 May 2026 11:59 PM GST Final deadline: 16 July 2026 11:59 PM GST #MEPRA25 #MEPRAat25 #MEPRA #MEPRAAwards #PRawards

Case in Point: Puck - Recipe for Change 🏆 Discover the secrets behind this award-winning campaign with Current Global MENAT’s Jude Lahham, Account Director; and Riya Awtaney, Account Manager. In this exclusive session they’ll break down the objectives, strategy, challenges, and results of the #2025MEPRAAwards Gold-winning campaign in Best Food & Beverage Campaign, Best ESG Campaign, and Best Campaign in Lebanon. What you’ll gain: ✔ Insights into what makes a campaign award-worthy ✔ Key takeaways to elevate your own strategies ✔ 5 CPD points  📅 When: 24 June 2026 🕒 Time: 12:30 PM - 1:15 PM GST 💻 Where: Virtual Session via Zoom FREE & exclusive to MEPRA members! Reach out to community@mepra.org to register. #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #mepraacademy

There’s a lot happening in our region right now. Change is constant. Expectations are evolving. And communications leaders are being challenged to do more than ever before. That’s exactly why this year’s UAE Leadership Majlis feels so important. On 23 June, we’ll be bringing together senior communications leaders, industry experts and decision-makers for honest conversations around resilience, leadership, reputation, talent, AI, internal communications and what comes next for our industry and the organisations we support. Under this year’s theme, “Emerging Stronger: Shaping What Comes Next,” the focus is not just on navigating uncertainty, but on helping shape what comes after it. Expect a morning of candid discussions, insights, practical takeaways and meaningful dialogue with leaders from across the region. We’re also excited to welcome an incredible speaker line-up including: 🔹 Benjamin Schroeder – Al-Futtaim Group 🔹 Faheem Ahamed – G42 🔹 Gehan Sidky – Ras Al Khaimah Tourism Development Authority 🔹 Kate Midttun – Acorn Strategy 🔹 Kateryna Byelova – Sage XP 🔹 Kelly Kolker – McKinsey & Company 🔹 Lisa Welsh – North Seventy Five 🔹 Mazen Nahawi – CARMA 🔹 Rasha Ghanem – Ford Middle East & North Africa 🗓️ 23 June 2026 ⏰ 8:30 AM – 1:30 PM GST 📍 Saadiyat Rotana Resort & Villas, Abu Dhabi To register, please contact community@mepra.org. Registration deadline: 16 June 2026. Thank you to our partners supporting this year’s Majlis: Gold Insights Partner CARMA, Bronze Partner Telum Media, and Supporting Partners North Seventy Five and First & Ten Productions. #MEPRA25 #MEPRAat25 #MEPRAMajlis #MEPRALeadershipMajlis #MiddleEastPR

On today’s episode of #MEPRA Youth Board Spotlight ✨, meet Dalia Alqadhi, Associate Manager on the Tech & B2B team at Weber Shandwick 💻📣 and one of the newest members of the Youth Board, through the lens of her colleagues 🎙️ #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MiddleEastPR #meprayouthboard

Have you registered yet? Don't miss out! Case in Point: Go for More by e& 🏆 Discover the secrets behind this award-winning campaign with Weber Shandwick MENAT’s Noha Serageldin, Senior Consultant. In this exclusive session Noha will break down the objectives, strategy, challenges, and results of the #2025MEPRAAwards Gold-winning campaign in Best Collaborative Partnership Campaign and Best Corporate Reputation Campaign. What you’ll gain: ✔️ Insights into what makes a campaign award-worthy ✔️ Key takeaways to elevate your own strategies ✔️ 5 CPD points 📅 When: 3 June 2026 🕒 Time: 12:30 PM - 1:15 PM GST 💻 Where: Virtual Session via Zoom Platform FREE & exclusive to MEPRA members! Reach out to community@mepra.org to register. #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #mepraacademy

In times of uncertainty and pressure, Internal Communications becomes critical. Organisations are expected to provide clarity, alignment, and trust, often without having a structured system in place. Join us for this insightful session with Kateryna Byelova, CEO at Sage XP, as we explore findings from a GCC-wide study covering 170+ organisations, and unpack how Internal Communications is evolving across the region and where it is falling short. In this session, we will cover: ✔ What Internal Communications actually looks like across the GCC today ✔ Where the gap between communication activity and real impact appears ✔ What drives clarity, alignment, and trust inside organisations — and what breaks it ✔ What this means for the role and structure of Internal Communications functions 📅 Date: 11 June 2026 🕧 Time: 12:30 PM – 1:30 PM GST 💻 Where: Virtual via Zoom Best suited for intermediate to advanced professionals, including Communications, HR, and Corporate Culture leaders, as well as business leaders responsible for employee alignment. Open to all. Register now via 🔗 mepra.org/events #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #learning

Let's give a warm welcome to the talented team at Saatchi & Saatchi Qatar, our newest member joining the #MEPRA community of over 1,300 comms professionals in the Middle East! At the crossroads of tradition and innovation, Saatchi & Saatchi Qatar thrives as a creative powerhouse, deeply rooted in the vibrant cultural landscape of the Middle East. Saatchi & Saatchi specialises in telling your brand’s story in ways that resonate on both local and global stages through media planning, public relations, marketing, and design. As a member of the MEPRA Community, you join in-house and agency communications professionals across the Middle East. You'll not only be part of the biggest network of comms pros in the region, but also gain access to FREE monthly training, mental health support, mentoring, job ads, awards, speaking & branding opportunities, and discounts to events! Don't miss out on all the amazing perks, become a member today! Find out more mepra.org or email community@mepra.org #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #publicrelations #morewithmepra

Just one week left and the early bird window closes! If your team has delivered exceptional work this year, now is the time to make it count. The #2026MEPRAAwards are the region's biggest stage for PR and communications excellence. This is your moment to step forward and be part of it. Submit your entries before 25 May 🔗 mepra.org/awards Early-bird deadline: 25 May 2026 11:59 PM GST Final deadline: 16 July 2026 11:59 PM GST #MEPRA25 #MEPRAat25 #MEPRA #PRawards #2026MEPRAAwards

💬 Small & Medium Independents & Consultants: Drop-In 💬 Are you a small or medium independent or consultant? This one's for you! Join our Small & Medium Independents & Consultants Committee members for a drop-in at Cornelia's Craft Kitchen, a relaxed space to network, share insights, and explore opportunities for business growth. Got challenges to tackle? Ideas to share? Join us! Open to MEPRA members and non-members alike. Registration is essential. Head to 🔗 mepra.org/events for details and to secure your spot. #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #morewithmepra #SMEs #growingtogether #support #communications #pr #networking #meprasmic #consultants

This month's spotlight is on BLJ Worldwide, one of the #mepramember organisations sponsoring the Employee Assistance Programme (EAP). Through their support, they're helping to build a PR community where mental health and emotional wellbeing are truly prioritised. Thank you for being part of this journey with us! Interested in becoming an EAP sponsor? 📩 community@mepra.org #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR

📣 INDUSTRY NEWS 📣 #mepramember Global Advisors Communications participated in The American University in Cairo (AUC) Career & Internship Fair, where the team received more than 250 applications and engaged with over 500 students and graduates from various nationalities and academic backgrounds. The event highlighted the strong interest among AUC students in pursuing career opportunities in Dubai and within the strategic communications and advisory sector. Read more in the link 🔗 news.mepra.org 🗞️ Are you a member with news to share? Submit it to community@mepra.org and let us share it with our industry community of over 39,000 professionals. #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR

📣 INDUSTRY NEWS 📣 #mepramember Brazen MENA has partnered with SOCIALEYEZ to expand its Unite initiative, increasing support from three to six independent businesses.   Launched in March 2026, Unite is an initiative created by Brazen MENA to give something back to the independent business community through practical communications support. At a time when many businesses are navigating uncertainty and making difficult decisions, the focus is on helping them stay visible, communicate clearly and create impact. Louise Jacobson, Managing Partner at Brazen MENA, said: “When we launched Unite, the intention was simple. To do something practical and real for independent businesses that are often navigating real pressure without access to the right support. The response made it clear there were more businesses we could help, and limiting this to three did not feel right. Partnering with SOCIALEYEZ allows us to extend that support in a way that is considered and useful. PR and digital need to work together, and this ensures we are giving businesses support that is both relevant and effective.” Read more in the link 🔗 news.mepra.org 🗞️  Are you a member with news to share? Submit it to community@mepra.org and let us share it with our industry community of over 39,000 professionals.  #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR

In collaboration with #mepramember DDA, our panel “Creativity, Compassion and Community: How UAE Brands Show Up in Times of Challenge” brought together practitioners and leaders from across the UAE to reflect on what it really means to lead with both heart and purpose. Moderated by Sophie Toh, MEPRA Strategy Board Member and Managing Director at DDA Middle East, the discussion explored how brands have shown up in recent weeks: what felt meaningful, what felt performative, and what might actually change in the long run. Because the real question isn't just how we respond in a moment of challenge. It's whether those moments reshape how we operate going forward, or whether we slowly return to what's familiar. A huge thank you to everyone who joined us this evening. We look forward to welcoming you at future MEPRA events! #MEPRA25 #MEPRAat25 #MEPRA #learning #MiddleEastPR

💡 Want to craft a winning entry for the #2026MEPRAAwards Oustanding Young Communicator of the Year and potentially join the Youth Board? Take notes! During our recent panel "Becoming Young Communicator of the Year – Stage One: Nailing the Entry", moderated by Tania Kteily, our panellists, Rishi Talwalker, Yara Hamdan, and Alexandra Richards brought the real talk on what it takes to stand out. Here's a snippet of the insider tips Rishi Talwalker, MEPRA Executive Board Member, Head of Communications at Havas Red Middle East, and jury member shared. You need to hear it before you hit submit! Your entry is your first impression. Make it count. ✨ Submit your entries 🔗 mepra.org/awards Early-bird deadline: 25 May 2026 11:59 PM GST Final deadline: 16 July 2026 11:59 PM GST #MEPRAat25 #MEPRAAwards #PRawards #YoungCommunicators #TheDaveRobinsonAwardForOutstandingYoungCommunicatorOfTheYear

The Middle East's best agencies and teams are about to go head to head. 🏆 Agency of the Year. In-House Team of the Year. Two of the most coveted titles at the #MEPRAAwards. Independent or network. Small, Medium, or Large. Agency or in-house. There's a category for every team ready to prove their worth. This is your year. Make it count. Tag the team that deserves to win👇 Submit your entries 🔗 mepra.org/awards Early-bird deadline: 25 May 2026 11:59 PM GST Final deadline: 16 July 2026 11:59 PM GST #MEPRA25 #MEPRAat25 #MEPRA #PRawards #2026MEPRAAwards

Just one week to go! Have you registered yet? If you’re planning on submitting entries for the #2026MEPRAAwards, make sure it stands out. Join the session, “How to Craft an Award-Winning Entry,” designed to guide you through this year’s submissions with clarity and confidence. Hear from Dalya Mohamed, General Manager at MEPRA, and Ghaleb Zeidan, MEPRA Executive Board Member, Chair of the Awards Committee & Regional Managing Director at Weber Shandwick MENAT, as they walk you through: ⭐ What’s new and refined for 2026 ⭐ What judges are really looking for ⭐ How to structure a compelling, high-scoring entry ⭐ The most common pitfalls to avoid Whether it’s your first submission or you’re aiming to elevate your entries, this session is not to be missed. 🗓️ When: 20 May 2026 🕒 Time: 4:30 PM – 5:30 PM GST 💻 Where: Online via Zoom Free and open to members and non-members. Register now at 🔗 mepra.org/events #MEPRA25 #MEPRAat25 #MEPRA #MEPRAAwards #MEPRA #PRawards

Case in Point: Go for More by e& 🏆 Discover the secrets behind this award-winning campaign with Weber Shandwick MENAT’s Noha Serageldin, Senior Consultant. In this exclusive session Noha will break down the objectives, strategy, challenges, and results of the #2025MEPRAAwards Gold-winning campaign in Best Collaborative Partnership Campaign and Best Corporate Reputation Campaign. What you’ll gain: ✔️ Insights into what makes a campaign award-worthy ✔️ Key takeaways to elevate your own strategies ✔️ 5 CPD points 📅 When: 3 June 2026 🕒 Time: 12:30 PM - 1:15 PM GST 💻 Where: Virtual Session via Zoom Platform FREE & exclusive to MEPRA members! Register now to secure your spot via the link 🔗 mepra.org/events #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #mepraacademy

📣 INDUSTRY EVENT 📣 Join #mepramember CARMA for the Energy Media Insights Webinar Series, designed for PR and communications professionals navigating the reputational impact of the US-Iran war, the UAE’s exit from OPEC, and shifting global energy narratives. 📅 Thursday, 14 May 2026 🕐 11:00 AM GST / 3:00 PM SGT 📍 Online (Zoom) Register here 🔗 carma.com/energy-media-i… The webinar will also be available across multiple time zones, including a dedicated Arabic session. #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA