Ross

@graceongrid 20 in, 15 running a studio and i'd say personal growth and diversity, always learning new things, new skills, new insights, new industries. What drives me has evolved from doing, to creating the right conditions so others can do great work.

I love my work as a designer and I want to do it for a long time. If you’ve been working as a designer for 15, 20, 25+ years, what do you think has contributed to sticking with, and enjoying your career over that time? Extra curious if you’re an independent/small studio.

As Director of Strategy and Design i often get asked if those two are actually at odds, isn’t strategy analytical while design is solutions? The core of strategy, is identifying problems, and converging on the right solution. Sound familiar? That’s also the core of design!

@LeShann You still use email?

The best feeling = ending a Zoom call and coming back to a mailbox without any new email.

@cwodtke Any form of design validation and testing. Moderated / unmoderated etc. fast iteration based on user feedback is essential.

What are some things that are NOT design that new Interaction Designers should be familiar with? I'm thinking about stuff like scrum, Kanban, Multivariate testing... They have to be aware of it but not necessarily be able to do themselves.

We’re looking for web/product copywriters, content creators and content strategists for part-time and contract roles at Pollen. DM me for more info.

@juliancole Spoken like a true advertising planner. Differentiating the brand and actually differentiating the product are two very different things. I subscribe to make your brand distinctive, make your product solve the problem better than the competitions.....that’s differentiation.

Trying to differentiate your brand is nonsense. Consumers don’t care if your product is differentiated, they care about their problems not yours. What marketers should worry about is how their brand comes to mind first when the buying moment arises.

@docbaty When I tell people I can stream 2 x 4K Netflix streams while my son plays Xbox and daughter watches YouTube they say WOW that’s super fast.

Quick question, my dear Twitter network: when I use the phrase “ultra-fast broadband” what speeds does that conjure up, if any? Is it a number at all, or an experience…?

@scottbelsky Agree with @spencercamp innovation requires vision but surveys and “customer research” help us understand what are the right problems to solve not what are the right solutions.

thinking: surveys and “customer research” are only valuable to a product organization if they can be easily overruled and discarded. ..and that pretty much sums up my experience with testing for familiarity when seeking to innovate.

This is a must watch for not just tech folks but anyone with kids, on how our/their attention is being monetised and the devastating effects it is having on all aspects of society. netflix.com/title/81254224 @HumaneTech_ @tristanharris @netflix

If you’re not thinking about it already, you’re already behind. What is it?

@shirleyywu Creativity with boundaries. I like rules and structure. Design made more sense than an arts degree.

there are product features we THINK drive success, and then those that actually drive loyalty & love. chief among them: design nuances that reduce anxiety (did it save? where is my stuff? how do I x? etc) great products build relationships, and anxiety weakens relationships.

A solid TEDx from @BenAkers. Let’s reframe the language about mental illness and start talking mental fitness and mental strength. And ask our friends how are you feeling? out of 10? youtube.com/watch?v=Y9FEQY…

@BenAkers @TEDxRTW @TEDTalks Well done mate. Stellar effort and a well deserved standing ovation. 👏🏻

Morning my @TEDxRTW @TEDTalks is out - filmed in Feb, before the world was turned upside down. It went up last night at 11pm and has already had 24k views. The dream the night before that Steve was still alive and I woke up bit shaken. As you’ll see. youtube.com/watch?v=Y9FEQY…

@brownorama In the grand unified theory of my profession, everything is a learning opportunity

Complete this sentence: "In the grand unified theory of my profession, everything is a..."

@francois_bach Woodworking and kayaking. But not at the same time. Both rest the mind.

What are your favorite mindful activities that aren't meditation?

@juliancole Perhaps you need to diversify your client base if the only briefs you get are to sell more shit.

Is the business problem box on creative briefs useless? Can you think of a piece of work that couldn't have been replaced with get people to buy/buy more of x product?

@jmspool Agree. They’re an ideology that only lead to mediocrity at best.

“Best Practices” are rarely the best and hardly ever practiced.

@Pentropy Flash

A product you used to love that doesn't exist anymore?

Don't forget to zoom out and look at the bigger picture people. Sometimes we get too caught up in the little details when there are far bigger problems to solve.