Shaun Oakes
5.3K posts

Shaun Oakes
@shaunoakes
Dry like the chicken from your local Spar. Dashes of poorly constructed Dad Jokes. Views expressed are often my own.
Cape Town Katılım Ocak 2008
175 Takip Edilen1.4K Takipçiler

we've scaled COUNTLESS B2B SaaS from 0 past $50k/mo
but we NEVER used:
- cold outreach
- paid ads
- SEO
these methods BARELY work anymore for software companies
we always leverage linkedin inbound funnels
and i'm about to leak our ENTIRE system:
1. why traditional B2B SaaS GTM strategies are a deteriorating asset (and linkedin inbound is a compounding one)
2. the profile conversion layer that turns visitors into leads at optimized conversion rates (bio, banner, and about combo)
3. the content engine built around awareness stages not buckets (45% problem unaware, 35% pain aware, 25% solution aware)
4. the lead magnet machine that generates 500-5,000 comments per post (hook formula, perceived value stack, notion resource structure)
5. the data advantage that nobody in this space talks about publicly
all inside a step-by-step video masterclass available for free during 24 hours only...
like + comment "B2B" and i'll send you everything
(must be following + RT for priority access)
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we recently scaled a B2B SaaS from $0 to multi-6-figures in 120 days
we didn't:
- run paid ads
- do cold outreach
- spend a single dollar on acquisition
we just ran our 3-layer linkedin inbound funnel for software companies and let it cook
so i documented EVERYTHING into a 10-section masterclass
covering profile conversion, content engine, data advantage, DM system, and the exact math behind how we book 672 demo calls in single months
here's what's waiting for you inside:
→ why cold email is dead in 2026 and what to replace it with before your pipeline dries up
→ the profile conversion layer that turns visitors into leads at 8% instead of 1%
(headline formula, about section as sales letter, featured section strategy, custom button setup)
→ the 45/35/25 content mix across problem unaware, pain aware, and solution aware prospects
(and why posting 80% solution aware content is obliterating your reach)
→ the lead magnet machine that generates 500-5,000 comments per post
(hook anatomy, perceived value stack, notion resource structure with 3 embedded CTAs)
→ the DM conversion system with 35-40% call booking rate
(value-first opener, permission-based follow-up, discovery questions, specific pitch)
→ the data advantage layer nobody talks about
(why founders doing this alone take 6-9 months and our clients see results in 30 days)
→ the engagement network that puts your content in front of your ICP from day one without paid ads
→ the awareness stage content framework with real post examples that generated 1,350+ comments each
→ the full 5-step implementation roadmap from strategy to refined sales process
→ 5 documented case studies:
$48k MRR in 120 days, $35k MRR in 30 days, 672 calls in one month, 12,000 comments on a single post, $36.8k/mo in a boring niche
everything backed by what we learned after adding $950k+ to our B2B clients' MRR through linkedin inbound funnels
like + comment "SYSTEM" and i'll send the full thing to your DMs
(must be following + RT for priority access)

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i scaled a “boring” B2B service to $36,825/mo
we didn't:
- run paid ads
- rebrand the offer
- pretend the niche was exciting
we just made the pain visceral and built a system that turned linkedin content into compounding MRR
and i documented EVERYTHING into a 16 section breakdown
covering every content format, lead magnet structure, DM sequence, email system, and offer architecture we used to make a boring niche print
here's what's ACTUALLY inside:
→ the full funnel architecture from post to profile to three conversion paths (custom button, featured section, DMs)
→ the content positioning framework that makes boring niches irresistible (write about the pain, not the niche)
→ the lead magnet formula that generated 4,000 comments in a niche nobody thought could go viral (social proof anchor + pain mirror + aspirational resource)
→ the notion document structure (8 pages, diagnosis first, templates included, 3 CTAs embedded)
→ the DM system that turned 4,000 comments into paying clients (5-step sequence from resource delivery to soft close)
→ the $100 workshop front-end that filtered buyers from freeloaders (and converted 35-40% into core recurring service clients)
→ the email machine running underneath everything (3 emails/week, segmentation by behavior, 40% of total MRR came from email alone)
→ the authority content layer (misconception-demolishing posts, founder narratives, case studies with surprising angles)
→ the profile rebuild that converted 8-12% of visitors (headline, about, featured, custom button)
→ the month-by-month growth trajectory ($15k → $26.8k → $36.8k and the specific levers at each stage)
→ the hidden benefits that compounded after 90 days (podcast invitations, google credibility for cold outreach, inbound partnerships)
everything backed by what we learned after adding $950k+ to our B2B clients' MRR through linkedin inbound funnels
like + comment "36" and i'll send the full breakdown
(must be following + RT for priority access)

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NEVER cold outreach again.
This free LinkedIn playbook replaces $10k/month ads.
Most founders struggle with lead generation:
- Sending 100 DMs a day for 2 replies
- Burning $10k on ads with terrible ROI
- Posting daily with zero inbound calls
I just packaged the EXACT playbook I used to generate $5M in inbound revenue.
The system is stupid simple:
→ Set up your profile to convert (not just impress)
→ Book calls automatically from every post
→ Turn lurkers into buyers with warm DMs
→ Launch lead magnets that book 5+ meetings daily
→ Triple your engagement without the algorithm games
I used this to build and sell a 7-figure agency in 2 years.
The best part?
Everything's automated. Your content works while you sleep. Calls book themselves. DMs convert on autopilot.
I've included everything in the playbook:
→ Profile optimization checklist (15 minutes to 3x conversions)
→ My exact call-booking post templates
→ DM scripts that close without being salesy
→ Lead magnet swipe file (these got me 3,722 comments)
→ Content formulas for 300% more engagement
→ Real examples from my $5M journey
Want the playbook?
1. Follow me
2. Comment "INBOUND" below
I'll send it straight to your DMs.
P.S. We must be connected or LinkedIn blocks the message.
♻️ P.P.S. Repost this and I'll also send you my $5M Post Database with every template that actually converted to revenue.

English

R.I.P LinkedIn Algorithm.
This Playbook just broke it.
Founders in 2026 are still:
Posting 1-3x a week
Sharing “how to” content
Trying to copy big accounts
And it’s not working because there is no real system
That’s why I put together the only playbook you need to systemize and destroy LinkedIn with.
Here's what's inside:
→ Premium Profile Positioning (turn your profile into a client magnet)
→ Founders Authority Framework (full video breakdown)
→ Viral Hooks Database + GPT Generator
→ LinkedIn Content System with Notion template
→ Lead Magnet Funnel blueprint
→ Outbound Acquisition System for whale clients
→ Sales Calls to Premium Content conversion
→ 3 full case studies: dead account to 30+ calls/month
If you want it:
1. Follow me
2. Comment "PLAYBOOK"
I’ll send the playbook as soon as I get a chance!

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I built the BEST Claude Skill I’ve ever made.
Hormozi. Brunson. Gary Vee.
All in one.
Ask any business question → it routes you to the right brain instantly.
Funnels → Brunson
Deals → Hormozi
Audience → Gary Vee
$1B+ knowledge in one skill. Takes 60 seconds to use.
We booked 110+ meetings in weeks with it.
Want it?
Comment “TRIO” and I’ll send it.

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Everyone on LinkedIn is BLAMING the algorithm right now.
I used to suffer from this as well...
Spend HOURS staring at a blank screen, rewriting the same sentences over and over, second-guessing every word just to get a post out.
And after all that...
I'd get engagement from a few freelancers who will NEVER buy from me.
I realized the problem wasn't my writing.
LinkedIn's algorithm changed and still, almost NOBODY has adjusted.
Generic thought leadership is getting buried because the feed is flooded with it.
Yet, there's a format that's exploiting the new algorithm right now.
One that's helped me:
- grow a Skool community from 0-> 350+ members in 1 post
- book 10-20 qualified sales calls/mo from my account
- drastically increase my authority with prospects
- add 2,000 followers at RECORD speed
In fact, I've helped 50+ B2B founders use this system to generate millions in pipeline from LinkedIn.
So I filmed an entire masterclass going over the algorithm shift + the entire approach were using to let it play in our favor.
Inside, I walk through:
1) Why your reach is dropping no matter how good your content is
2) The 3-part system (what to make, how to package, how to get the right eyes on your content)
3) How to leverage AI to speed up the process (~5 minutes)
4) Full live walkthrough where I build one and write the post from scratch
5) The DM sequence that converts commenters into booked calls
Want it?
- Comment "FRAMEWORK"
- Connect with me so I can send it over
PS - One of my clients hit 376,000 impressions in their first 20 days using this. Same month, he hit record sales (no ad spend).
GIF
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RELEASING Scribe Tomorrow 🚨
Most AI writing tools produce content nobody reads.
You paste a prompt. You get a post that sounds like every other AI post on the platform.
Generic hooks. No voice. No point of view.
We've written thousands of posts across 15 industries. We know what hooks stop the scroll. What formats convert. What structure keeps someone reading past line two.
So we (@Layton_Gott and I) built all of that into one tool. It's called Scribe.
Here's what's inside:
→ Trained on real performance data, not just "good writing"
→ Pulls from your brand brief so it sounds like you, not a robot
→ Built for each platform separately. LinkedIn, Twitter, email.
→ Multiple hook variations per post so you pick the strongest angle
→ Takes youTube transcripts, articles, voice notes, etc, and turns them into LinkedIn posts, Twitter short-form hot takes, lead magnets, and even story emails
→ And plenty more formats
We've been building this for months. We're launching early access tomorrow.
You get free access until testing ends. Then an exclusive discount that will not come back so you can continue using it.
Want early access?
1. Follow me
2. Comment "SCRIBE"
I'll send you the waitlist link soon!
English

i'm gonna regret leaking this but fuck it
15 lead sources that ARENT apollo
took me 4 hours to put together 40 pages of where i actually find leads
- tweet scraper (40K emails → 355 opportunities from ONE source)
- the shopify app review trick
- how to find leads who just raised money
- the google maps play for local
- sources for ecom, agencies, SaaS, local
after sending 1,000,000+ emails these are the sources that ACTUALLY work
like + comment "LEADS" and i'll send it over
(must follow + RT for priority access)
English

Everyone is using Claude right now.
Very few founders are using it to drive real pipeline from LinkedIn.
So I built a free resource with the exact Claude prompts I use to build full LinkedIn funnels… the same system behind the multiple clients we’ve generated over 6-figs for.
Most people are using AI to write posts. Almost nobody is using it to build the actual infrastructure that turns LinkedIn into a lead machine.
I’m sure I could sell these prompts in the future but for now they’re yours:
Comment "Funnel" and I'll send it over.
(You need to be following so I can DM it to you.)
English

Clay’s new pricing is probably my fault. We were paying $314 a month, but using (based on their new model) $214,087.50 worth of Clay a WEEK. Here’s the story:
A year ago Clay's head of product hopped on a call with me.
I told him we were hitting their platform 17.3 million times per week.
Almost all custom events (i.e. HTTPs)
I remember his response being something close to "Holy shit, I think you are the largest user of Clay"
I said yeah that doesn't surprise me.
But then it also came up that we were only paying $3,769 a year.
We talked about HTTPs, custom integrations, how we were basically using Clay as a giant API orchestration layer.
I knew his wheels were turning.
If you saw my last post, you know we eventually replaced Clay entirely with a $200/mo Claude Code subscription. 272,000 leads per second vs Clay's 27 hours for the same volume.
But before we left, we were the perfect case study for why Clay's old pricing was broken.
$314/mo for 17.3 million weekly, for what they now call ‘actions’.
Run the math. We were paying $0.00001815 per action.
Clay announced their new pricing structure. They split everything into Data Credits and ‘Actions.’
Actions are HTTPs, custom integrations, API calls. The exact things we were doing 17.3 million times a week.
The new price per action credit works out to about 1.24 cents each. A 681% price increase for us
I know you might say, "But Clay is letting people stay on the old pricing if they want," and I hear you
but
I also don't know how it makes me feel that someone brand new would have to pay $856,350 per month to get the same advantages I had when I was starting out only 3 years ago.
I'm not saying that one call caused the entire restructuring.
But I am saying their head of product learned that day that someone was running 17 million HTTPs a week for the price of a nice dinner.
And now every HTTP costs 1.24 cents.
anyways
For the last year, we've been trying to figure out how to get off of our dependency on Clay.
That was until Cursor / Claude Code / Codex came out
My VP of Growth, @James, who doesnt know how to write a single line of code, touched Claude Code for the first time
And three weeks later he replaced Clay for us
We could process 272k rows per second now for the cost of a Claude Code sub
My last post was about that system
Then after that post, Clay announces new pricing that specifically monetizes the exact thing we were doing at a massive scale.
Coincidence? Maybe.
But
I may owe everyone using Clay an apology
If your Clay bill just went up, you can probably blame me for that one. Sorry!
I put together a system blueprint of what I did to replace Clay for myself -- every tool, the tech stack, a Clay vs custom comparison, and a 6-step playbook for building your own. Plus a video walkthrough where I show you the live system and how each tool actually works.
Reply CODE below and I'll DM it to you.
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30 days ago, we took over a 'boring' B2B founder's socials.
Before, his content was legitametly dead.
Just another expert occasionally posting into the void.
Then, 30 days later:
→ 3 posts went viral (50,000-70,000+ impressions)
→ TWO $10M+ companies booked into his calendar
→ 800+ new followers to his account
And it's all because we understand the crucial difference between writing content just to 'put out value'..
...and writing content to POSITION founders as 'go-to' authorities in their industry.
These are 2 completely different games nowadays.
And the vast majority of founders are stuck doing the former.
(which is a COMPLETE waste of time on their end. They sit there for hours writing posts, and just get a few likes. Lemme tell ya... you're better off not posting at all)
That said..
I broke down the entire playbook we used to blow up this account in 30 days, and put everything into 1 doc.
Every framework, every step, every screenshot of the actual results.
Inside I included:
1. How to attract 8-figure companies with content with The Whale vs Fish content split
2. The precise content framework (3 pillars, 4 types, 5 formats) that we run across every single client
3. The hook system that drove 70%+ of top-performing posts with real examples (and our contrast formula)
4. The lead magnet anatomy that turned random comments into qualified DM conversations
5. Traffic and storytelling breakdowns... the two things actually keeping this account growing
6. Real screenshots of the viral posts and the $10M+ company DM threads
Want me to send it?
Comment "PLAYBOOK"
And I'll DM it over.
*must be following*
GIF
English

One B2B founder went from random posts to 30+ calls per month.
(Here's the exact system we used)
Most B2B founders post on LinkedIn but struggle to turn content into ROI.
Their tone doesn't match buyer expectations. They post twice a week. And prospects still show up cold to calls.
That's exactly where our client was when we started working together.
We rebuilt their entire LinkedIn presence from the ground up:
→ Audited their existing content and shifted her tone to match high-level buyers
→ Cloned their voice so every post sounded authentically like them (without them writing anything)
→ Turned their expertise into authority-driven messaging that pre-sold prospects
→ Built a daily posting system that removed writing from their schedule completely
→ Created content that made them the obvious choice before calls even started
This resulted in prospects beginning to quote the content back to them on sales calls.
Their authority built so fast that closing became easier than ever.
Because by the time someone booked a call, they already trusted my client completely.
Final numbers:
→ 6,000+ followers
→ 150+ calls booked
→ $200,000+ in cash collected
I've documented the full 8-step process we used to turn her into a LinkedIn authority on autopilot with content.
Want the full breakdown?
1. Follow me
2. Comment "YES"
And I’ll send it soon!

English

i scaled 3 BRAND NEW linkedin accounts to 50k+ followers and $33k+/mo in 90 days
just to prove that growing on LinkedIn is NOT luck
and now I just dropped a 60-page breakdown on how you can do the EXACT same
like + comment “NEW” and I’ll send it over
(must be follow + RT for priority access)
English

@Gershforthewin Just hang in there, it's because mercury is in energade.
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@Snot_klap @shaunoakes Please stop encouraging him
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@SydneyVonVino Christian Bale at the Woolies in Gardens Centre about 10 yrs ago.
I was muttering to myself about not seeing any broccoli and he kindly pointed out that it was hidden next to the celery fingers.
I think about that day whenever I buy broccoli at Woolies.
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