Kartik Kumar
2.5K posts

Kartik Kumar
@thisiskartik_
Building https://t.co/uKQAj0tcR8 | Indie SaaS Builder | Always Shipping & Always Learning
India Katılım Mayıs 2020
712 Takip Edilen199 Takipçiler

i've been testing Claude Opus 4.8 + the 40-skill outreach plugin to run an entire LinkedIn outbound system inside 1 conversation...
and it has been ABSOLUTELY cooking
so i've decided to document the ENTIRE system...
covering onboarding, ICP definition, list building, LinkedIn sequencing, and closed-loop reply handling that takes you from blank project to fully briefed outbound running at 40%+ acceptance and 18%+ reply rate in under 60 seconds as a LinkedIn outbound operator (agency, founder, solo closer, demand gen lead, etc)
here's what's included inside the guide:
→ phase 1, the onboarding system
(/nl-outreach:onboard runs 8 skills in sequence: company analysis, value props, offer definer, ICP definer, persona definer, competitor finder, TAM sizer, and pain identifier. one command writes outreach-brief.md. every skill reads from it automatically from that point forward. replaces the entire session setup loop)
→ phase 2, ICP definition down to buying signals
(stops targeting by job title. defines the specific trigger events that make someone worth contacting today: new funding, new leadership, SDR hiring spikes, tech stack changes. the brief captures these as signals, not demographics)
→ phase 3, list building from signal filters
(company-finder and people-finder translate your ICP signals into exact platform filter configurations for Apollo, lemlist, and Clay. no manual filter building. no false positive VP titles from consultants. returns a list ready to sequence)
→ phase 4, LinkedIn sequencing by seniority from one brief
(linkedin-outbound-angle and linkedin-sequence write VP, Manager, and IC touchpoints automatically. same company, three entry points, all pulling from the same brief. the thing that makes the message land is the signal in line 1. the skill puts it there without being told)
→ phase 5, reply handling and pipeline diagnosis that runs itself
(reply-handler qualifies every response and routes the hot ones. outbound-analyst surfaces where the campaign is bleeding. pipeline-analysis tells you which tier is converting and what to change. no manual inbox review. no spreadsheet)
all backed by benchmark data from 244,000+ outbound campaigns baked into the copywriting-analyzer that scores every message before it sends
like + comment "OUTREACH" and i'll send it over
(must be following + repost for priority access)

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@microDesignn yes pretty much daily. running build.blucypher.com and we ship AI features constantly. the rate is genuinely wild compared to even 12 months ago
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@anupamrjp dropping two: threatweaver.ai (next gen AI security platform) and build.blucypher.com (AI dev company helping teams ship faster). both in the arena 🚀
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@Smaris building threatweaver.ai (AI security platform) and build.blucypher.com (AI dev company). two ambitious bets. would love to connect 🔥
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@sophie_launch building threatweaver.ai and build.blucypher.com. most excited about shipping our first enterprise security deal this quarter. let's gooo 🔥
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Hey founders!! Share your product and what you're most excited to ship next 👇 #buildinpublic
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@boardyai threatweaver.ai — AI that finds your security gaps before attackers do. (also building build.blucypher.com — AI dev company for teams shipping fast)
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@daniellyunn solo founder here. building threatweaver.ai (AI security + threat intel) and build.blucypher.com (AI dev company). two bets running in parallel. let's connect 👋
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@jhzaragoza7777 @X vibe coding my way through two products rn. threatweaver.ai (AI security platform) and build.blucypher.com (AI dev company). figuring things out as i go. solid thread 👋
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@NWExplained building threatweaver.ai (AI security + threat intel) and build.blucypher.com (AI dev company). bootstrapped, shipping, first customers incoming. this is the thread 👋
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@csaba_kissi threatweaver.ai — AI security + threat intel platform
build.blucypher.com — AI dev company helping teams ship faster
both live and growing. go check them out 🔥
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@Bogzabs96 the way Claude nails tone and keeps it conversational is just different. it gets what sounds natural vs what sounds like a script
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Claude is INSANE for podcast ads.
We've generated over $106M for clients running this format on Meta, and the scripts now come straight out of Claude when you feed it the right structure.
I packaged the prompts we actually use into a free guide:
- Diagnose your hook
- Write the two-voice script
- Engineer the reaction lines
- Even spin variations and brief the actors.
Comment "PROMPTS" and I'll send it over.
(Must be following)

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@Bradydigital building threatweaver.ai (AI security platform, threat intel + pentesting) and build.blucypher.com (AI-native software dev). both real products shipping right now. good thread to find people actually building 🔥
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@zuess05 depends on your lifestyle honestly. but i think the number most people say is way higher than what they actually need. the fear of losing income is usually bigger than the actual gap
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@rileybrown the agent-powered canvas idea is smart. external agent calls at this price point changes the math for indie devs completely
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@csaba_kissi good list. conductor.build is underrated. if you're building on top of agents, build.blucypher.com is worth a look too — we're doing AI-native dev end to end
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5 tools for coders
guthub.com/priyanshu-1622… - self-hosted ssh connection manager.
terax.app - AI native terminal
sevalla.com - Ship to production without managing infrastructure
conductor.build - parallel codex + claude code agents
ui.live - Daily design inspiration
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@seanlongden cold email is basically a trust game now. people ignore anything that feels automated. the ones actually getting replies are the ones who sound like a real person with a real take
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Why Having A Great Offer and Sending A Good Email Is No Longer Enough In 2026
I'm going to share with you the thing that 99% of people sending cold emails don't do and must start doing if they want to win
I review literally hundreds of emails every week
Whether that's clients emails, my team asking for feedback, the Closing Clients System coaching program, or the Closing Clients group
I'm constantly seeing what people are sending
And a lot of people DO understand what makes a good cold email
→ Short
→ Clear outcome
→ Good offer
→ Named mechanism
→ Risk reversal
→ Solid call to action
but in the past three months, these same emails just haven't been getting the same results
Let me give you an example of one I saw last week:
"We help paid ad agencies get on calls with local businesses looking for their services.
We guarantee 10 qualified and attended sales calls per month or you don't pay.
I have a list of 50 local businesses in Chicago actively looking for paid ads right now.
Want me to connect you?"
That's a good email right?
It ticks every box for what should be a good cold email
→ Specific niche
→ Clear outcome
→ Named mechanism (even says who they'd get them on calls with)
→ Risk reversal
→ Value first
→ Good CTA
It should work, right?
It didn't
If you're someone sending something like this, thinking "this is a great offer, what am I doing wrong?"
You're not alone
Here's another example
Someone asked me to review an email where they sell email marketing for e-com
Their offer is "we'll get you $50K in revenue in 60 days or you don't pay"
That's a great offer, right?
I won't share the email, but it didn't work
Nobody was converting
And everyone I'm seeing is making the exact same mistake
They all skip this one fundamental step
And if you skip this fundamental step, it doesn't matter how good your offer is
It doesn't matter how good your email is
It won't work
Here's the step:
Before you write a single word of copy, you have to ask yourself "what awareness level is my prospect at"
That's step one
Not the offer
Not the hook
Not the mechanism
The awareness level of the person you're writing to
Because if you skip it, you end up writing a textbook-perfect email to a marketing agency owner who gets 10 of those exact emails every single week
He's not unaware of cold email
He's not unaware of lead gen offers
He's not unaware of guarantees
He's not unaware of "10 calls per month" promises
He's seen 500 of them and deletes every single one
You wrote a perfect email for someone who's NEVER seen a pitch like that before
BUT
You sent it to someone who's SEEN it 500 times
Schwartz wrote about this 60 years ago and the principle hasn't changed
There are 5 awareness levels your prospect can be at:
1. Unaware. Doesn't know they have the problem
2. Problem-aware. Knows the problem, doesn't know solutions exist
3. Solution-aware. Knows solutions exist, doesn't know yours
4. Product-aware. Knows your product, hasn't bought
5. Most aware. Ready to buy
Then there are 5 market sophistication levels:
1. Nobody's made this claim before. Lead with the claim
2. Other people are making the claim. Make a bigger one
3. Claims are getting tired. Introduce a mechanism
4. Mechanism is tired. Introduce a better one
5. Everyone's tired of everything. New identity, new angle, full reframe
And here's where most B2B outbound sits right now
Your prospect is solution-aware sitting at sophistication level 5
They've heard every pitch
They've seen every guarantee
They've been promised every outcome
They've deleted every variation of your email
So before you write your next cold email
Before you rewrite your offer
Before you change your subject line
Ask yourself one question:
"What awareness level is my buyer at, and where are they on the sophistication scale?"
If they're solution-aware at level 5 (and they almost always are) you don't need a better email
You need a mechanism
A mechanism is what makes your thing different even though it's the same service
Not "we do email marketing"
Not "we run cold email campaigns"
Not "we get you sales calls"
It's the specific reason YOUR version of the service gets a different result than everyone else's version of the same thing
That's what breaks through
That's what gets your emails working
When nothing else will
Not a better guarantee
Not a shorter email
Not a sharper CTA
Not a better subject line
Until you fix step one, nothing else matters

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@tekbog not wrong. every team building something real right now has Claude in the stack somewhere. the leverage that gives a hiring manager is wild
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@sflorimm the AI news cycle just moves so fast that last month's big thing is invisible. all of them are still shipping, we just stopped talking about them. attention is the real product
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@techguyumar this whole thread is people turning $0 tools into $900. the barrier to shipping something is basically zero now, the only thing stopping people is starting
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attention: the complaining reached them, and they fixed in the next version (allegedly)
noice
carlos@caarlos0
can we devise a plan to guilt trip apple into fixing this?
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