New Media Advisors

If you're running #PPC ads, you may want to consider turning off Google Search Network. linkedin.com/posts/brentbou…

@BrentBouldin shares his thoughts and perspectives on the assumptions we make about advertising and what makes it effective. linkedin.com/feed/update/ur…

Bidding on your own brand terms is sometimes viewed as a defensive move - but it doesn't have to be. Smart brands use it as a chance to control the experience and drive efficient conversions. #PPC #SearchMarketing linkedin.com/posts/brentbou…

Google's making more changes that have an impact on brand #SEO. @newmediascott gives his perspective and key takeaways linkedin.com/posts/scottgar…

𝗬𝗼𝘂 𝘄𝗶𝗻 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘀𝗵𝗼𝘄 𝘂𝗽. My advice – 𝗴𝗼𝗼𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗯𝘂𝘁 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗮𝗻 𝗦𝗘𝗢 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. One without the other is not a recipe for success. linkedin.com/posts/brentbou…

Three ways that you can improve the chances that your marketing initiatives and funding requests move to the top of the organization's priority list. linkedin.com/posts/brentbou…

Google Reveals What Personal Data Chrome and Its Apps Collect On You thehackernews.com/2021/03/google…

Adjacency and context still matter! linkedin.com/posts/brentbou…

We all strive to be ‘customer centric’, right? It’s not as easy as it sounds. It’s even more challenging for larger brands with many divisions and customer segments. Checkout the Peloton Brand Wheel if your brand needs some inspiration for tighter a…lnkd.in/dqYVuWm

‘Zero click searches’ have resurfaced as hot topic in the SEO space. A recent study found that 77% of mobile searches on Google never lead to a website click (aka 'zero-click') and 46% of Google searches on desktop don't click. At face value, that soun…lnkd.in/dDkmrUy

As marketers, we're always looking for that extra edge that's going to help us find the perfect prospect or help our message cut through the clutter. The truth is, though, that sometimes those extra bells and whistles you're adding to your campaigns are just shiny objects.

Change is just as prevalent in PPC as it is in #SEO. Dynamic Ads, Smart Bidding, App Campaigns - it's hard to stay on top of it all. Find out more about what to do to ensure your #PPC program is leveraging the latest and greatest tools and features. newmediaadvisors.com/paid-search-tr…

Local search is by far the fastest growing area in search marketing yet, astoundingly, a majority of businesses have not even taken the basic step of claiming their Google My Business (GMB) listing. linkedin.com/posts/brentbou…

A key to success in #marketing is balancing art & science. Push too hard to art, you end up with something creative that doesn't drive ROI. Too heavy on science, you end up in a trap of only taking sure bets that kill creativity & limit the potential impact of campaigns.

Smaller companies can most certainly compete in Search. Here's how >> #SEO #PPC #SearchMarketing linkedin.com/posts/brentbou…

Google Search Ranking Update Signals On January 7th >> The only constant in #search is change! Keep your eye on fluctuations over the next day or so #SEO #searchmarketing seroundtable.com/google-search-…

One of the great lists - 100 little ideas that explain how the world works collaborativefund.com/blog/100-littl…

Content Marketing in 2021: The Definitive Guide #content #contentmarketing backlinko.com/content-market…

Why and how #SEO tools can help you better run your business. searchenginejournal.com/why-use-seo-to…

Infographic: That link is not dead #SEO techaeris.com/2020/12/26/inf…