Subtotal

Subtotal gives brands the tools to build real relationships with retail shoppers. By linking retail accounts, you can see what customers buy—when they buy—and turn retail purchases into loyalty, personalization, and stronger connections.

Subtotal is hiring: - Head of Partnerships - Account Executive - Customer Success Manager - Designer Apply or tag someone who should → jobs.ashbyhq.com/subtotal

Brand marketers spend more time waiting for data than acting on it. The Subtotal MCP changes that. Ask questions about your purchase data in plain English. Get answers in seconds. No queries. No waiting. Read more here: subtotal.com/blog/introduci…

Thrilled to officially welcome Stone Mele to the Subtotal team! 🎉 Stone joined us back in December as a Staff Software Engineer and has been masterminding our data architecture ever since—writing code, shaping how raw purchase data flows through our systems, and making sure everything is structured to scale as we grow. Data is at the heart of what we do, and having someone of Stone's caliber leading this work has already been a game-changer. 🔗 Read more about Stone here: subtotal.com/blog/welcoming…

Q1 shipped🚀 ISO 27001 ✓ · GDPR aligned ✓ · Event Simulator ✓ · Activity Log ✓ · Dashboard insights ✓ · Klaviyo rebuild ✓ · Shopify app published ✓ · @smilerewards integration ✓ · Infra upgrades ✓ Proud of the team. Q2 is going to be even bigger. Full recap ⬇️ subtotal.com/blog/q1-2026-w…

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𝗜𝗻-𝘀𝘁𝗼𝗿𝗲 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 𝗺𝗮𝗸𝗲 𝘂𝗽 𝗼𝘃𝗲𝗿 𝟳𝟬% 𝗼𝗳 𝗨.𝗦. 𝗿𝗲𝘁𝗮𝗶𝗹 𝘀𝗮𝗹𝗲𝘀 — 𝗯𝘂𝘁 𝗺𝗼𝘀𝘁 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗯𝘂𝗶𝗹𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝗗𝟮𝗖 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀. With Subtotal, brands can reward in-store purchases automatically — no receipt uploads, no extra steps for the customer. Just real-time, itemized shopping data from linked retail accounts. subtotal.com/blog/how-subto…

Big news! @mbcunning22 has joined Subtotal as our Head of Operations. Matt brings deep experience in both finance and law. He’s a brilliant operator and systems thinker, and he’s already making a huge impact. More about Matt 👇 subtotal.com/blog/welcoming…

Headed to Vegas for @shoptalk! Who else is going? DM me or stop by our booth #SS28 to chat with the @SubtotalInc team.

Our team is headed to @Shoptalk! Excited to see you all there. Subtotal's platform makes it easy for brands to tap in to first-party shopping data, engage with end consumers, and make smarter decisions in their business. Stop by our booth #SS28 and say hello! #shoptalk

Please join us in welcoming Matthew Cunningham to our team as our Head of Operations! He’ll be leading key initiatives across operations, legal, and finance—helping build the foundation for our long-term growth. We’re thrilled to have him on board. subtotal.com/blog/welcoming…

💡 Want to build an AI-powered shopping experience that integrates itemized purchase data for smarter insights? Well we built it for you 😎 🛠️ Open-source and available on GitHub. 📖 Step-by-step tutorial published in our docs. Check out the blog post: subtotal.com/blog/creating-…

✅We built an AI Shopping Assistant that integrates itemized consumer purchases from @SubtotalInc. Tutorial published in our docs. Full source code available on GitHub. 😎 Check out the blog post: subtotal.com/blog/creating-…

Great primer on MCP @mattpocockuk! Be sure to check out @SubtotalInc's new MCP server if you need to itemized consumer purchases in your application: github.com/subtotal-inc/a…

Exciting news! We've just released an open-source AI toolkit that makes it easy to integrate Subtotal's API with popular AI agent frameworks. Check out our latest blog post to learn more and be sure to follow @SubtotalInc. Lots more to come!

Check out the Subtotal MCP server. Part of the new @SubtotalInc AI Toolkit. subtotal.com/blog/subtotal-…

✅ The Subtotal platform makes it easy for developers to integrate itemized, full-basket purchase data into their applications. And it just got a whole lot easier for AI developers! We just pushed out the Subtotal AI Toolkit — A collection of open-source packages enabling seamless integrations between the your favorite AI frameworks and the Subtotal API. Try it out this weekend!

🚨 Attention all AI developers 🚨 The Subtotal AI Toolkit just dropped. Cancel your weekend plans—it's time to build. 😎 Works with @AnthropicAI, @OpenAI, @vercel, @langchain and more. 👉 Open-source & ready to go. Try it now! subtotal.com/blog/subtotal-…