R-commerce

@lorenzo_pravata Supplement

Supplement Meta is BRUTAL right now. You're bidding against brands that can afford a $200 CPA. Most accounts can't survive that. Here's the 5-page playbook we built after $17M in managed supplement Meta spend: - The offer + LTV math that makes a $200 CPA profitable (COGS, sub opt-in, 90-day LTV) - The 4 positioning moves that crack red-ocean supplement categories (niche down, new avatar, new mechanism, identity-first) - The 6 ad formats carrying supplement accounts in 2026 (podcast, pharmacist, street interview + 3 more) Want it? Like + Comment "SUPPLEMENT" (Must be following)

You’re right — this is the correct formatting: i analyzed 295 native ads doing $10k/day across ugly but profitable niches pets fungus health beauty all pulled with gethookd api + mcp and the funny part is most of them are not creative genius they just repeat the same copy patterns over and over problem callout weird mechanism proof stack fear angle simple before/after promise i found 10 copy patterns they keep using and put them into one swipe file so you can plug your own product into them fast rt + comment "copypatterns" and i’ll send it (follow for dm)

@ZedNilm1 Copypatterns

@umzrs Nest

I did a full brand analysis on IM8 Health - the fastest growing supplement brand ever recorded It includes: - Their growth story - Their lifestyle marketing strategy - Their ad strategy Comment ‘nest’ and I’ll DM it to you for FREE (must be following)

@umzrs Best

@davidfigeira Nonna

@TheD2CWatch Out of curiosity- if you had a fully compliant website/ landing page etc but your Meta ads had claims similar to this in - are you less likely to run into legal issues?

Quick tip for supplement brands in the USA. What we're going to share below is something you absolutely cannot do as a supplement brand. This type of advertising is what has resulted in class action suits before, with the most recent one being Gonzalez v. Outliers, Inc. (Thesis Nootropics, filed December 31, 2025, Case 1:25-cv-10790, S.D.N.Y.), where Thesis was sued for comparing their supplement to Adderall and marketing it as a prescription drug substitute. If you want to follow along, here is the ad library link: facebook.com/ads/library/?i… The ad headline reads: "Goodbye TRT. Hello Mars Men." Unfortunately, those 5 words is all the FDA requires for a major violation. FDA guidance, Criterion 6, published at fda.gov states explicitly: "A claim that a product is a substitute for a drug or other therapy for disease is an implied disease claim. Such claims carry with them the clear implication that the dietary supplement is intended for the same disease treatment or prevention purpose as the therapeutic product." TRT is a prescription therapy for hypogonadism, a diagnosed medical condition. "Goodbye TRT" is not a clever hook. Under 21 U.S.C. § 321(g)(1)(B), it makes this supplement an unapproved drug. The ad doesn't need to say another word after that headline. The legal violation is already complete. We can stop here... but it's worth going through the whole ad as a learning experience for anyone that thinks supplements is just another category. Problem 2: Implying the product treats a disease The ad connects fatigue, hormonal decline, and loss of physical function directly to low testosterone. Low testosterone, hypogonadism, is a diagnosed medical condition. Under 21 U.S.C. § 321(g)(1)(B), a product becomes a drug when it is "intended for use in the cure, mitigation, treatment, or prevention of disease." Establishing that the product addresses a hormonal deficiency triggers this definition. Problem 3: Positioning the product as a TRT substitute The ad explicitly tells consumers they don't need "needles, prescriptions" and frames TRT as something to avoid in favour of this supplement. FDA guidance, Criterion 6, published at fda.gov states: "A claim that a product is a substitute for a drug or other therapy for disease is an implied disease claim. Such claims carry with them the clear implication that the dietary supplement is intended for the same disease treatment or prevention purpose as the therapeutic product." TRT is a prescription therapy for hypogonadism. This single line is a verbatim Criterion 6 violation. It legally converts this supplement into an unapproved drug under 21 U.S.C. §§ 321(g)(1)(B), 331(d), and 355(a). Problem 4: The survey claims The ad cites a "+60% testosterone boost verified by bloodwork" from a consumer survey. A bloodwork verified hormonal outcome is a clinical measurement. Presenting it as a survey result does not change its legal character. Under the FTC's 2023 updated Endorsement Guides, survey results must reflect typical consumer outcomes. The FTC requires all health claims to be backed by competent and reliable scientific evidence under Section 5 of the FTC Act, 15 U.S.C. § 45. For context, the best published human clinical trial on any natural testosterone intervention ever conducted showed increases of 46 to 122 ng/dL over 12 weeks using clinically dosed standardized extract. A 60% boost from an average baseline would represent a 240+ ng/dL increase. That has never been documented from any natural supplement in any peer reviewed study. Now, I'm not a lawyer. But it took me 20 minutes to find every statute and regulatory criterion cited above. They're all publicly available on fda.gov and ftc.gov. These regulations and statutes exist for a reason, and in this case, to protect a real person who is already on TRT, hates needles, and is desperate for a natural alternative from making a medical decision based on a supplement ad.

@MR_MRR4 MRR

I have a list of 17 live MRR / REBILL store URLs → Some are your favourite online gurus → Some are doing $500k+ a month → Some look like regular stores → Some have 300+ live ads on meta Comment ‘ MRR ‘ + RT this post and I’ll send you the full doc

@Helios_Movement Files

@DTCMidas Can you do this in Heyflow or is there another quiz builder that allows this?

Ran a simple test that improved advertorial performance. Added a 1-question quiz before the advertorial. Then dynamically changed the headline and hero image of the advertorial based on their quiz answer. My hypothesis on why it worked: Micro-commitment: Getting someone to answer one question makes them more invested in seeing what comes next. Personalized experience: The advertorial feels more relevant because it’s speaking directly to their answer. Here’s an example: Quiz question: “How old are you?” Answer: 25-35 → Advertorial headline: “Why women in their 30s are seeing results with this supplement” → Hero image: Woman in her 30s Answer: 45-55 → Advertorial headline: “Why women in over 45 are seeing results with this supplement” → Hero image: Woman in her 50s The rest of the content is the same, just tailored entry point based on their answer

@eCom_Amin Quiz

quiz funnels are a $1M+ GOLDMINE for anybody running ads on google/meta and after co-scaling my jewelry brand to 8-figures with these funnels i’m giving away EVERYTHING i know about them like + comment “QUIZ” and i’ll shoot you 83-pages of quiz sauce (must be following + RT for priority access)

@MattOrlic SCALE

We’ve LITERALLY scaled to $100K/day in ad spend using this EXACT creative strategy. I’m giving away the 3-part methodology we use: - Angle Architecture - Awareness Levels - Creative Expansion Repost + Comment "SCALE" and I’ll DM you the full breakdown. (for followers only)

@ecomdonald Limit

The formula is so simple it's almost insulting Before → after → millions of views Beauty, apps, looksmaxxing, peptides, supps. Literally market anything. Like, rt & comment “MASS” i’ll send you the tech stack that I use to make 6,924+ of these per month.

@Jonnyvandel MASS

@Jonnyvandel MASS

MASS AI TRANSFORMATION VIDS MASS AI TRANSFORMATION VIDS MASS AI TRANSFORMATION VIDS MASS AI TRANSFORMATION VIDS MASS AI TRANSFORMATION VIDS like, rt & comment “MASS” i’ll send you the tech stack that I use to make 6,232+ of these per month.