Zaeem

152 posts

Zaeem

Zaeem

@officialzb44

building an ai startup chamfort enthusiast

San Francisco Katılım Aralık 2013
646 Takip Edilen43 Takipçiler
Zaeem
Zaeem@officialzb44·
This is what I’ve been saying for months now
Gergely Orosz@GergelyOrosz

Starting to REALLY see how reaching potential customers is becoming a massive pain point for software startups - esp w AI! I get so much more messages about software that founders built rapidly that they think will solve some important problem (usually eg AI+context/trust/security). But how will anyone know about it? It was fast to build, but getting the world to know about it / care about it is increasingly hard/expensive/time-consuming. And the irony is: the "easier" it is to build, the more the only differentiation is marketing/advertising! (Because the easier it is to build, the more teams build something similar in parallel, and racing to win the market becomes key!)

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Zaeem
Zaeem@officialzb44·
By next year, the best marketers will earn more than ever, uncapped, tied to the growth they actually create. The talent war has already started, and everyone wants to find their Don Draper.
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Zaeem
Zaeem@officialzb44·
Base + variable, tied to revenue driven Execution is becoming *way* cheaper thanks to AI. One person with the right tools can create as the same marketing assets as a team did two years ago. So as a business, you don't need to pay for assets anymore - you pay for results.
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Zaeem
Zaeem@officialzb44·
Prediction: in 2027, marketing compensation will start to look lot more like sales compensation.
Zaeem tweet media
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Zaeem
Zaeem@officialzb44·
If you're spending over $100k/month on Meta Ads and 0% of your creative budget is on Explore, that's probably why your growth is stalling.
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Zaeem
Zaeem@officialzb44·
A good ratio for a $100m brand could be something like: 20% Explore, 50% Exploit, 30% BAU.
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Zaeem
Zaeem@officialzb44·
The best creative testing framework I've seen treats marketing like an investment portfolio. It has three lanes:
Zaeem tweet media
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Zaeem
Zaeem@officialzb44·
Your real personas aren't demographics. They're psychographics: clusters of pain points, language patterns, and failed solutions. And there are way more of them than you think. The brands winning are the ones with 15-20 pain-point-specific personas, not 3-4 demographic buckets.
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Zaeem
Zaeem@officialzb44·
What actually matters is: What does she actually say when she's frustrated? What has she already tried? What job is she trying to get done?
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Zaeem
Zaeem@officialzb44·
Most brands create personas in a workshop, put them in a deck, and never revisit them. "Sarah, 34, soccer mom, cares about health."
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Zaeem
Zaeem@officialzb44·
How many customer personas does your brand have? If your answer is 3-4, you're doing something wrong.
Zaeem tweet media
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Zaeem
Zaeem@officialzb44·
One 9-figure brand I work with has 19 sub-personas and runs different ad sets to each of them. They’ve doubled their growth rate in the last two months.
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Zaeem
Zaeem@officialzb44·
The best creative inspiration comes from brands selling to YOUR audience but in different categories. A vitamins brand might learn more from a meal prep service than from another vitamins brand.
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Zaeem
Zaeem@officialzb44·
Ad performance data from top-spending brands in ADJACENT categories VOC data from her own brand Observational gaps — audiences she can see in the data but isn't currently reaching
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Zaeem
Zaeem@officialzb44·
Stop looking at your direct competitors for creative inspiration.
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