Tammy Ven Dange

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Tammy Ven Dange

Tammy Ven Dange

@tvendange

Chatting about IT and Not for Profits | Mad paddler and cowboy boot collector

Australia Katılım Mayıs 2010
392 Takip Edilen1.6K Takipçiler
Tammy Ven Dange
Tammy Ven Dange@tvendange·
Passed a self-driving car in San Fran last night with a passenger in the back. How do you reserve a ride? #SelfDrivingCars
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Tammy Ven Dange
Tammy Ven Dange@tvendange·
Just tested Jasper against Bing Chat Enterprise - both protect your data from being absorbed into their models. Bing Chat won easily, and it's already a part of my Microsoft license. #AI
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Tammy Ven Dange retweetledi
Tammy Ven Dange
Tammy Ven Dange@tvendange·
@Melanie_Balke I went to their Sydney World Tour event earlier this year - rock concert feel, golden hoodies for Trailblazer users that excel, stuffed animal mascots +. Here's a video I did on it: youtu.be/GTl-SymDnik
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Melanie Balke
Melanie Balke@Melanie_Balke·
@tvendange I agree. They were the only other one I could think of but I am yet to experience a conference. What’s unique about those?
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Melanie Balke@Melanie_Balke·
Can a B2B business build a brand the way Yeti or Nike did? Why or why not?
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Gretchen Rubin
Gretchen Rubin@gretchenrubin·
For years, I’ve been gathering my “X is the new Y” list. Here's a sample: Core is the new chic. Sleep is the new sex. Plants are the new pets. 90% is the new perfect. Forties are the new thirties. Survival is the new success. Marijuana is the new alcohol. What would you add?
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Alex Garcia 🔍
Alex Garcia 🔍@alexgarcia_atx·
The real genius behind Barbie's success wasn't the $150 million marketing budget. Prior to the film's launch, Mattel (owner of Barbie) pushed their licensing agreements to 100+ brands. Its why they felt *everywhere* Brands that collaborated include: - AirBnB (rent Ken's dream house) - Burger King (pink burger, ew) - Xbox (custom hardware) Those agreements typically look like this... 1. Small brand asks big brand to collab 2. Big brand requests minimum royalty 3. Small brand struggles to hit that # And then proceeds to complain about it. For the movie release, Mattel did the opposite. They actively pursued brands. Lowered their minimum royalty figure Plus, streamlined the product approval process. It worked great. But isn't a "obvious" move. There's precendent for the opposite. Hasbro, another toy conglomerate, has been restrictive with the licensing of their major franchises, like: → Transformers → Dungeons & Dragons → G.I. Joe Meaning they fully control the marketing, the films, and the products sold post release. To do this, they bought a production studio for $3.8 billion in 2019. Last year, they sold it for $500 million. Yikes. Moral of the story? Crowdsourcing you're marketing works. Barbie gave other companies' marketing teams an easy opportunity. Leverage us to create a unique drop. It can be pink, fun, trendy, you name it. Just get people to talk about the movie. Doing so helped them reach billions of consumers with other people's licensed products. ...and the brands paid them to do it.
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CNN Breaking News
CNN Breaking News@cnnbrk·
At least 36 people have died following catastrophic wildfires across Maui, according to county officials cnn.it/444HryA
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ACNC
ACNC@ACNC_gov_au·
Got some spare time? Check out one of our free online short courses - designed to support leadership and accountability in the charity sector. Each course takes 1-2 hours to complete, and you can do them at your own pace. Learn more: ow.ly/HHVL50OJLcj
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