Nick Grayson

@RyanBarnes_UGC @nbcsnl

Attention Brands: @nickagrayson and I will be in New York City for Tech week, we specialize in high converting duo ads, we would love to film a few while in the Big Apple, such a unique space and event to film for! ryan@ugcbyryanbarnes.com

most accounts we audit are making "strategic decisions" based on learning phase data aka guessing and calling it optimization stop killing ads before the algorithm even knows what's going on

if your CPA is $200 and your daily budget is $150 do the math lol you're never exiting learning phase. ever.

we audit a lot of ad accounts and this happens way too often how many conversions before your meta data actually means something? ~50 here's why 🧵

client is getting $0.87 installs on a niche app. 100+ downloads a day. partnership ads crushing it. CTR through the roof. they asked: should we 10x the ad spend? we said nah. which is a weird thing to say when you run an ads agency lol but here's the thing MRR is flat. Downloads are up. Revenue isn't. the ads are working. The paywall is not. this happens all the time with new apps. you figure out how to get people in the door before you figure out how to get them to pay. and scaling ad spend when your paywall is broken is just... expensive research. you'll learn that your paywall is broken. faster. for more money. in this case the fix isn't more ads. it's better paywalls. different placements. price testing. trial length experiments. get the monetization engine humming FIRST. then pour gas on it.

@RyanBarnes_UGC Ole reliable

I call this a "caught in the moment" style Think "what is a moment that someone would explain this product to a stranger" And that is how we get these CPI of $4.30 and catching up to our top performer (3 months straight) IN LESS THAN 2 WEEKS OF BEING LIVE! That is how we do it #ugcexample #ugcvideo

when your Head of Creative says "you're in this one" you just say yes apparently @RyanBarnes_UGC

@nickagrayson and I personally create our top-performing creative. Being based in Nashville and working side by side has been a major advantage. We’ve produced top-performing creative across 3 of our accounts. So we don’t just write winning ads we can star in them ourselves. It’s one of our strongest offers. #ugc #ugcstats #ugccreative #ugcexample

@RyanBarnes_UGC @joshswensenugc Josh is the man!

@joshswensenugc putting up some numbers for our client. He has been our top performer across 3 clients. We only source the best creators to fit the script! I'd recommend him to anyone! #ugc #ugcnumbers #UGCcreator #ugccreative

want numbers like this for your app? Our team specializes in growth marketing for consumer apps Need help cracking user acquisition for your app? Reach out to @nickagrayson or myself! We’ll put together a complimentary custom strategy to craft kick-ass ad creative, increase users, and scale MRR. #appgrowth #cpc #cpi #MarketingStrategy #AppStore

UGC Opportunity: For a calorie tracking app If you can cook VISUALLY appealing food for a video and have two phones to show app in use. Again you gotta cook a visually appealing meal, + VO (no talking head) Comment work down below #ugc #ugcopportunity #ugccommunity

Written and performed with the GOAT @nickagrayson best app strategist out there

Ryan’s been absolutely crushing it for us the past couple months. We’ve tested a ton of creative, but his videos consistently stand out and just work with this audience. We’ve taken average CPI from about $5.65 down to $2.95 (almost a 50% drop) and thumb-stop rate jumped from ~27% to ~58%. Plus 5,000 new installs from this creative alone already His videos feel natural, explains the product clearly, doesn’t feel over-acted, and actually shows the app being used in real situations. @RyanBarnes_UGC 🤝

Need a few amazing female UGC creators (age 25–50) for an app focused on cutting sugar, beating cravings, and feeling good again. Ideally you can authentically speak on your experience with sugar reduction, energy balance, less bloating, better mood, all that. If you can shoot clean, authentic UGC and love lifestyle/wellness content, drop your portfolio! @UGCOpportunity #ugc #ugccreators #ugcjob #ugccreatorsneeded #ugcopportunity #contentcreatorsneeded

Dads wya? Were looking to add a few more male parent creators to our roster. #ugccreator #ugcopportunity #ugc #creator @UGCOpportunity

Any nurse UGC creators out there? DM me. @UGCOpportunity #ugc #ugccreators #ugcjob #ugccreatorsneeded #ugcopportunity #contentcreatorsneeded