taha

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taha

taha

@taaokuyan

building analytics infrastructure for ecommerce brands at @karbonanalytics

İstanbul Katılım Nisan 2011
352 Takip Edilen570 Takipçiler
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taha
taha@taaokuyan·
ucuz olmak çok kolay
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taha@taaokuyan·
ecommerce dashboards rarely give operators the answer they need: what changed, and where should I look first? that is the gap we are building Karbon Analytics around. daily signals across the store, marketing, products, and customers.
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taha@taaokuyan·
Most ecommerce reporting is too passive. It waits for someone to open a dashboard. That’s not how operators work. They need the system to say: Something changed yesterday. Here’s where to look first.
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taha@taaokuyan·
@NickD2C $80k sounds painful. we built our attribution report from Shopify’s own order journey data, then unified it with ad platforms. it does the job without overcomplicating the question: where did revenue come from?
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taha@taaokuyan·
@ecom_pilot nice. curious, what’s the usual repurchase window for your repeat customers?
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Ecom Pilot
Ecom Pilot@ecom_pilot·
7k yesterday Very profitable Lots of repeat buyers Excellent reviews 2 day shipping times
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taha@taaokuyan·
A Shopify store can have revenue down 12% and still have traffic up. That usually means the problem is not demand. It is one of: - conversion rate - traffic quality - offer - product availability - landing page mismatch Most dashboards show the drop. They don’t tell you where to look.
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taha@taaokuyan·
exactly. connecting the data is the easy part. at karbonanalytics.com, we create a unified data layer for ecommerce brands. our daily signals feature monitors 40+ detectors across revenue shifts, ad waste, inventory issues, traffic changes, and customer trends, then proactively highlights what changed and where the team should focus next.
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Elite Brands with Dan Nikas
Elite Brands with Dan Nikas@dan_nikas·
@taaokuyan @karbonanalytics Data silos are brand killers. Unified data models win. But insights are useless without action. What decisions will this unlock? What *changes* when the data connects? Otherwise, it's just a prettier report.
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taha@taaokuyan·
We’re rolling out our Klaviyo beta integration today. Excited to see what insights our users will uncover when their email and SMS data becomes part of @karbonanalytics' unified data model alongside their Shopify and other marketing platform data.
Karbon Analytics@karbonanalytics

Klaviyo Integration is now in beta. Connect your @Klaviyo account to Karbon Analytics to analyze campaign performance, list growth, attributed revenue, and more. Learn more at karbonanalytics.com

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taha@taaokuyan·
shopify brands are drowning in dashboards but still don’t know what changed
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taha@taaokuyan·
@AaronBermanHQ you’re not alone. i’ve worked with 100+ shopify brands, and this is a standard problem regardless of store size. we built @karbonanalytics to solve this by giving shopify operators a managed reporting infrastructure that brings shopify and marketing data into a single platform
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Aaron Berman
Aaron Berman@AaronBermanHQ·
@taaokuyan 9 tabs and 12 minutes here this morning to answer "are we okay today." and at the end of it i still didn't really know. is this universal in your network or are some operators getting it down to a glance?
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taha
taha@taaokuyan·
A Shopify founder should not need to open: Shopify GA4 Meta Ads Google Ads Klaviyo a spreadsheet just to understand why yesterday was bad. This workflow is broken.
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taha@taaokuyan·
One of my favorite things we’ve shipped. Your store never stops running. Your analytics shouldn’t either. Daily Signals adds proactive reporting on top of our dashboards. It monitors key ecommerce metrics automatically, ranks signals by severity, and suggests actions. Try it free at karbonanalytics.com
Karbon Analytics@karbonanalytics

Were you sleeping last night? We weren't. Introducing Daily Signals. Signal detectors running across your store and marketing data, monitoring key ecommerce metrics and highlighting what changed, with suggested actions. Powered by a managed analytics infrastructure. Available now for all Karbon Analytics users. #Shopify #Ecommerce #ShopifyAnalytics #DailySignals #KarbonAnalytics

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taha@taaokuyan·
best support ticket ever received.
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Karbon Analytics
Karbon Analytics@karbonanalytics·
Karbon Analytics is managed analytics and decision-making infrastructure for ecommerce teams. It brings together Shopify, GA4, Meta, and Google Ads into a single system, with pre-built dashboards and AI-driven insights that help teams focus on what matters next.
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taha@taaokuyan·
@posthog Why was there no immediate notification via email? Are you assuming all your customers are active on X and follow you?
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PostHog
PostHog@posthog·
We’ve identified a number of our library versions published earlier today contain malicious code. We are currently deprecating those versions from our package managers and will republish clean versions of the libraries. The impacted versions we have identified so far are: posthog-node 4.18.1 posthog-js 1.297.3 posthog-react-native 4.11.1 posthog-docusaurus 2.0.6 If you have deployed any of these versions of our packages, please replace with an earlier version immediately. We will update you as soon as we have published the clean versions.
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taha@taaokuyan·
@itsjoaki go with PostHog for sure. I don’t think GA4 is even a real alternative unless it’s literally just the marketing website
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Joaki
Joaki@itsjoaki·
PostHog or Googles Analytics for early stage projects?
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Rok Hladnik
Rok Hladnik@rokhladnik·
The fun part about @Meta and daily budgets is that you have no idea what your daily spend will actually be at the end of the date NO IDEA
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james
james@lordofmolasses·
11/1 - 11/10 to say the least, this week has been a ROLLER COASTER from insane Meta fluctuations to finding out two new adsets got assigned 80% of campaign spend.. woke up to a 0.2 ROAS, which hasn't happened since this camp was launched😂 i'm pretty convinced that Meta changed something with my adset minimum spend, because it didn't happen during adset launch but sometime yesterday afternoon plus, my supplier hasn't been honest with me.. instead of having no label or logo on my product as discussed... customers are reporting they're seeing someone else's brand name on the product box and a 3rd different brand name on the actual product three different fucking brands. not to mention the 10+ day delay to get product shipped out. and lying about stock being available. so, at least can be thankful that I didn't scale harder while these backend issues are being figured out :) honestly haven't been able to launch many creatives because of all these fires. it's turning my brain into mush. hopefully this VA doesn't ghost me and I can onboard her for various different tasks starting tomorrow ---------- hard goals I am working on this month: MRR implementation before BFCM email flows setup backend figured out with branded MOQ and proper supplier implement creative systems to constantly churn out net new concepts more structure in my daily life to handle the level of focus and commitment to my business more reflection on the ads that are being made i know the focus should be on ads right now, but my attention is all over the place there's a lack of clarity due to a lack of structure. IF ANYONE HAS A RESOURCE FOR A PROPER CREATIVE SYSTEM FOR MARKET RESEARCH -> STATIC AD -> ADVERTORIAL -> TURN SUCCESSFUL CONCEPTS INTO VSLS -> ITERATE ON WHAT IS WORKING or something similar please help a brother out and getting a lot of fomo because people are scaling and I'm not. gotta learn to stay in my own lane
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